About Company
The Lab Jamaica is a dynamic and innovative creative agency based in Kingston, dedicated to crafting impactful and memorable brand experiences for clients across various industries. We believe in pushing boundaries, challenging the status quo, and delivering exceptional results through strategic thinking, cutting-edge design, and compelling storytelling. Our team thrives on collaboration, creativity, and a shared passion for bringing ideas to life. We work with a diverse portfolio of local and international brands, helping them connect with their audiences in meaningful ways and achieve their business objectives. At The Lab Jamaica, every project is an opportunity to innovate, inspire, and make a real difference, fostering a culture where ideas flourish and talent is celebrated.
Job Description
Are you a wordsmith with a knack for persuasion? Do you dream in headlines and craft compelling narratives that resonate? The Lab Jamaica is searching for a highly creative and experienced Copywriter to join our vibrant team. As a Copywriter, you will be instrumental in developing engaging and persuasive content across a multitude of platforms, including advertising campaigns, digital marketing materials, social media, website copy, and video scripts. You’ll work closely with our strategists, designers, and account managers to translate client objectives into captivating copy that not only captures attention but also drives action. This role demands a unique blend of creative flair, strategic thinking, and meticulous attention to detail. You’ll be responsible for maintaining brand voice, adhering to style guidelines, and consistently delivering high-quality, error-free content that meets project deadlines. If you are passionate about the power of words to shape perceptions and inspire engagement, and you thrive in a fast-paced, collaborative agency environment, we want to hear from you. This is an exciting opportunity to contribute to award-winning campaigns and elevate brands in the Jamaican and wider Caribbean market.
Key Responsibilities
- Develop and execute compelling, clear, and concise copy for a wide range of marketing and advertising materials, including print ads, digital banners, social media posts, email campaigns, website content, brochures, and video scripts.
- Collaborate with creative teams (art directors, designers), account managers, and strategists to understand project requirements, client briefs, and brand guidelines.
- Translate complex ideas and marketing objectives into user-friendly, engaging, and persuasive language.
- Conduct thorough research to understand target audiences, industry trends, and competitor activities to inform content strategy.
- Ensure all copy aligns with brand voice, tone, and style, while maintaining grammatical accuracy and consistency.
- Participate in brainstorming sessions and contribute innovative ideas for campaigns and content initiatives.
- Present copy concepts and rationale to internal teams and clients, articulating the strategic thinking behind creative choices.
- Revise, edit, and proofread copy based on feedback, ensuring final deliverables are flawless and meet client expectations.
- Stay updated with the latest copywriting best practices, advertising trends, and digital marketing techniques to continuously improve content quality and effectiveness.
Required Skills
- Proven experience (minimum 3 years) as a Copywriter in an advertising agency or similar creative environment.
- Exceptional writing, editing, and proofreading skills with a strong command of English grammar and style.
- Demonstrated ability to write clear, compelling, and concise copy for various platforms and target audiences.
- Strong conceptual thinking and ability to develop creative ideas from scratch that align with strategic objectives.
- Proficiency in adapting writing style and tone to suit different brand voices and marketing objectives.
- Excellent communication and presentation skills, with the ability to articulate creative concepts effectively to both internal teams and clients.
- Ability to manage multiple projects simultaneously, prioritize tasks efficiently, and consistently meet tight deadlines.
- A strong online portfolio showcasing diverse copywriting work across different mediums and industries.
- Familiarity with SEO best practices and content optimization for digital platforms.
Preferred Qualifications
- Bachelor’s degree in Marketing, Communications, English, Journalism, or a related creative field.
- Experience with content management systems (CMS) and project management tools (e.g., Asana, Trello).
- Understanding of digital marketing principles, advertising platforms (e.g., Google Ads, social media ads), and analytics.
- Experience working with Jamaican or Caribbean brands and a keen understanding of local cultural nuances.
- Ability to conduct basic keyword research and competitive content analysis to inform creative direction.
Perks & Benefits
- Competitive salary and performance-based incentives.
- Comprehensive health and wellness benefits package.
- Opportunities for professional development, workshops, and continuous learning.
- A vibrant, collaborative, and supportive work environment that encourages creativity and innovation.
- Exposure to a diverse portfolio of exciting local and international clients.
- Regular team-building activities, social events, and a positive company culture.
- Contribution to award-winning campaigns and projects that make a tangible impact.
How to Apply
If you’re a talented Copywriter ready to make an impact with your words and contribute to a leading creative agency, we invite you to apply! Please click on the application link below to submit your resume, a compelling cover letter highlighting your experience and why you’re a great fit for The Lab Jamaica, and a link to your online portfolio (or attach relevant writing samples showcasing your best work). We are looking for candidates who can demonstrate a strong passion for creative advertising and a proven track record of delivering engaging, results-driven content. Only shortlisted candidates who meet our criteria will be contacted for an interview.