About Company
Wild Fusion is a leading digital marketing agency with a strong footprint across Africa. We are at the forefront of digital innovation, helping businesses unlock their full online potential through data-driven strategies, cutting-edge technology, and creative execution. With a team of passionate experts, we specialize in areas such as search engine marketing, social media advertising, programmatic media buying, content marketing, and analytics. Our mission is to deliver measurable results and drive sustainable growth for our diverse portfolio of clients, ranging from dynamic startups to established multinational corporations. At Wild Fusion, we foster a culture of continuous learning, collaboration, and excellence, empowering our employees to thrive in a fast-paced and rewarding environment.
Job Description
We are seeking a highly motivated and detail-oriented Junior Marketing Associate to join our dynamic remote team, focusing specifically on campaign setup. This entry-level position is perfect for an enthusiastic individual eager to launch a career in digital marketing and gain hands-on experience in the technical aspects of campaign management. As a Junior Marketing Associate, you will play a crucial role in the initial stages of our digital advertising campaigns, ensuring they are meticulously configured across various platforms. You will be responsible for translating marketing strategies into actionable campaign structures, setting up ad groups, managing keyword lists, and ensuring all tracking parameters are correctly implemented. This role demands a keen eye for detail, a methodical approach, and a strong willingness to learn the intricacies of platforms like Google Ads, Facebook Ads Manager, and other programmatic tools. You will work closely with our Senior Marketing Specialists and Campaign Managers, contributing directly to the success of client campaigns and gaining invaluable insights into the broader digital marketing landscape. If you thrive in a collaborative remote environment and are passionate about precision and digital advertising, we encourage you to apply.
Key Responsibilities
- Assist in the setup and configuration of digital advertising campaigns across platforms such as Google Ads, Facebook Ads Manager, and other ad networks.
- Perform keyword research and organize keyword lists into logical campaign structures and ad groups.
- Upload ad creatives, ad copy, and landing page URLs, ensuring all assets adhere to platform specifications and best practices.
- Implement and verify tracking pixels, conversion tags, and other measurement tools to ensure accurate data collection.
- Conduct thorough quality assurance checks on all campaign setups to identify and rectify any errors before launch.
- Monitor campaign performance post-launch, identifying potential setup issues and flagging them for senior team members.
- Maintain organized documentation of campaign settings, changes, and historical data.
- Collaborate with the broader marketing team to understand campaign objectives and translate them into effective campaign setups.
- Stay updated with the latest digital advertising platform features, tools, and best practices.
Required Skills
- Basic understanding of digital marketing concepts (e.g., SEM, SMM, display advertising).
- Exceptional attention to detail and strong organizational skills.
- Proficiency in Microsoft Excel or Google Sheets (data entry, basic formulas).
- Excellent written and verbal communication skills.
- Ability to work independently and collaboratively in a remote team environment.
- Strong analytical and problem-solving abilities.
- Demonstrated ability to learn new software and tools quickly.
Preferred Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Google Ads Search Certification or Facebook Blueprint Certification (or willingness to obtain within first 3 months).
- Familiarity with Google Analytics.
- Previous experience with any ad platform (e.g., managing a personal social media ad campaign).
- A portfolio or examples of personal projects showcasing attention to detail or analytical skills.
Perks & Benefits
- Fully remote work environment, offering flexibility and work-life balance.
- Opportunity to work with a leading digital marketing agency and diverse client portfolio.
- Comprehensive health benefits package.
- Generous paid time off and public holidays.
- Access to a rich library of online courses and professional development resources.
- Mentorship opportunities and career growth pathways within the company.
- Regular virtual team-building activities and collaborative project environments.
- Access to cutting-edge marketing technologies and tools.
How to Apply
To apply for this exciting Junior Marketing Associate – Campaign Setup (Remote) position, please click on the application link below. Ensure your resume highlights your relevant skills and experiences, and include a cover letter explaining why you are a great fit for Wild Fusion and this specific role. We look forward to reviewing your application!