About Company
Canadian Tire Corporation, Limited (CTC) is a well-established Canadian retail company with a rich history dating back to 1922. Headquartered in Toronto, Ontario, CTC operates a diverse family of businesses that include retail, financial services, and petroleum. Its extensive network comprises over 1,700 retail locations and gas stations across Canada, serving millions of customers annually. The iconic Canadian Tire retail stores offer a vast assortment of products for automotive, home, sports, leisure, and outdoor living. Beyond its flagship brand, CTC also owns and operates other prominent retail banners such as Mark’s (workwear and casual apparel), SportChek (sporting goods), Atmosphere (outdoor gear), Party City (party supplies), and Helly Hansen (sportswear and workwear). Committed to innovation, customer service, and community involvement, Canadian Tire plays a significant role in the Canadian retail landscape, helping Canadians ‘Get it Done’ and ‘Live their Lives’. This position offers an opportunity to join a legacy brand deeply embedded in Canadian culture.
Job Description
Are you a passionate and detail-oriented individual with a flair for marketing, eager to kickstart your career with an iconic Canadian brand? Canadian Tire Corporation is seeking a dynamic Marketing Associate to join our vibrant team in Downtown, Mountain Home. This is an incredible opportunity for an enthusiastic individual to contribute to the strategic planning, execution, and analysis of diverse marketing initiatives that drive brand awareness, customer engagement, and sales across our retail ecosystem. As a Marketing Associate, you will play a crucial role in supporting our marketing department, working closely with various teams to bring campaigns to life. Your responsibilities will span across digital and traditional marketing channels, providing invaluable hands-on experience in a fast-paced retail environment. We are looking for someone who is not afraid to roll up their sleeves, contribute fresh ideas, and grow within a company that values its employees and customers. If you are a proactive problem-solver with strong communication skills and a foundational understanding of marketing principles, we encourage you to apply. This role offers a unique chance to learn from experienced professionals, make tangible contributions, and help shape how Canadian Tire connects with its communities across Canada. Join us and become a part of a team that’s at the heart of Canadian life.
Key Responsibilities
- Assist in the development and execution of marketing campaigns across various channels (digital, print, in-store promotions).
- Conduct market research and competitor analysis to identify trends and opportunities.
- Support the creation of marketing content, including copywriting, visual assets, and campaign materials.
- Monitor and report on campaign performance, utilizing data to inform future strategies.
- Manage social media content scheduling and community engagement for local initiatives.
- Coordinate with internal teams (e.g., sales, product development, e-commerce) to ensure cohesive marketing efforts.
- Maintain marketing calendars, project timelines, and budgetary records.
- Assist with event planning and execution for local store promotions and community outreach.
- Gather and analyze customer feedback to enhance marketing strategies and customer experience.
- Participate in brainstorming sessions and contribute innovative ideas for marketing initiatives.
Required Skills
- Bachelor's degree or college diploma in Marketing, Business Administration, Communications, or a related field.
- 1+ year of experience in a marketing support role, internship, or related capacity.
- Strong understanding of fundamental marketing principles and strategies.
- Excellent written and verbal communication skills.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
- Ability to work effectively both independently and as part of a collaborative team.
- Exceptional organizational skills and attention to detail.
- Strong analytical and problem-solving abilities.
Preferred Qualifications
- Experience with marketing automation tools (e.g., Mailchimp, HubSpot) or CRM software.
- Familiarity with digital marketing concepts, including SEO, SEM, and social media advertising.
- Experience in the retail industry, particularly with a large-scale retailer.
- Basic knowledge of graphic design software (e.g., Adobe Photoshop, Canva).
- Demonstrated ability to manage multiple projects and meet deadlines in a fast-paced environment.
Perks & Benefits
- Comprehensive health, dental, and vision benefits package.
- Generous employee discount across Canadian Tire Family of Companies.
- Pension plan and company-matched RRSP contributions.
- Opportunities for professional development and career growth.
- Employee assistance program (EAP).
- Paid time off and holiday benefits.
- A supportive and inclusive work environment.
How to Apply
Eager to make an impact with one of Canada’s most cherished brands? Please click the application link below to submit your resume and cover letter. Tell us why you are the perfect fit for this exciting Marketing Associate role at Canadian Tire. We look forward to reviewing your application!