About Company
Fingerpaint Group is a full-service, health and wellness marketing firm headquartered in Saratoga Springs, NY, with a global presence. Renowned for its entrepreneurial spirit and commitment to innovation, Fingerpaint Group helps clients across the pharmaceutical, biotech, and healthcare sectors navigate complex marketing challenges. With a focus on data-driven strategies and creative excellence, they foster a culture that values diverse perspectives, continuous learning, and impactful results. As an employee-owned company, every team member contributes directly to their collective success, making it an empowering place to grow your career and make a real difference in the lives of patients and professionals alike.
Job Description
Are you a strategic thinker with a passion for all things digital? Do you thrive in a dynamic, remote-first environment where your insights directly shape impactful campaigns? Fingerpaint Group is seeking an experienced and innovative Digital Media Strategist to join our collaborative remote team. In this pivotal role, you will be instrumental in developing, executing, and optimizing comprehensive digital media strategies that drive engagement, generate leads, and achieve measurable results for our diverse client portfolio, primarily within the health and wellness sector.
As a Digital Media Strategist, you will be the architect of our clients’ online presence, blending analytical prowess with creative vision. You’ll dive deep into market research, audience insights, and performance data to craft bespoke strategies encompassing SEO, SEM, social media advertising, programmatic display, and email marketing. Your day-to-day will involve translating complex client objectives into actionable digital plans, managing budgets, overseeing campaign implementation, and continuously refining tactics based on real-time analytics. This role demands a proactive individual who can work autonomously while seamlessly integrating with cross-functional teams, including account services, creative, and analytics.
We are looking for someone who is not just familiar with the latest digital trends but actively anticipates them, bringing fresh ideas and innovative solutions to the table. You’ll present strategies to clients with confidence, articulating the ‘why’ behind every recommendation and demonstrating the projected impact. If you’re passionate about leveraging digital channels to make a tangible difference, possess a keen eye for detail, and are eager to contribute to a company celebrated for its culture and client success, we invite you to explore this exciting opportunity to grow with Fingerpaint Group.
Key Responsibilities
- Develop, implement, and manage comprehensive digital media strategies across various platforms (search, social, display, email) to meet client objectives.
- Conduct thorough market research, competitive analysis, and audience segmentation to inform strategic recommendations.
- Manage digital media budgets, ensuring optimal allocation and performance across campaigns.
- Monitor, analyze, and report on campaign performance, providing actionable insights and optimization recommendations.
- Collaborate closely with internal teams (account, creative, analytics) to ensure integrated and cohesive campaign execution.
- Stay abreast of the latest digital marketing trends, technologies, and best practices, proactively identifying new opportunities.
- Present strategies, performance reports, and insights to clients in a clear and compelling manner.
- Oversee A/B testing initiatives and other optimization efforts to maximize ROI.
- Ensure all digital activities comply with relevant industry regulations and client brand guidelines.
Required Skills
- Minimum of 4 years of experience in digital media strategy or a related role.
- Proven expertise in SEO, SEM (Google Ads, Bing Ads), social media advertising (Facebook, LinkedIn, X, Instagram), and programmatic advertising.
- Strong analytical skills with proficiency in Google Analytics, Google Tag Manager, and other reporting tools.
- Excellent understanding of digital marketing KPIs and reporting metrics.
- Demonstrated ability to develop and execute data-driven digital strategies.
- Exceptional written and verbal communication skills, with experience presenting to clients.
- Proficiency with project management software and remote collaboration tools.
- Self-motivated, detail-oriented, and able to manage multiple projects simultaneously in a fast-paced environment.
Preferred Qualifications
- Bachelor's degree in Marketing, Advertising, Communications, or a related field.
- Experience in the health and wellness, pharmaceutical, or biotech industry.
- Certifications in Google Ads, Google Analytics, or other relevant digital marketing platforms.
- Experience with marketing automation platforms (e.g., HubSpot, Marketo).
- Familiarity with A/B testing tools and conversion rate optimization (CRO) techniques.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance.
- 401(k) plan with company match.
- Generous paid time off and holidays.
- Employee stock ownership plan (ESOP).
- Opportunities for professional development and continuous learning.
- Flexible remote work environment.
- Collaborative and supportive company culture.
- Access to the latest industry tools and technologies.
How to Apply
If you are a driven Digital Media Strategist looking to make a significant impact within a growing, innovative company, we encourage you to apply! Please click on the application link below to submit your resume and cover letter, detailing your experience and why you are the ideal candidate for this remote role at Fingerpaint Group.