About Company
Coolblue is not just an electronics retailer; we’re a customer-obsessed growth company based in the Netherlands, known for our relentless pursuit of customer satisfaction. Since our inception in 1999, we’ve grown from a student startup into one of the largest and most beloved e-commerce companies in the Benelux region, with a growing presence across Europe. We believe in doing things a little bit better every day, driven by our mission: “Everything for a Smile.” This means going above and beyond to surprise our customers, from expert advice and fast delivery to award-winning customer service and in-house installation services. We operate across various specialized webshops, physical stores, and our own delivery network, ensuring a seamless experience. Our culture is characterized by enthusiasm, directness, and a passion for technology. We foster an environment where colleagues are encouraged to innovate, learn, and grow, always with a focus on making our customers happy. Join Coolblue and be part of a team that strives to make every interaction smile-worthy.
Job Description
Are you a wordsmith with a passion for crafting compelling narratives that resonate with diverse audiences? Coolblue is looking for a talented and experienced Content Writer to join our dynamic marketing team, working remotely from anywhere within the Netherlands. In this vital role, you’ll be instrumental in shaping Coolblue’s brand voice and presence across various digital channels. You will be responsible for creating high-quality, engaging, and SEO-optimized content that informs, entertains, and converts. From detailed product descriptions and insightful blog posts to persuasive marketing copy, captivating social media content, and helpful guides, your words will guide our customers through their journey and reinforce our “Everything for a Smile” promise. This remote position offers the flexibility to work from your preferred environment while remaining an integral part of our collaborative team. We’re seeking someone who can not only write beautifully but also understand the strategic impact of content on business objectives. You’ll work closely with SEO specialists, marketing managers, product teams, and designers to ensure content consistency and effectiveness. If you thrive in a fast-paced e-commerce environment, possess a strong grasp of consumer psychology, and can translate complex ideas into clear, concise, and engaging language, we want to hear from you. This is a unique opportunity to contribute significantly to a leading European e-commerce player, helping us to continually surprise our customers and grow our brand.
Key Responsibilities
- Develop and execute content strategies that align with Coolblue's brand voice and marketing objectives.
- Produce high-quality, engaging, and error-free written content for various digital platforms, including website copy, blog articles, product descriptions, email campaigns, and social media posts.
- Conduct thorough research on industry-related topics, customer pain points, and product features to create informative and valuable content.
- Optimize content for search engines (SEO) to increase organic visibility and drive traffic.
- Collaborate with SEO specialists, marketing managers, product teams, and designers to ensure content consistency and effectiveness across all channels.
- Review and edit content from other team members to ensure clarity, grammar, and adherence to brand guidelines.
- Stay up-to-date with content marketing trends, SEO best practices, and competitor activities.
- Analyze content performance metrics and use insights to refine future content strategies and improve engagement.
Required Skills
- Native-level proficiency in English, with exceptional writing, editing, and proofreading skills.
- Minimum of 3 years of proven experience as a Content Writer, Copywriter, or similar role, preferably within an e-commerce or digital marketing environment.
- Strong understanding of SEO principles and how to apply them to content creation.
- Demonstrable experience creating diverse content types, including long-form articles, short-form copy, and social media content.
- Ability to work independently, manage multiple projects simultaneously, and meet tight deadlines in a remote setting.
- Excellent research skills and the ability to translate complex information into clear, concise, and engaging language.
- Proficiency with content management systems (CMS) and SEO tools.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
- Experience with A/B testing content and understanding of conversion rate optimization.
- Familiarity with the consumer electronics industry.
- Portfolio of published work demonstrating strong writing skills and diverse content experience.
- Experience working in an agile environment.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Flexible remote work environment, allowing you to work from anywhere in the Netherlands.
- Opportunity to work for one of the leading e-commerce companies in the Benelux.
- A vibrant and enthusiastic company culture with a focus on continuous improvement and customer satisfaction.
- Budget for professional development and training to enhance your skills.
- Access to a wide range of employee discounts on Coolblue products.
- Pension scheme.
- Equipment for your home office setup.
How to Apply
Interested candidates are encouraged to click on the application link below to submit their resume and a compelling cover letter. Please highlight your relevant experience and include a link to your online portfolio or writing samples. We look forward to reviewing your application and discovering how your words can bring smiles to our customers!