About Company
Webster Bank is a leading regional bank with a rich history rooted in community and customer focus, proudly serving businesses, individuals, and families across the Northeast since 1935. Headquartered in Waterbury, Connecticut, Webster Bank is committed to delivering highly personalized financial solutions and exceptional service. We believe in fostering a culture of innovation, continuous learning, and collaboration, embracing the evolving digital landscape to better serve our customers. Our dedication to financial wellness extends to our employees, providing a supportive environment where talent can thrive and make a significant impact. As we continue to expand our digital footprint and enhance our online presence, we are looking for passionate and skilled professionals to join our dynamic team and help shape the future of banking through data-driven insights and strategic digital initiatives.
Job Description
We are seeking a highly analytical and results-oriented Digital Marketing Analyst for a remote contract position. In this role, you will be instrumental in optimizing our digital marketing performance across various channels, including search engine optimization (SEO), search engine marketing (SEM), social media, email marketing, and display advertising. You will be responsible for tracking, measuring, and analyzing the effectiveness of our campaigns, providing actionable insights to drive continuous improvement and achieve key business objectives. This is an exciting opportunity for a detail-oriented professional with a strong understanding of digital analytics tools and methodologies to contribute to strategic decision-making within a dynamic financial services environment. You will work closely with our marketing team, providing data-driven recommendations to enhance customer engagement, increase brand visibility, optimize conversion funnels, and improve return on investment (ROI). The ideal candidate thrives in a fast-paced, remote environment and possesses excellent communication skills, capable of translating complex data into clear, concise reports for various stakeholders. Your expertise will directly influence our digital strategy, ensuring our marketing efforts are both efficient and impactful. This contract position offers flexibility and the chance to make a significant contribution to our digital growth initiatives, helping us better connect with and serve our valued customers.
Key Responsibilities
- Develop and implement robust tracking and reporting mechanisms for all digital marketing campaigns, including website traffic, conversion rates, and cost per acquisition (CPA).
- Analyze complex data sets from various sources (e.g., Google Analytics, Adobe Analytics, CRM, ad platforms) to identify trends, opportunities, and areas for optimization.
- Generate regular performance reports and dashboards, presenting key findings, actionable insights, and strategic recommendations to marketing stakeholders.
- Conduct A/B testing and other experimentation to identify optimal campaign strategies, creative elements, and user experiences.
- Monitor SEO performance, conduct in-depth keyword research, and provide recommendations for on-page, off-page, and technical SEO improvements.
- Evaluate SEM campaign performance, suggesting bid adjustments, keyword optimizations, ad copy improvements, and audience targeting refinements.
- Assess social media and email marketing campaign effectiveness, identifying engagement patterns, conversion drivers, and opportunities for audience segmentation.
- Collaborate with marketing managers, content creators, and IT teams to ensure data-driven strategies are integrated into campaign planning and execution.
- Stay abreast of industry best practices, emerging digital marketing trends, new analytics technologies, and competitive landscape analysis.
- Provide actionable insights to improve ROI across all digital channels and contribute to overall marketing strategy development.
Required Skills
- Minimum of 3 years of experience in digital marketing analytics or a similar analytical role.
- Proficiency with Google Analytics 4 (GA4), Google Tag Manager (GTM), and Google Search Console.
- Strong understanding of SEO, SEM, social media marketing, and email marketing principles.
- Demonstrated ability to interpret complex data, identify key insights, and formulate actionable recommendations.
- Expertise in data visualization and reporting tools (e.g., Google Looker Studio, Tableau, Microsoft Power BI).
- Advanced proficiency in Microsoft Excel (pivot tables, VLOOKUPs, conditional formatting, data modeling).
- Excellent written and verbal communication skills, with the ability to present technical information clearly and persuasively to non-technical audiences.
- Proven ability to work independently, manage multiple priorities, and collaborate effectively in a remote team environment.
Preferred Qualifications
- Bachelor’s degree in Marketing, Business Analytics, Statistics, Economics, or a related quantitative field.
- Experience with A/B testing platforms and methodologies (e.g., Optimizely, Google Optimize, VWO).
- Familiarity with CRM systems (e.g., Salesforce Marketing Cloud, HubSpot) and marketing automation platforms.
- Certifications in Google Analytics, Google Ads, HubSpot Marketing, or similar digital marketing platforms.
- Experience in the financial services industry or a highly regulated environment.
Perks & Benefits
- Flexible remote work environment, promoting excellent work-life balance.
- Opportunity to work with a leading financial institution and contribute to impactful digital strategies.
- Access to professional development resources and continuous learning opportunities.
- Collaborative and supportive team culture, fostering growth even in a remote setting.
- Competitive hourly contract rate that reflects your expertise and contributions.
How to Apply
Interested candidates are encouraged to apply by clicking the link below. Please ensure your resume thoroughly highlights your relevant experience in digital marketing analytics, your proficiency with various analytics tools, and your proven ability to drive data-driven insights and improvements. We look forward to reviewing your application and learning how your skills can contribute to our dynamic and forward-thinking team.