About Company
Airbnb is a global hospitality platform that connects people looking to book places to stay with hosts who have space to share. Our mission is to create a world where anyone can belong anywhere, and we achieve this by making travel and home experiences more accessible, diverse, and personalized. We are a community built on connection and belonging, and our employees are at the heart of this vision, driving innovation and shaping the future of travel. We foster a culture of creativity, collaboration, and impact, empowering our teams to solve complex challenges and contribute to a global phenomenon. Join us in building a world where everyone can feel at home, no matter where they are.
Job Description
Are you a passionate and detail-oriented marketing professional with a knack for community engagement and a deep understanding of the digital landscape? Airbnb is seeking an enthusiastic Marketing Coordinator to join our team, focusing on enhancing our presence and driving growth within the Urbandale market and surrounding regions. This pivotal role will support local marketing initiatives, campaign execution, and community outreach efforts designed to attract new hosts and engage existing guests. You’ll be instrumental in adapting global marketing strategies to resonate with local audiences, identifying unique opportunities for market penetration, and fostering a vibrant Airbnb community.
As our Marketing Coordinator, you will work closely with cross-functional teams, including regional marketing, communications, and product development, to ensure a cohesive and impactful brand message. Your day-to-day will involve everything from content creation for local social media channels, coordinating local events and partnerships, analyzing campaign performance, to identifying emerging market trends. We’re looking for someone who is not just a marketer but a storyteller, capable of capturing the unique spirit of Urbandale and showcasing how Airbnb enriches both the travel experience and the local economy. If you thrive in a fast-paced environment, possess exceptional organizational skills, and are eager to make a tangible impact on a global brand at the local level, this is the opportunity for you. We value creativity, a proactive approach, and a commitment to our mission of belonging. Your work will directly contribute to expanding Airbnb’s footprint and ensuring memorable experiences for hosts and guests alike in the heart of Iowa.
Key Responsibilities
- Support the planning, execution, and optimization of local marketing campaigns across various channels, including digital, social media, and community events.
- Develop engaging content tailored for the Urbandale market, including social media posts, email newsletters, and local partnership materials.
- Monitor and analyze the performance of marketing initiatives, providing regular reports and actionable insights to optimize future strategies.
- Assist in identifying and cultivating relationships with local community organizations, influencers, and potential partners to enhance brand visibility and host acquisition.
- Coordinate local host meetups, educational workshops, and guest engagement events to foster a strong and supportive Airbnb community.
- Conduct market research to identify local trends, competitor activities, and opportunities for growth within the Urbandale region.
- Collaborate with regional and global marketing teams to ensure brand consistency and alignment with overall company objectives.
Required Skills
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 2+ years of experience in marketing coordination, digital marketing, or community management.
- Proven experience with social media platforms and content creation for business purposes.
- Strong analytical skills with the ability to interpret data and generate reports.
- Excellent written and verbal communication skills.
- Proficiency in marketing automation tools and CRM software (e.g., Salesforce, HubSpot).
- Ability to work independently and collaboratively in a fast-paced, dynamic environment.
Preferred Qualifications
- Experience in the hospitality, travel, or tech industry.
- Familiarity with the Urbandale or greater Des Moines metropolitan area market.
- Experience with event planning and execution.
- Knowledge of SEO/SEM best practices.
Perks & Benefits
- Comprehensive health, dental, and vision insurance.
- Generous paid time off and flexible work arrangements.
- Parental leave and family support programs.
- Employee stock purchase plan and retirement savings.
- Learning and development opportunities.
- Travel credits for Airbnb stays.
- Access to a vibrant, global community and inclusive culture.
How to Apply
If you’re ready to bring your marketing expertise to a company that’s changing the way the world travels, we encourage you to apply! Please click on the application link below to submit your resume and cover letter directly through our careers portal. We look forward to reviewing your application and learning more about how you can contribute to the Airbnb team.