About Company
Roots Digital Agency is a vibrant and innovative digital marketing agency based in Uyo, Nigeria. We are passionate about helping businesses thrive in the digital landscape by crafting compelling online experiences and data-driven strategies. From cutting-edge web development and engaging social media campaigns to robust SEO and impactful content marketing, we empower our clients to connect with their target audience and achieve measurable growth. Our team is a diverse group of creative thinkers, strategists, and technologists committed to excellence and pushing the boundaries of what’s possible in digital. Join us and be a part of a company that values creativity, collaboration, and continuous learning.
Job Description
Are you a wordsmith with a knack for SEO and a passion for crafting engaging online content? Roots Digital Agency is seeking a talented and experienced Blog Writer to join our dynamic content marketing team. In this pivotal role, you will be responsible for conceptualizing, writing, and optimizing high-quality blog posts and articles that not only capture reader attention but also rank well on search engines. We are looking for an individual who can seamlessly blend creativity with strategic thinking, transforming complex ideas into clear, concise, and compelling narratives.
As our Blog Writer, you will be instrumental in enhancing the online presence of our diverse client portfolio across various industries. This isn’t just about writing; it’s about understanding target audiences, conducting thorough keyword research, analyzing content performance, and staying abreast of the latest SEO trends and algorithm updates. You will work closely with our SEO specialists, digital marketers, and graphic designers to ensure content aligns with overarching marketing strategies and brand guidelines. Your ability to adapt your writing style and tone to suit different client voices will be crucial.
We expect you to be proactive in proposing new content ideas, demonstrating a deep understanding of content marketing funnels, and contributing to content calendars. The ideal candidate will have a strong portfolio showcasing their expertise in writing SEO-optimized articles, blog posts, and other forms of online content. You should be detail-oriented, self-motivated, and capable of managing multiple projects simultaneously while consistently meeting deadlines. If you are eager to make a significant impact through the power of words and help businesses grow their digital footprint, we encourage you to apply. This is an exciting opportunity to grow your skills within a supportive and forward-thinking agency environment.
Key Responsibilities
- Research, write, edit, and proofread engaging and informative blog posts, articles, and other online content for clients across various industries.
- Conduct thorough keyword research to identify high-ranking topics and optimize content for search engine visibility.
- Develop content outlines and collaborate with the content marketing team to align strategies and editorial calendars.
- Ensure all content adheres to SEO best practices, including meta descriptions, title tags, internal linking, and image alt text.
- Maintain a consistent brand voice, tone, and style guide for each client.
- Monitor content performance using analytics tools and suggest improvements for higher engagement and conversions.
- Stay updated with industry trends, search engine algorithm changes, and content marketing innovations.
- Collaborate with graphic designers to incorporate visuals that enhance content effectiveness.
- Manage multiple writing projects simultaneously, ensuring timely delivery and quality.
- Contribute to content strategy meetings and brainstorm new content ideas.
- Fact-check and ensure the accuracy of all published content.
Required Skills
- Proven experience as a Blog Writer, Content Writer, or similar role with a strong portfolio.
- Excellent written and verbal communication skills in English.
- In-depth understanding of SEO principles and keyword research techniques.
- Proficiency with Content Management Systems (CMS) like WordPress.
- Ability to research complex topics and translate them into clear, engaging content.
- Strong editing and proofreading abilities with meticulous attention to detail.
- Familiarity with various writing styles and ability to adapt to different brand voices.
- Time management and organizational skills to meet tight deadlines.
Preferred Qualifications
- Bachelor's degree in Marketing, Journalism, Communications, English, or a related field.
- Experience with SEO tools such as SEMrush, Ahrefs, Google Analytics, or similar.
- Knowledge of content marketing strategies and funnels.
- Experience writing for diverse industries (e.g., tech, finance, health, lifestyle).
- Certification in Content Marketing or SEO.
Perks & Benefits
- Competitive salary and performance bonuses.
- Opportunities for professional growth and development.
- Collaborative and creative work environment.
- Access to industry-leading tools and resources.
- Paid time off and holidays.
- Team-building activities and social events.
How to Apply
Interested candidates are invited to click on the application link below to submit their resume and a cover letter detailing their relevant experience and interest in this role. Please include a link to your online portfolio or attach writing samples.