About Company
Ethan Allen Interiors Inc. is a leading global interior design company, manufacturer, and retailer of quality home furnishings. With a rich heritage spanning over 90 years, we are renowned for our classic designs, exceptional craftsmanship, and personalized interior design services. Headquartered in Danbury, CT, we operate a network of design centers across North America and abroad, supported by a robust e-commerce presence. Our commitment to quality, style, and customer satisfaction drives everything we do, from our timeless furniture collections to our innovative digital content strategies. We believe in empowering our customers to create homes that reflect their unique style and personality, and engaging content is crucial to telling our story and connecting with our audience.
Job Description
We are seeking a highly skilled, enthusiastic, and experienced Freelance Remote Content Writer to join our dynamic marketing team. In this pivotal role, you will be instrumental in crafting compelling, high-quality content that resonates with our discerning audience and supports Ethan Allen’s brand narrative across various digital platforms. This is a fantastic opportunity for a wordsmith with a genuine passion for interior design, home furnishings, and luxury lifestyle content to contribute to a globally recognized brand from anywhere. You will be responsible for developing engaging blog posts, informative website copy, inspiring social media content, detailed product descriptions, captivating email newsletters, and other diverse marketing materials that collectively drive engagement, enhance brand visibility, support our e-commerce objectives, and educate our customers. The ideal candidate will possess a keen understanding of SEO best practices, a strong grasp of brand voice, and the unique ability to translate complex design concepts and product features into accessible, appealing, and persuasive language. This role requires a highly organized, self-starter who is reliable, meets deadlines consistently, and can work autonomously while collaborating effectively with our in-house marketing and design teams. You should be adept at managing multiple projects simultaneously, adapting your writing style to various formats and target audiences, and incorporating feedback constructively. If you thrive in a remote, project-based environment and are eager to make a significant impact on a heritage brand known for its commitment to quality and timeless style, we strongly encourage you to apply. Your contributions will directly influence how our brand is perceived and engaged with by millions of customers seeking to create beautiful homes.
Key Responsibilities
- Produce high-quality, engaging, and SEO-friendly content for various digital platforms, including blog posts, website pages, product descriptions, social media, and email campaigns.
- Research industry-related topics (e.g., home decor trends, interior design styles, furniture craftsmanship) to ensure accuracy and relevance.
- Collaborate with the marketing team to develop content strategies and editorial calendars that align with brand objectives.
- Maintain a consistent brand voice, tone, and style across all written materials.
- Edit and proofread content for grammar, spelling, punctuation, clarity, and adherence to style guides.
- Optimize content for search engines (SEO) to improve organic visibility and drive traffic.
- Incorporate feedback from internal stakeholders to refine and improve content.
- Manage multiple writing assignments and projects simultaneously, ensuring all deadlines are met.
- Stay up-to-date with current content marketing trends and best practices.
Required Skills
- Exceptional writing, editing, and proofreading skills in English.
- Proven experience creating compelling digital content for a brand or agency.
- Strong understanding of SEO principles and content optimization.
- Ability to adapt writing style and tone for different platforms and target audiences.
- Excellent research skills to gather accurate and relevant information.
- Proficiency in using content management systems (CMS) or collaborative writing tools.
- Self-motivated, highly organized, and capable of managing time effectively in a remote setting.
- Strong communication skills for effective collaboration with a remote team.
Preferred Qualifications
- Bachelor’s degree in English, Journalism, Marketing, Communications, or a related field.
- A strong portfolio showcasing diverse content writing samples, ideally in lifestyle, home furnishings, or luxury goods.
- Experience with project management tools (e.g., Asana, Trello).
- Familiarity with graphic design principles or experience collaborating with designers.
- Knowledge of current social media trends and content formats.
Perks & Benefits
- Flexible remote work environment.
- Opportunity to work with a globally recognized and respected brand.
- Competitive freelance rates.
- Diverse range of projects to enhance your portfolio.
- Collaborative and supportive marketing team.
- Opportunity for long-term project engagement based on performance.
How to Apply
Interested candidates are encouraged to click on the application link below to apply. Please include a cover letter detailing your experience and interest in home furnishings/interior design, along with a link to your online portfolio or writing samples.