About Company
Wix.com is a leading global software company that empowers millions worldwide to create a professional web presence. Our innovative platform provides a robust ecosystem of tools and services for individuals and businesses to build, manage, and grow their online presence. We are passionate about making the internet accessible to everyone and foster a creative, collaborative, and fast-paced environment where innovation thrives. With a strong commitment to design and user experience, Wix continually pushes the boundaries of web creation, constantly introducing new features and improvements to ensure our users have the most advanced and intuitive platform at their fingertips. Join our diverse team and contribute to a company that’s shaping the future of the web, with a significant footprint right here in Israel and reaching millions globally.
Job Description
We are seeking a highly skilled and strategic Remote Content Marketing Manager to join our dynamic marketing team, with a strong focus on the Israeli market and global content strategy. In this pivotal role, you will be responsible for developing, implementing, and managing our comprehensive content marketing strategy, aimed at attracting, engaging, and retaining customers for Wix. While operating from home, you will be a critical player in shaping our brand voice, driving organic traffic, and establishing Wix as a thought leader in the web development and online business space. Your expertise will be crucial in crafting compelling narratives that resonate with our target audiences, from aspiring entrepreneurs to seasoned designers. This position requires a blend of creative storytelling, analytical prowess, and a deep understanding of SEO best practices, as well as cultural nuances for various markets, particularly Israel. You will collaborate closely with product marketing, SEO, social media, and design teams to ensure content consistency and impact across all channels. If you are passionate about crafting engaging content that drives measurable results and are adept at managing content initiatives from ideation to execution in a remote setting, we encourage you to apply and help us empower the next generation of online creators.
Key Responsibilities
- Develop and execute a comprehensive content marketing strategy aligned with business objectives, focusing on the Israeli market and international growth.
- Oversee the entire content lifecycle, including ideation, creation, editing, publishing, and promotion of various content formats (blog posts, articles, guides, videos, infographics, etc.).
- Conduct thorough keyword research and integrate SEO best practices into content strategy to improve organic search rankings and drive traffic.
- Collaborate with internal teams (product, design, social media, PR) to ensure content aligns with brand guidelines, product launches, and marketing campaigns.
- Analyze content performance metrics using tools like Google Analytics, SEMrush, and internal dashboards to identify trends, optimize strategies, and report on ROI.
- Manage content calendars and ensure timely delivery of high-quality, engaging content across multiple platforms.
- Stay up-to-date with industry trends, competitor activities, and content marketing innovations to identify new opportunities.
- Manage freelance writers, agencies, and internal contributors to maintain a consistent output of quality content.
- Ensure all content is optimized for various platforms and devices, providing an excellent user experience.
Required Skills
- 5+ years of experience in content marketing, preferably in the SaaS or tech industry.
- Demonstrated experience in developing and executing successful content strategies that drive organic traffic and engagement.
- Exceptional writing, editing, and storytelling skills in English, with a strong portfolio to showcase.
- Proficiency in SEO principles, keyword research, and content optimization tools.
- Experience with content management systems (CMS) and marketing automation platforms.
- Strong analytical skills, with the ability to interpret data and make data-driven decisions.
- Excellent project management and organizational skills, with the ability to manage multiple priorities in a fast-paced environment.
- Proven ability to work effectively in a remote team setting, demonstrating autonomy and strong communication.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Fluency in Hebrew, both written and spoken, with an understanding of the Israeli market's cultural nuances.
- Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) for content creation.
- Familiarity with A/B testing and conversion rate optimization (CRO) techniques.
- Experience in an international company with a global audience.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance plans.
- Generous paid time off and flexible work arrangements.
- Professional development opportunities and continuous learning programs.
- Home office stipend and equipment for a comfortable remote setup.
- Employee wellness programs and mental health support.
- Opportunity to work with a global leader and contribute to innovative web technologies.
- Vibrant company culture with regular virtual team events and activities.
How to Apply
Interested candidates are encouraged to apply by clicking on the application link below. Please submit your resume along with a cover letter detailing your experience in content marketing, your strategic approach, and a link to your portfolio or relevant work samples. In your application, please highlight any experience you have with the Israeli market or Hebrew-language content. We look forward to reviewing your application!