About Company
Relevantly is a dynamic and forward-thinking digital marketing agency based in Calgary, dedicated to helping businesses thrive in the online landscape. We specialize in crafting innovative strategies that connect brands with their target audiences, drive engagement, and deliver measurable results. Our expertise spans SEO, content marketing, social media, paid advertising, and web design, all underpinned by a commitment to data-driven insights and creative excellence. We pride ourselves on fostering a collaborative environment where passion meets purpose, and every team member contributes to our clients’ success. Join us and be part of a team that’s passionate about making a real impact in the digital world.
Job Description
Are you a highly motivated individual with a passion for words, a keen eye for detail, and a burning desire to kickstart your career in digital marketing? Relevantly is seeking a bright and enthusiastic Digital Content Optimization Assistant to join our growing team in the vibrant Marda Loop community of Calgary. This entry-level position is a fantastic opportunity for someone eager to learn the foundational elements of creating, optimizing, and distributing compelling online content that truly resonates with audiences and performs well in search engines.
As a Digital Content Optimization Assistant, you will play a crucial supporting role in our content marketing efforts, working closely with our experienced Content Strategists and SEO Specialists. You’ll gain hands-on experience across various aspects of content development, from initial keyword research and competitive analysis to content drafting, editing for clarity and SEO best practices, and performance tracking. This role is perfect for someone who is a self-starter, naturally curious, and thrives in a fast-paced environment where continuous learning is encouraged. You’ll contribute to improving our clients’ online visibility, engagement, and ultimately, their business growth, while developing a robust skill set in a rapidly evolving industry. We are looking for someone who is not afraid to ask questions, propose new ideas, and take initiative in learning the ropes of digital content optimization. If you’re ready to dive deep into the world of SEO-friendly content, analytics, and digital storytelling, and you’re excited to grow with a leading Calgary agency, we want to hear from you!
Key Responsibilities
- Assist with keyword research and analysis to identify high-potential topics and search terms for client projects.
- Support the content team in drafting, editing, and proofreading various digital content formats, including blog posts, website copy, social media updates, and email newsletters.
- Ensure all content adheres to client brand guidelines, stylistic standards, and fundamental SEO best practices (e.g., proper use of meta descriptions, heading tags, image alt text).
- Conduct competitive content analysis to identify content gaps and opportunities for improvement.
- Utilize content management systems (CMS) such as WordPress to upload, format, and publish optimized content.
- Monitor basic content performance using analytics tools and contribute to reporting on key engagement and search metrics.
- Assist with content audits and refreshes to maintain relevance, accuracy, and search visibility.
- Collaborate with design and development teams to ensure content is presented effectively and user-friendly across all platforms.
- Stay up-to-date with industry trends, search engine algorithm changes, and emerging content strategies to inform best practices.
- Participate in brainstorming sessions for new content ideas and campaign strategies.
Required Skills
- Exceptional written and verbal communication skills in English, with strong grammar and spelling.
- Strong research abilities and a proactive, inquisitive approach to learning.
- Proficiency with common office productivity software (e.g., Google Workspace, Microsoft Office Suite).
- High attention to detail and strong organizational skills, with the ability to manage multiple tasks.
- Ability to work effectively both independently and as part of a collaborative team.
- Demonstrated enthusiasm for digital marketing and a willingness to learn new tools and techniques rapidly.
- A portfolio or examples of written work (academic or personal projects are welcome) demonstrating writing aptitude.
Preferred Qualifications
- A diploma or degree in Marketing, Communications, English, Journalism, or a related field.
- Basic understanding of SEO principles and content marketing concepts.
- Familiarity with content management systems (e.g., WordPress) is a plus.
- Experience with social media platforms and content creation for various channels.
- Prior internship, volunteer, or project experience in a marketing or content-related role.
Perks & Benefits
- Competitive entry-level salary with clear pathways for professional growth and advancement.
- Comprehensive health and wellness benefits package.
- Generous opportunities for professional development, including workshops, courses, and certifications.
- A collaborative, supportive, and innovative work environment where your ideas are valued.
- Flexible work-life integration support to ensure a healthy balance.
- Access to cutting-edge digital marketing tools and technologies.
- Regular team social events and a vibrant company culture.
- Located in the heart of the bustling Marda Loop community, with easy access to local amenities, cafes, and shops.
- Mentorship from experienced industry professionals.
How to Apply
If you are ready to launch your career in digital content optimization and join a passionate team, we encourage you to apply! Please click on the application link below to submit your resume and a cover letter outlining your interest in this role and why you believe you’d be a great fit for Relevantly. We look forward to reviewing your application.