About Company
At Raley’s, we are more than just a grocery store; we are a community pillar committed to nourishing the health and well-being of the neighborhoods we serve across Northern California and Nevada. With a legacy spanning over 85 years, we are constantly innovating to meet the evolving needs of our customers, from curating high-quality products to pioneering digital experiences. Our vibrant culture fosters collaboration, embraces innovation, and champions personal growth. We believe in building a team that is passionate about making a difference, both in our aisles and in the digital spaces where our customers connect with us. As we expand our online presence and engage with our community through diverse digital channels, we’re seeking creative minds to help us tell our story, share our values, and inspire healthier, happier lives.
Job Description
Raley’s is seeking an imaginative and highly skilled Digital Content Creator to join our dynamic marketing team. This is a fully remote role focused on collaboration, designed for a self-motivated individual who excels at transforming ideas into compelling digital narratives across various platforms. You will be instrumental in conceptualizing, developing, and executing engaging content that resonates with our diverse customer base, supports our brand vision, and drives online engagement. From crafting captivating social media posts, engaging blog articles, and compelling website copy to producing visually stunning graphics, captivating short-form videos, and impactful email campaigns, your work will be vital in strengthening our brand voice and expanding our digital footprint across all relevant channels. You’ll work closely with our marketing strategists, brand managers, e-commerce teams, and even our culinary experts to ensure content aligns seamlessly with overarching business goals and campaign objectives, bringing the Raley’s story to life in innovative ways. This role demands a proactive approach to staying ahead of content trends, a keen eye for detail in both aesthetics and copy, and the ability to manage multiple projects simultaneously within a fast-paced, evolving digital landscape. A proven track record of creating measurable impact through digital content is essential. If you’re passionate about food, community, and the power of digital storytelling, and thrive in a collaborative remote setting where your creativity can flourish, we invite you to help us shape the future of grocery retail’s digital presence.
Key Responsibilities
- Develop, create, and manage high-quality digital content, including social media posts, blog articles, website copy, email newsletters, videos, and infographics, that align with Raley's brand guidelines and marketing objectives.
- Collaborate remotely with cross-functional teams, including marketing, brand, e-commerce, and culinary, to brainstorm content ideas, gather insights, and ensure content consistency.
- Conduct research on industry trends, competitor activities, and customer preferences to identify new content opportunities and optimize existing content strategies.
- Optimize content for SEO and discoverability, ensuring maximum reach and engagement across all digital channels.
- Utilize various content creation tools and platforms (e.g., Adobe Creative Suite, Canva, video editing software) to produce visually appealing and effective digital assets.
- Manage content calendars, ensuring timely delivery of all content initiatives and campaigns.
- Monitor and analyze content performance metrics (e.g., engagement rates, website traffic, conversion) to inform future content strategy and improvements.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices, particularly in remote content collaboration.
- Participate in virtual team meetings, contributing ideas and feedback to foster a collaborative and innovative remote work environment.
Required Skills
- Proven experience in digital content creation and strategy.
- Exceptional writing, editing, and storytelling skills with an adaptable brand voice.
- Proficiency with graphic design tools (e.g., Adobe Photoshop, Illustrator, Canva).
- Experience with video editing software (e.g., Adobe Premiere Pro, CapCut).
- Strong understanding of SEO principles and content optimization techniques.
- Demonstrated knowledge of various social media platforms and best practices.
- Ability to work independently and as part of a remote, collaborative team.
- Excellent communication and organizational skills, crucial for remote collaboration.
- Portfolio demonstrating a range of successful digital content projects.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, Digital Media, or a related field.
- Experience in the retail, food & beverage, or CPG industry.
- Familiarity with content management systems (CMS) and email marketing platforms.
- Experience with A/B testing and performance analysis tools for content optimization.
- Photography skills and experience with basic studio lighting.
- Previous experience working in a fully remote or hybrid team environment.
Perks & Benefits
- Competitive annual salary and comprehensive benefits package (medical, dental, vision).
- 401(k) plan with company match.
- Generous paid time off (PTO) and paid holidays.
- Flexible, fully remote work environment.
- Opportunities for professional development and continuous learning.
- Employee discount at Raley's stores.
- Wellness programs and employee assistance initiatives.
- A supportive, collaborative, and innovative company culture focused on community.
How to Apply
Ready to bring your creative vision to Raley’s? We encourage all qualified applicants to click the link below to submit your resume, cover letter, and a link to your online portfolio. Please highlight your experience with remote collaboration and specific examples of digital content you’ve created that have driven engagement.