About Company
Established decades ago, Necker’s Toyland has been a beloved institution in Bettendorf, Iowa, and the broader Quad Cities area, delighting generations with a curated selection of toys, games, and gifts. We pride ourselves on offering unique, high-quality items that foster imagination, learning, and family fun. While our roots are firmly planted in a vibrant physical storefront, we’ve expanded our reach into the digital realm, serving customers far beyond our local community. At Necker’s, we believe in the magic of play and the joy of discovery, and we’re committed to bringing that experience to everyone, whether they walk through our doors or click through our online store. Join a team where passion for products meets a commitment to customer experience and digital innovation, as we continue to grow our digital footprint and connect with families everywhere.
Job Description
Are you a digital-savvy enthusiast with a passion for marketing and a knack for remote collaboration? Necker’s Toyland, a cherished family-owned business in Bettendorf, Iowa, is seeking a dynamic and highly motivated Digital Marketing Assistant to join our growing team. This is a unique opportunity to contribute significantly to our online presence and e-commerce growth, working entirely remotely while seamlessly integrating with our team through modern collaboration tools. As our Digital Marketing Assistant, you will play a crucial role in executing our digital marketing strategies across various channels, including social media, email marketing, SEO, and online advertising. You’ll be instrumental in crafting engaging content, analyzing campaign performance, and identifying new opportunities to connect with our loyal customer base and attract new audiences. We are looking for someone who is not just proficient in digital tools, but who also understands the heart of our brand – bringing joy and wonder to children and families. If you’re eager to apply your digital marketing skills in a vibrant, fun industry, thrive in a self-directed yet collaborative environment, and are excited by the prospect of bringing the joy of Necker’s Toyland to a wider digital audience, we encourage you to apply. This role offers an incredible chance to develop your expertise, grow with a reputable brand, and make a tangible impact from day one in a flexible, supportive setting.
Key Responsibilities
- Assist in the development and execution of comprehensive digital marketing campaigns across social media platforms (Facebook, Instagram, Pinterest, etc.), email marketing, and search engines.
- Create compelling, high-quality content for social media posts, blog articles, product descriptions, email newsletters, and website updates, ensuring brand consistency and engagement.
- Support SEO efforts by conducting keyword research, optimizing website content, and monitoring search engine rankings to improve organic visibility.
- Schedule and publish content using social media management tools and email marketing platforms, ensuring timely delivery and optimal reach.
- Monitor, analyze, and report on the performance of digital marketing campaigns using analytics tools (e.g., Google Analytics, social media insights), providing actionable recommendations for improvement.
- Assist with basic website maintenance and updates, primarily related to content management on our e-commerce platform (e.g., Shopify).
- Collaborate effectively with the marketing manager and other team members remotely, utilizing communication and project management tools to ensure seamless workflow and project delivery.
- Stay informed about industry trends, digital marketing best practices, and new technologies to continuously enhance our online strategies.
- Contribute to the ideation and planning of new marketing initiatives and promotional activities.
- Manage and respond to social media comments and direct messages, fostering a positive online community and enhancing customer engagement.
Required Skills
- Proven understanding of digital marketing principles and best practices.
- Proficiency with major social media platforms (Facebook, Instagram, Pinterest) and experience with content scheduling tools.
- Excellent written and verbal communication skills, with a keen eye for detail and engaging copywriting.
- Basic knowledge of SEO concepts and keyword research.
- Familiarity with email marketing platforms (e.g., Mailchimp, Constant Contact).
- Ability to analyze data and generate insights from digital marketing metrics.
- Strong organizational skills and the ability to manage multiple tasks independently in a remote setting.
- Proficiency in using remote collaboration tools (e.g., Slack, Asana, Google Workspace).
- A self-starter with a proactive attitude and a passion for learning.
- High school diploma or equivalent.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
- 1-2 years of experience in a digital marketing role, internship, or related capacity.
- Experience with e-commerce platforms, particularly Shopify.
- Familiarity with Google Analytics and Google My Business.
- Basic graphic design skills using tools like Canva or Adobe Express.
- A genuine interest in toys, games, or the retail industry.
Perks & Benefits
- Fully remote work model, offering exceptional flexibility and work-life balance.
- Competitive salary commensurate with experience and skills.
- Opportunity for professional growth and skill development in a dynamic e-commerce environment.
- Be part of a beloved local institution with a strong community presence and a fun product line.
- Generous employee discount on our wide selection of imaginative products.
- Supportive and collaborative team culture, fostering creativity and innovation, even when working remotely.
- Access to resources for continuous learning in digital marketing trends and tools.
How to Apply
Ready to bring your digital marketing prowess to the world of toys and imagination? We’d love to hear from you! Please click on the application link below to submit your resume and a compelling cover letter detailing your relevant experience and why you’re excited about this remote opportunity with Necker’s Toyland. In your cover letter, tell us about a digital marketing campaign or project you’re particularly proud of and how it aligns with our brand’s mission. We look forward to reviewing your application!