About Company
First National Bank Botswana (FNB Botswana) is a leading financial institution, part of the larger FirstRand Group, with a rich history of innovation and customer-centric service in Botswana. For decades, FNB Botswana has been at the forefront of the country’s economic development, offering a comprehensive suite of banking products and services to individuals, businesses, and corporate clients. We pride ourselves on leveraging technology to enhance the banking experience, fostering financial inclusion, and contributing positively to the communities we serve. Joining FNB Botswana means becoming part of a dynamic team dedicated to pushing boundaries and shaping the future of finance in Africa.
Job Description
Are you a passionate and results-driven digital marketing professional ready to make an immediate impact? FNB Botswana is seeking a talented Digital Marketing Executive to join our vibrant marketing team in Gaborone. In this critical role, you will be instrumental in executing our digital marketing strategies, enhancing our online presence, and driving engagement across various digital channels. You will be responsible for managing campaigns, analyzing performance, and contributing to the overall digital transformation of our brand. This is an exciting opportunity for an individual who thrives in a fast-paced environment, possesses a strong understanding of the digital landscape, and is eager to contribute to a leading financial institution. We are looking for someone who can hit the ground running, bringing fresh ideas and expertise to elevate our digital marketing efforts and connect with our customers more effectively.
Key Responsibilities
- Develop, implement, and manage digital marketing campaigns across various channels including SEO, SEM, social media, email marketing, and display advertising.
- Conduct in-depth keyword research, competitive analysis, and audience segmentation to identify growth opportunities.
- Monitor and analyze campaign performance using tools like Google Analytics, providing regular reports and actionable insights.
- Manage and optimize FNB Botswana's social media presence, creating engaging content and fostering community interaction.
- Plan and execute email marketing campaigns, including list segmentation, content creation, and performance tracking.
- Collaborate with the content and design teams to create compelling digital assets that align with brand guidelines.
- Stay abreast of the latest digital marketing trends, tools, and best practices to ensure FNB Botswana maintains a competitive edge.
- Contribute to the continuous improvement of the user experience on FNB Botswana's digital platforms.
Required Skills
- Minimum of 3 years of proven experience in digital marketing, preferably within the financial services sector or a similar corporate environment.
- Proficiency in SEO/SEM best practices, including Google Ads and Google Analytics certifications.
- Demonstrable experience managing social media platforms (Facebook, Twitter, LinkedIn, Instagram) for a corporate brand.
- Strong understanding of email marketing platforms and CRM systems.
- Excellent analytical skills with the ability to interpret data and generate insightful reports.
- Proficiency in content management systems (CMS) and basic HTML/CSS knowledge.
- Exceptional written and verbal communication skills in English.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- Experience with A/B testing and conversion rate optimization (CRO) techniques.
- Familiarity with graphic design tools (e.g., Canva, Adobe Photoshop) for basic content creation.
- Knowledge of the Botswana financial market and local consumer behavior.
Perks & Benefits
- Competitive salary and performance-based incentives.
- Comprehensive health and wellness benefits.
- Generous paid time off and public holidays.
- Opportunities for professional development and career growth within a leading financial group.
- Access to cutting-edge digital marketing tools and technologies.
- A collaborative and supportive work environment.
- Employee banking benefits and discounts.
How to Apply
If you are a driven Digital Marketing Executive looking for an immediate opportunity to shape the digital future of a prominent bank in Botswana, we encourage you to apply. Please click on the application link below to submit your detailed resume and a compelling cover letter outlining your experience and why you are the ideal candidate for this role. Ensure your application clearly demonstrates your expertise in digital campaign management and your readiness for an immediate start.