About Company
Lava Design is a dynamic and innovative full-service creative agency based in the heart of Downtown Kingston. For over two decades, we’ve been passionately crafting compelling brands, engaging digital experiences, and impactful marketing strategies for a diverse range of clients, from local startups to established national brands. Our team is a vibrant mix of designers, strategists, developers, and storytellers united by a shared commitment to creativity, quality, and client success. We pride ourselves on fostering a collaborative environment where fresh ideas are celebrated, personal growth is encouraged, and impactful work is the standard. We believe in the power of great design and intelligent communication to transform businesses and connect with audiences in meaningful ways.
Job Description
Are you a creative powerhouse with a passion for storytelling in the digital age? Do you live and breathe social media trends, able to translate complex ideas into engaging, shareable content? Lava Design is searching for a talented and enthusiastic Content Creator specializing in social media and digital platforms to join our growing team in Downtown Kingston. In this pivotal role, you will be instrumental in developing and executing captivating content strategies for our diverse client portfolio. From conceptualizing viral social media campaigns to drafting compelling blog posts, designing eye-catching infographics, and scripting short-form video content, your work will directly shape our clients’ online presence and brand narratives. We’re looking for someone who can not only generate innovative ideas but also execute them with precision, ensuring brand consistency and audience relevance across all digital touchpoints. This role requires a blend of creative flair, strategic thinking, and a keen eye for detail, all while keeping a pulse on the ever-evolving digital landscape. If you’re ready to make a tangible impact and grow your career within a supportive and forward-thinking agency, we want to hear from you.
Key Responsibilities
- Develop, plan, and execute original and engaging content across various digital platforms, including Instagram, Facebook, LinkedIn, TikTok, YouTube, and client websites.
- Produce a diverse range of content formats, including written posts, articles, blog entries, video scripts, infographics, animations, and static imagery.
- Collaborate with marketing strategists, designers, and account managers to ensure content aligns with client objectives, brand guidelines, and overall campaign goals.
- Manage content calendars, ensuring timely delivery and consistent posting schedules for multiple clients.
- Research industry trends, competitor activities, and audience insights to identify new content opportunities and optimize existing strategies.
- Monitor social media performance using analytics tools, providing insights and recommendations for continuous improvement.
- Engage with online communities and respond to comments/messages to foster audience interaction and build brand loyalty.
- Stay updated with best practices, platform changes, and emerging technologies in digital content creation and social media marketing.
- Assist in brainstorming sessions for new campaigns and content initiatives.
- Ensure all content is on-brand, consistent in style, quality, and tone of voice.
Required Skills
- 2+ years of professional experience in content creation, social media management, or digital marketing.
- Proven portfolio showcasing strong writing, visual content creation, and social media engagement skills.
- Excellent written and verbal communication skills with impeccable grammar and a creative flair.
- Proficiency with major social media platforms (Instagram, Facebook, LinkedIn, TikTok, YouTube).
- Experience with content creation tools (e.g., Adobe Creative Suite – Photoshop, Illustrator, Premiere Pro; Canva, Figma).
- Understanding of SEO principles and content optimization for digital platforms.
- Ability to work independently and as part of a team in a fast-paced agency environment.
- Strong organizational skills and attention to detail, capable of managing multiple projects simultaneously.
Preferred Qualifications
- Bachelor's degree or college diploma in Marketing, Communications, Journalism, Digital Media, or a related field.
- Experience with video editing and animation for social media.
- Familiarity with content management systems (CMS) like WordPress.
- Knowledge of social media analytics tools (e.g., Sprout Social, Hootsuite, native platform insights).
- Experience working in an agency setting.
- Basic photography and videography skills.
Perks & Benefits
- Competitive salary and performance-based incentives.
- Comprehensive health and dental benefits package.
- Paid time off and statutory holidays.
- Opportunity for professional development and continuous learning.
- Collaborative and creative work environment in a vibrant downtown office.
- Team social events and celebrations.
- Casual dress code.
- Access to the latest industry tools and software.
- Proximity to Kingston's waterfront, restaurants, and amenities.
How to Apply
If you are a passionate Content Creator ready to bring your unique vision to a dynamic agency, we encourage you to apply! Please submit your resume along with a cover letter outlining your experience and explaining why you’re the perfect fit for Lava Design. Don’t forget to include a link to your online portfolio or samples of your content creation work. Click the link below to submit your application.