About Company
Sky Group is a leading media and entertainment company, operating across Europe and beyond. With millions of customers, we connect people to the best content, services, and innovation in television, broadband, and mobile communications. Our mission is to make life easier and more enjoyable for our customers by delivering world-class entertainment and connectivity. We are committed to fostering a diverse and inclusive environment where every voice is heard, and creativity flourishes. Though primarily known for our extensive operations in the UK and Europe, Sky Group is always exploring new avenues and strategic presences to broaden our reach and impact, including specialized roles in regional hubs like Ottumwa, Iowa, where we aim to cultivate local talent and drive digital innovation forward. Join us and be part of a team that’s redefining entertainment and connectivity for the next generation.
Job Description
Sky Group is seeking a dynamic and highly motivated Digital Marketing Associate to join our growing team in Ottumwa, Iowa. This is an exciting opportunity for an individual with a passion for digital trends, content creation, and data-driven marketing strategies. As a Digital Marketing Associate, you will play a crucial role in enhancing our online presence, engaging our target audience, and supporting broader marketing initiatives. You will work closely with our central marketing teams to adapt global strategies for local impact, contributing to campaigns that drive brand awareness, customer acquisition, and retention. This role requires a blend of creativity, analytical thinking, and a proactive approach to problem-solving. We are looking for someone eager to learn, contribute, and grow within a fast-paced and innovative environment. You will be instrumental in executing diverse digital marketing campaigns, analyzing performance metrics, and identifying opportunities for optimization across various platforms. If you are ready to make a tangible impact and develop your career with a global leader, we encourage you to apply.
Key Responsibilities
- Execute and optimize digital marketing campaigns across various channels including social media, email, search engines (SEO/SEM), and display advertising.
- Assist in the creation and curation of engaging digital content, including text, image, and video, ensuring brand consistency and audience relevance.
- Monitor and analyze website traffic, campaign performance, and other key metrics using tools like Google Analytics, providing regular reports and actionable insights.
- Conduct market research and competitor analysis to identify trends, opportunities, and best practices in digital marketing.
- Collaborate with internal teams (e.g., content, design, sales) to ensure cohesive marketing efforts and aligned messaging.
- Manage and update our local digital presence, including directory listings, local SEO, and community engagement initiatives.
- Support the planning and execution of A/B tests and other experiments to continuously improve campaign effectiveness.
- Stay up-to-date with the latest digital marketing technologies, trends, and best practices.
- Assist in managing the digital marketing budget and tracking expenditures for specific campaigns.
Required Skills
- 1-2 years of experience in a digital marketing role or related field.
- Proficiency with digital marketing tools and platforms (e.g., Google Analytics, Google Ads, social media management tools).
- Strong understanding of SEO/SEM principles and best practices.
- Excellent written and verbal communication skills.
- Demonstrated ability to create engaging content for various digital channels.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint).
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
Preferred Qualifications
- Experience with email marketing platforms (e.g., Mailchimp, HubSpot).
- Familiarity with content management systems (CMS) like WordPress.
- Basic knowledge of graphic design tools (e.g., Canva, Adobe Photoshop).
- Certifications in Google Ads or Google Analytics.
- Experience in the media, entertainment, or telecommunications industry.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance.
- Paid time off, including vacation, sick leave, and holidays.
- 401(k) retirement plan with company match.
- Opportunities for professional development and continuous learning.
- Access to exclusive Sky Group content and services.
- A vibrant and inclusive company culture.
- Employee assistance program for personal and professional support.
How to Apply
To apply for this exciting opportunity, please click on the application link below. You will be redirected to our careers portal where you can submit your resume and cover letter detailing your experience and why you are the ideal candidate for this role. We encourage you to highlight your digital marketing achievements and relevant skills. Only applications submitted through the provided link will be considered. We look forward to reviewing your application!