About Company
Brafton is a global leader in content marketing, helping businesses tell their stories, engage their audiences, and achieve measurable results. For over a decade, we’ve been at the forefront of digital content strategy, creation, and distribution, serving a diverse range of clients across various industries. Our team of talented strategists, writers, designers, and videographers are passionate about producing high-quality, data-driven content that drives real business growth. We pride ourselves on our collaborative culture, our commitment to innovation, and our ability to adapt to the ever-evolving digital landscape. At Brafton, we believe in fostering a supportive and dynamic work environment where creativity thrives, and every team member has the opportunity to make a significant impact.
Job Description
Are you a creative visionary with a passion for transforming complex ideas into compelling content strategies? Brafton is seeking an innovative and experienced Remote Content Strategist to join our dynamic team. In this pivotal role, you will be responsible for developing and executing comprehensive content strategies that align with our clients’ business objectives and resonate with their target audiences. This is not just about creating content; it’s about understanding market trends, analyzing data, and crafting narratives that educate, engage, and convert. You will work directly with clients to understand their brand voice, competitive landscape, and key performance indicators, translating these insights into actionable content plans. Your expertise will guide content creation from ideation through publication, ensuring every piece of content—be it blog posts, whitepapers, videos, infographics, or social media campaigns—is strategically sound and optimized for performance. We are looking for someone who can lead with strategic foresight, communicate effectively, and thrive in a fully remote, fast-paced agency environment. If you’re a self-starter who loves to innovate and see the tangible impact of your work, we encourage you to apply and help us continue to deliver exceptional value to our clients.
Key Responsibilities
- Develop, implement, and manage comprehensive content marketing strategies for a diverse portfolio of clients, aligning with their specific business goals.
- Conduct thorough audience research, competitive analysis, and content audits to identify opportunities and inform strategy development.
- Create detailed content calendars, outlining topics, formats, channels, and publication schedules.
- Collaborate closely with internal content creation teams (writers, designers, videographers) to ensure strategic alignment and quality execution.
- Utilize SEO best practices to optimize content for search engines and improve organic visibility.
- Monitor and analyze content performance using analytics tools, providing data-driven insights and recommendations for optimization.
- Build and maintain strong client relationships, serving as a trusted advisor and subject matter expert in content marketing.
- Stay abreast of industry trends, algorithm updates, and emerging content technologies to ensure strategies remain cutting-edge.
- Present strategies and performance reports to clients, clearly articulating value and demonstrating ROI.
Required Skills
- 5+ years of experience in content strategy, digital marketing, or a related field, preferably within an agency setting.
- Proven track record of developing and executing successful content marketing campaigns.
- Deep understanding of SEO principles, keyword research, and content optimization techniques.
- Proficiency with content management systems (CMS) and marketing automation platforms.
- Excellent written and verbal communication skills, with the ability to articulate complex ideas clearly.
- Strong analytical skills and experience with web analytics tools (e.g., Google Analytics).
- Exceptional project management and organizational abilities, with attention to detail.
- Ability to work independently and collaboratively in a remote team environment.
Preferred Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- Experience with A/B testing and conversion rate optimization.
- Familiarity with various content formats, including video, podcasts, and interactive content.
- Certifications in Google Analytics, HubSpot Content Marketing, or similar.
- Portfolio demonstrating successful content strategies and measurable results.
Perks & Benefits
- Competitive salary package.
- Comprehensive health, dental, and vision insurance.
- Generous paid time off and company holidays.
- 401(k) retirement plan with company match.
- Opportunities for professional development and continuous learning.
- Flexible remote work environment.
- Collaborative and supportive company culture.
- Access to the latest marketing tools and technologies.
How to Apply
If you’re ready to make a significant impact with your content strategy expertise and thrive in a remote, innovative environment, we encourage you to apply. Please click on the application link below to submit your resume and cover letter. Tell us why you’re the perfect fit for Brafton!