About Company
Safaricom PLC is Kenya’s leading integrated communications company, renowned for transforming lives through innovative mobile and digital solutions. As the largest telecommunications provider, we boast the widest 2G, 3G, 4G, and 5G network coverage, serving millions of Kenyans. Our flagship mobile money service, M-PESA, is a global benchmark for financial inclusion. We are dedicated to connecting people, enabling businesses, and driving digital transformation across various sectors. At Safaricom, we foster a vibrant, challenging, and inclusive environment where talent thrives, and every employee contributes to our profound national impact and technological advancement. Join us in shaping the future of digital communication in Kenya.
Job Description
Are you a passionate, digitally savvy individual eager to kickstart your career in the dynamic world of digital marketing? Safaricom PLC is seeking an enthusiastic and creative Entry-Level Digital Marketer to join our dynamic marketing team in Nairobi. This is an unparalleled opportunity for a recent graduate or early-career professional to gain hands-on experience with a market leader, contributing to high-impact campaigns that reach millions of Kenyans. You will be instrumental in supporting the development and execution of digital marketing strategies across various platforms, including social media, email, search engines, and our corporate website. Under the guidance of seasoned professionals, you will learn to analyze market trends, understand customer behavior, and optimize digital content for maximum engagement and conversion. This role demands a keen eye for detail, a proactive approach to problem-solving, and an ardent desire for continuous learning within a fast-paced corporate environment. If you’re ready to translate your theoretical knowledge into practical, impactful campaigns and contribute to a brand that genuinely shapes lives, we encourage you to apply.
Key Responsibilities
- Assist in the creation, curation, and scheduling of engaging digital content for various platforms (social media, website, email newsletters, etc.).
- Support the planning and execution of digital marketing campaigns, including SEO/SEM initiatives, email marketing, social media advertising, and display advertising.
- Monitor and analyze campaign performance using various analytics tools (e.g., Google Analytics, social media insights), providing insights and recommendations for optimization.
- Conduct thorough market research to identify emerging trends, competitive landscapes, and new digital opportunities relevant to our target audience.
- Collaborate closely with internal teams (e.g., product development, sales, customer service) to ensure brand consistency and align marketing efforts with overall business objectives.
- Manage and update website content to ensure accuracy, relevance, and optimal user experience.
- Actively participate in brainstorming sessions for new marketing initiatives, creative content ideas, and innovative campaign concepts.
- Stay up-to-date with the latest digital marketing trends, tools, technologies, and best practices to ensure Safaricom remains at the forefront of the industry.
Required Skills
- Excellent written and verbal communication skills in English and Swahili.
- Basic understanding of core digital marketing concepts (SEO, SEM, social media marketing, content marketing, email marketing).
- Proficiency in using major social media platforms for business purposes (Facebook, Twitter, Instagram, LinkedIn).
- Strong analytical skills with the ability to interpret data, identify trends, and draw actionable insights.
- High level of creativity, attention to detail, and a strong aesthetic sense.
- Ability to work effectively both independently and collaboratively as part of a diverse team.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) for reporting and presentation.
Preferred Qualifications
- A Bachelor’s degree in Marketing, Communications, Business Administration, or a closely related field.
- Prior internship or project experience in digital marketing, either academic or professional.
- Familiarity with marketing automation tools or CRM software.
- Basic knowledge of graphic design tools (e.g., Canva, Adobe Creative Suite) for content creation.
- Certification in Google Ads or Google Analytics is a plus.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive medical insurance coverage for you and your dependents.
- Generous annual leave and sick leave policies, promoting work-life balance.
- Extensive opportunities for professional development, training, and continuous learning.
- Access to Safaricom's extensive network of innovative products and services.
- A vibrant, inclusive, and supportive work environment that values diversity.
- Employee wellness programs focused on physical and mental well-being.
- Contribution to a robust pension scheme for your future financial security.
How to Apply
Interested and qualified candidates are invited to apply by clicking on the application link below. Please ensure your CV and cover letter clearly highlight your passion for digital marketing and any relevant academic projects, internships, or practical experience.