About Company
Bytesize Digital Agency is a vibrant and innovative digital marketing firm based in Lagos, Nigeria. We are passionate about crafting compelling digital experiences that drive measurable results for our diverse portfolio of clients, ranging from dynamic startups to established enterprises across various sectors. At Bytesize, we believe in the power of data-driven strategies, creative storytelling, and cutting-edge technology to connect brands with their audiences. Our collaborative environment fosters growth, creativity, and a relentless pursuit of excellence, empowering our team members to push boundaries and make a significant impact. We pride ourselves on a culture that values innovation, integrity, and continuous learning, providing a platform for professionals to thrive and shape the future of digital marketing in Africa and beyond. Join a team where your ideas are valued, and your contributions genuinely matter.
Job Description
We are seeking an exceptionally talented and strategic Digital Content Strategist specializing in Social Campaigns to join our dynamic team remotely. This is a unique opportunity for an individual with a deep understanding of content marketing, social media trends, and audience engagement to drive impactful campaigns for our diverse client base. As a Digital Content Strategist, you will be at the forefront of shaping brand narratives across various social platforms, transforming strategic insights into captivating content that resonates with target audiences and achieves specific business objectives.
You will be responsible for developing comprehensive social media content strategies, overseeing content creation, managing content calendars, and optimizing performance to ensure maximum reach and engagement. This role demands a blend of creativity, analytical prowess, and a proactive approach to identifying new opportunities for growth and innovation within the social media landscape. You will collaborate closely with our clients, creative teams, and account managers to ensure content aligns with overarching marketing goals and brand guidelines. Your expertise will guide our clients through the evolving digital ecosystem, helping them cut through the noise with authentic and engaging content.
We are looking for someone who can not only strategize but also inspire and lead, ensuring that every piece of content published on social channels serves a clear purpose and delivers measurable value. If you are a self-starter who thrives in a fast-paced, results-oriented remote environment and possesses a proven track record of orchestrating successful social campaigns, we encourage you to apply. This role is instrumental in defining our clients’ digital voice and accelerating their market presence through compelling, data-informed social storytelling. Join us and help brands connect, engage, and convert.
Key Responsibilities
- Develop and execute comprehensive social media content strategies tailored to client objectives and target audiences.
- Oversee the end-to-end content creation process for various social platforms, including concept development, copywriting, visual direction, and optimization.
- Manage and maintain social media content calendars, ensuring timely delivery and alignment with broader marketing initiatives.
- Conduct thorough audience research, competitive analysis, and trend monitoring to identify content opportunities and inform strategy.
- Analyze social media performance metrics, generate insights, and provide data-driven recommendations for continuous improvement.
- Collaborate with creative teams (designers, videographers, copywriters) to produce engaging and high-quality content.
- Work closely with account managers and clients to understand brand voice, marketing goals, and campaign requirements.
- Stay up-to-date with the latest social media best practices, platform changes, and emerging content formats.
- Implement A/B testing strategies to optimize content performance and audience engagement.
- Ensure all social media content adheres to brand guidelines, legal requirements, and ethical standards.
Required Skills
- 5+ years of experience in digital content strategy with a strong focus on social media campaigns.
- Proven track record of developing and executing successful social media strategies for diverse brands.
- Expertise in major social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube, etc.) and their respective content ecosystems.
- Exceptional copywriting and communication skills, with the ability to craft compelling narratives.
- Strong analytical skills, proficient in using social media analytics tools to measure performance and derive actionable insights.
- Demonstrated ability to manage multiple projects simultaneously in a fast-paced environment.
- Proficiency in content management systems and social media scheduling tools.
- Solid understanding of SEO principles and how they apply to social content.
- Excellent remote collaboration and presentation skills.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Experience working with a digital marketing agency or managing social media for multiple brands.
- Familiarity with visual content creation tools (e.g., Canva, Adobe Creative Suite basics).
- Certification in social media marketing or content strategy.
- Experience in community management and influencer marketing.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Fully remote work model, offering flexibility and work-life balance.
- Opportunities for professional development and continuous learning.
- Collaborative and supportive team environment.
- Access to cutting-edge digital marketing tools and resources.
- Annual paid time off and public holidays.
- Health and wellness stipend.
- Team building activities and virtual social events.
How to Apply
Ready to shape the future of social content? If you’re a strategic thinker with a passion for digital storytelling and a proven track record in social campaigns, we want to hear from you! Please click on the application link below to submit your resume and a compelling cover letter outlining your relevant experience and why you’re the ideal fit for this remote role at Bytesize Digital Agency. Don’t forget to include a portfolio or links to successful social campaigns you’ve managed. We look forward to reviewing your application!