About Company
Connect Communications is a dynamic and forward-thinking PR and digital marketing agency based in the vibrant heart of Liverpool. For over a decade, we’ve been at the forefront of crafting compelling narratives and executing strategic campaigns that resonate with target audiences and drive measurable results for our diverse portfolio of clients. We believe in the power of authentic storytelling and innovative communication to build brands, foster engagement, and inspire action. Our team is a passionate collective of strategists, creatives, and digital specialists who thrive on collaboration, continuous learning, and pushing the boundaries of what’s possible in the ever-evolving media landscape. We pride ourselves on a culture that values creativity, respect, professional growth, and a healthy work-life balance. Join us and be part of a team where your words have impact, your ideas are celebrated, and your career can truly flourish.
Job Description
Are you a wordsmith with a flair for crafting persuasive and engaging content across multiple digital channels? Connect Communications is seeking a talented and versatile Copywriter to join our growing creative team. This is an exciting opportunity for an individual passionate about transforming strategic insights into captivating copy for a variety of clients and industries.
In this pivotal role, you will be responsible for developing high-impact copy for digital advertising campaigns, compelling email marketing sequences, and engaging social media content. You’ll work closely with our strategists, designers, and account managers to understand client objectives, target audiences, and brand voices, translating these into clear, concise, and creative messaging that drives engagement and conversions. From punchy headlines and call-to-actions for paid social ads to long-form email newsletters and dynamic social media captions, your words will be the driving force behind successful campaigns.
We’re looking for someone who can not only write beautifully but also thinks strategically about how words can influence, persuade, and connect with people. You should be adept at tailoring your tone and style to suit different brands and platforms, while maintaining consistency and clarity. A solid understanding of SEO principles for web-based content and best practices for digital advertising platforms is a distinct advantage. Beyond the day-to-day writing, you’ll contribute to brainstorming sessions, concept development, and offer creative input to shape the overall narrative of client campaigns. This role requires an individual who is highly organised, detail-oriented, and capable of managing multiple projects simultaneously within fast-paced environments. If you’re eager to make a significant impact with your writing and grow within a supportive, innovative agency, we encourage you to apply.
Key Responsibilities
- Develop clear, concise, and compelling copy for digital advertising campaigns (Google Ads, Social Media Ads), email marketing, and social media posts.
- Collaborate with marketing strategists, designers, and account managers to ensure copy aligns with client objectives, brand guidelines, and campaign goals.
- Adapt writing style and tone to suit various brand voices and target audiences across different platforms.
- Conduct thorough research on industry trends, client products/services, and competitor activities to inform content creation.
- Proofread and edit copy meticulously to ensure accuracy, grammatical correctness, and adherence to brand consistency.
- Participate in brainstorming sessions for new campaign concepts and content ideas.
- Optimise copy for search engines (SEO) where applicable, to improve visibility and organic reach.
- Stay updated on best practices and evolving trends in digital copywriting, advertising, and social media.
Required Skills
- Proven experience as a Copywriter, preferably in a digital marketing or agency setting.
- Exceptional writing, editing, and proofreading skills with an impeccable grasp of English grammar and style.
- Demonstrable ability to craft engaging copy for digital ads, email marketing, and social media campaigns.
- Strong understanding of brand voice and the ability to adapt writing to diverse client guidelines.
- Proficiency in creative thinking and concept development.
- Excellent communication and collaboration skills.
- Ability to manage multiple projects and deadlines effectively in a fast-paced environment.
- A portfolio showcasing a range of digital copywriting examples.
Preferred Qualifications
- Bachelor’s degree in Marketing, Communications, English, Journalism, or a related field.
- Experience with content management systems (CMS) and email marketing platforms.
- Familiarity with A/B testing principles for copy optimisation.
- Knowledge of current SEO best practices for digital content.
- Experience working with analytics tools to understand content performance.
Perks & Benefits
- Competitive annual salary.
- Generous holiday allowance.
- Opportunities for professional development and continuous learning.
- A vibrant, collaborative, and supportive team culture.
- Flexible hybrid work model.
- Company pension scheme.
- Regular team social events.
- Modern office environment with excellent facilities.
How to Apply
If you are a creative and strategic copywriter ready to make an impact, we’d love to hear from you! Please submit your CV and a link to your online portfolio (or attach relevant writing samples) demonstrating your experience with ads, emails, and social campaigns. Encourage applicants to click on the link below to apply for the job.