About Company
Digicel Jamaica is a leading telecommunications and digital services provider across the Caribbean and Central America. With a steadfast commitment to connecting communities and driving digital transformation, Digicel offers a comprehensive suite of cutting-edge products and services, including mobile, internet, entertainment, and innovative business solutions. We pride ourselves on being a dynamic and forward-thinking company focused on delivering superior technology and exceptional customer experiences. Our mission extends beyond connectivity; we aim to be the true digital lifestyle partner for our customers, fostering innovation, creating opportunities, and contributing significantly to the socio-economic development of the regions we serve. Joining Digicel means becoming an integral part of a vibrant, diverse, and passionate team dedicated to excellence, continuous growth, and making a tangible impact in the rapidly evolving digital world. We empower our employees to innovate, lead, and grow alongside us.
Job Description
Are you an ambitious and results-driven SEO Specialist with a passion for unlocking digital potential and a proven track record of elevating online presence? Digicel Jamaica is actively seeking a talented and experienced SEO Specialist to become a key member of our vibrant marketing team, based at our Portmore, Saint Catherine location. In this crucial full-time role, you will be at the forefront of enhancing our online visibility, significantly improving search engine rankings, and meticulously optimizing our digital content strategy across Digicel’s diverse portfolio of online platforms. Your expertise will be vital in ensuring that our brand maintains a dominant and authoritative presence across all major search engines, driving organic growth and connecting us with a wider audience through relevant and high-quality digital experiences.
This position demands a keen analytical mind, a deep and current understanding of all facets of SEO best practices – from technical foundations and core web vitals to creative content execution and advanced link building. You must possess a proactive, forward-thinking approach to anticipate and adapt swiftly to ever-evolving search engine algorithm changes and market trends. You will take ownership of conducting comprehensive keyword research to identify high-potential opportunities, executing detailed technical SEO audits to maintain site health and optimal performance, and implementing sophisticated on-page and off-page optimization strategies that build authority and relevance for our digital assets. Furthermore, you will be responsible for continuous performance analysis using advanced analytics tools, ensuring our digital assets are not only highly discoverable but also compelling, engaging, and convert effectively for our extensive customer base. The ideal candidate will bring a proven track record of successfully executing impactful SEO campaigns, developing compelling and data-driven content strategies that deeply resonate with our target audience, and consistently delivering measurable, positive results that contribute directly to business growth. You will foster close collaboration with our skilled content creators, innovative web developers, and experienced marketing managers to seamlessly integrate SEO strategies that are perfectly aligned with Digicel Jamaica’s overarching business objectives and brand vision. If you possess an unwavering passion for the dynamic digital landscape, demonstrate exceptional problem-solving capabilities, and are eager to contribute your expertise to a leading telecommunications brand that is shaping the future of connectivity in Jamaica, we enthusiastically encourage you to apply. This is an unparalleled opportunity to strategically shape the digital future of Digicel Jamaica, leaving a significant and lasting impact on our online footprint, customer engagement, and overall market leadership. Join us in our mission to connect, empower, and transform lives through digital innovation.
Key Responsibilities
- Develop and implement comprehensive SEO strategies to improve search engine rankings, drive organic traffic, and enhance online visibility for Digicel Jamaica's digital properties.
- Conduct in-depth keyword research to identify high-value opportunities and inform content creation and optimization efforts across all platforms.
- Perform regular technical SEO audits (e.g., crawlability, site speed, mobile-friendliness, structured data, canonicalization) and work closely with web developers to implement necessary improvements and fixes.
- Manage and execute on-page SEO activities, including optimizing meta descriptions, title tags, header tags, image alt text, internal linking structures, and content readability.
- Develop and implement effective off-page SEO strategies, including link building, local SEO optimization, and online reputation management.
- Analyze SEO performance using industry-standard tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, and provide actionable insights and recommendations for continuous improvement.
- Monitor competitor SEO strategies, industry trends, and algorithm updates to identify new opportunities and proactively address potential challenges.
- Collaborate with content creators to ensure all digital content is SEO-friendly, relevant, high-quality, and aligned with identified keyword strategies.
- Provide regular, detailed reports on SEO performance, including key metrics such as traffic, rankings, conversions, and return on investment (ROI).
- Stay updated with the latest SEO trends, algorithm changes, and best practices to ensure continuous optimization and competitive advantage.
- Support the broader digital marketing team with expert SEO guidance, training, and strategic input.
Required Skills
- Minimum of 3 years of proven, hands-on experience in SEO, specifically in web ranking, technical SEO, and content optimization.
- Strong understanding of search engine algorithms, ranking factors, and their impact on organic visibility.
- Proficiency with essential SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, and Screaming Frog.
- In-depth knowledge of comprehensive keyword research and competitive analysis techniques.
- Demonstrable experience with on-page, off-page, and technical SEO best practices and their practical application.
- Familiarity with various content management systems (CMS) like WordPress, and their SEO implications.
- Excellent analytical skills with the ability to interpret complex data, identify trends, and translate findings into actionable insights.
- Strong verbal and written communication skills, with the ability to articulate complex SEO concepts clearly.
- Ability to work both independently and collaboratively within a dynamic, fast-paced team environment.
- Excellent problem-solving skills and attention to detail.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Computer Science, Information Technology, or a related field.
- Experience within the telecommunications or digital services industry.
- Certifications in Google Analytics, Google Ads, or other relevant SEO/digital marketing platforms.
- Basic knowledge of HTML, CSS, and JavaScript as they relate to SEO and website performance.
- Proven experience with local SEO strategies and optimization for Google My Business listings.
- Understanding of user experience (UX) and conversion rate optimization (CRO) principles.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance coverage.
- Generous paid time off, including vacation and public holidays.
- Company-contributed retirement savings plan.
- Extensive opportunities for professional development, training, and career advancement.
- Exclusive employee discounts on Digicel products and services.
- A dynamic, innovative, and supportive work environment.
- Access to a range of employee wellness programs.
How to Apply
Interested candidates are encouraged to click on the application link below to submit their comprehensive resume and a compelling cover letter, showcasing their expertise in SEO, web ranking, and content strategy. Please ensure your application highlights how your skills and experience align precisely with the requirements of this pivotal role.