About Company
The Pistol Marketing is a leading independent digital agency based in Melbourne, Australia, with a national footprint and global ambitions. For over a decade, we’ve partnered with ambitious brands to unlock their full potential through innovative digital marketing strategies across SEO, SEM, social media, content marketing, and more. Our mission is to deliver measurable growth and outstanding results by combining data-driven insights with creative excellence. We pride ourselves on a collaborative, dynamic, and forward-thinking culture, always striving for impact and setting new benchmarks in the digital space. Join our team and contribute to campaigns that truly make a difference.
Job Description
Are you a wordsmith with a passion for crafting compelling narratives and driving engagement? The Pistol Marketing is seeking a talented and experienced Freelance Remote Copywriter to join our extended creative team on a contract basis. We’re looking for a versatile writer who can seamlessly adapt their voice and tone to suit a diverse range of clients and industries, from e-commerce and lifestyle to finance and B2B. As a key contributor, you will be instrumental in developing high-impact content that resonates with target audiences, aligns with client brand guidelines, and achieves specific marketing objectives. This role offers the flexibility of remote work, allowing you to collaborate with our dynamic team and contribute your expertise from anywhere in Australia.
Your primary focus will be on creating engaging and persuasive copy for various digital channels, including website content, blog posts, email campaigns, social media ads, landing pages, and long-form articles. We expect a strong understanding of SEO best practices, ensuring that your copy is not only compelling but also optimized for search engines to maximize visibility and organic reach. You’ll work closely with our strategists, designers, and account managers, translating complex ideas into clear, concise, and captivating language. We value creativity, attention to detail, and a proactive approach to meeting deadlines and delivering exceptional quality. This is an excellent opportunity for a self-motivated professional to work with a leading agency, expand their portfolio, and contribute to the success of diverse and exciting brands. You will be instrumental in shaping client voices and ensuring brand consistency across all digital touchpoints.
Key Responsibilities
- Craft compelling, clear, and concise copy for a variety of digital marketing materials, including websites, blogs, email newsletters, social media, and advertising campaigns.
- Adapt writing style and tone to match different client brand voices and target audiences across diverse industries.
- Conduct thorough research to develop accurate and authoritative content on various subjects.
- Collaborate with internal teams (strategists, designers, account managers) to ensure copy aligns with overall marketing objectives and creative briefs.
- Optimize content for search engines (SEO) by naturally incorporating keywords and adhering to best practices.
- Edit and proofread copy to ensure grammatical accuracy, consistency, and adherence to style guides.
- Manage multiple projects simultaneously, meeting deadlines in a fast-paced environment.
- Provide strategic input on content direction and messaging, contributing to overall campaign effectiveness.
- Stay up-to-date with industry trends, content marketing best practices, and algorithm changes to ensure cutting-edge content strategies.
Required Skills
- Exceptional writing, editing, and proofreading skills with meticulous attention to detail.
- Proven ability to write engaging, persuasive, and SEO-friendly copy for digital channels.
- Strong understanding of content marketing principles and digital advertising.
- Demonstrated ability to adapt tone and style for various brands and audiences.
- Excellent research skills and the ability to synthesize complex information into digestible content.
- Proficiency in content management systems (e.g., WordPress) and project management tools.
- Self-motivated, highly organized, and able to manage deadlines effectively in a remote setting.
- Portfolio showcasing diverse writing samples for digital marketing campaigns and web content.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
- Experience working with digital marketing agencies or managing multiple clients concurrently.
- Familiarity with Google Analytics, SEMrush, Ahrefs, or similar SEO and analytics tools.
- Experience with A/B testing copy and optimizing for conversion rates.
- Understanding of the Australian consumer market and cultural nuances.
Perks & Benefits
- Flexible remote work environment, allowing you to work from anywhere in Australia.
- Opportunity to work with a diverse portfolio of exciting Australian and international brands.
- Collaborative and supportive agency culture focused on innovation and growth.
- Access to diverse and challenging projects that will expand your skills and portfolio.
- Competitive hourly/project-based rates commensurate with experience.
- Opportunity for long-term contract engagements based on performance.
- Contribution to a leading independent digital agency's success and reputation.
How to Apply
If you’re a skilled freelance copywriter looking for exciting opportunities to work with a dynamic agency, we encourage you to apply. Please click on the application link below to submit your resume, a brief cover letter outlining your relevant experience, and a link to your online portfolio showcasing your best work. In your cover letter, tell us why you’re passionate about copywriting and how your skills align with The Pistol Marketing’s mission and the needs of diverse client projects.