About Company
The British Columbia Lottery Corporation (BCLC) is a Crown Corporation responsible for the conduct and management of all gambling in British Columbia. Established in 1985, BCLC operates with integrity and a commitment to social responsibility, generating revenue that funds provincial programs in healthcare, education, and community initiatives. Our vision is to be a leader in the global gaming industry, driven by innovation, a player-first approach, and a dedication to responsible gambling. At BCLC, we foster an inclusive and dynamic work environment where employees are encouraged to bring their authentic selves to work, contribute to meaningful projects, and grow their careers. We are proud of our contributions to the province and believe in empowering our teams to make a real difference, whether in Kamloops or working remotely from within BC.
Job Description
Are you a data-driven storyteller with a passion for uncovering compelling marketing insights? BCLC is seeking a talented and proactive Marketing Insights Analyst to join our team, working remotely from Sahali, Kamloops, or anywhere within British Columbia. In this critical role, you will be instrumental in transforming complex marketing data into actionable strategies that enhance player engagement, optimize campaign performance, and inform business decisions across our diverse portfolio of lottery, casino, and online gaming products. You will be at the forefront of understanding market trends, consumer behaviour, and campaign effectiveness, providing the intelligence needed to maintain BCLC’s position as an industry leader. This is an exciting opportunity for someone who thrives in a collaborative, fast-paced environment and is eager to leverage their analytical prowess to contribute directly to our mission of generating revenue for the good of B.C. residents. While the team is based out of our Kamloops headquarters, this role offers the flexibility to work from your home office, connecting with colleagues through virtual tools and occasional on-site meetings if required. You’ll analyze data from various sources, including digital analytics, customer databases, market research, and campaign performance metrics, to develop comprehensive reports and strategic recommendations.
Key Responsibilities
- Collect, clean, and analyze large datasets from various marketing channels (digital, social, traditional) and customer databases.
- Develop and maintain robust reporting dashboards to track key marketing KPIs and provide regular performance updates to stakeholders.
- Conduct in-depth ad-hoc analysis to identify trends, opportunities, and areas for improvement in marketing campaigns and strategies.
- Translate complex data findings into clear, concise, and actionable insights and recommendations for marketing and product teams.
- Perform market research and competitive analysis to understand industry trends, player behaviour, and market dynamics.
- Collaborate with marketing managers, data scientists, and business intelligence teams to ensure alignment of insights with strategic objectives.
- Assist in the development and execution of A/B tests and other experimental designs to optimize marketing initiatives.
- Present findings and recommendations to various levels of management, clearly articulating the impact on business outcomes.
- Continuously evaluate and improve analytical methodologies and tools to enhance efficiency and accuracy.
Required Skills
- Bachelor's degree in Marketing, Business, Statistics, Economics, or a related quantitative field.
- 3+ years of experience in a marketing analytics, business intelligence, or insights role.
- Proficiency in SQL for data extraction and manipulation.
- Strong experience with data visualization tools (e.g., Tableau, Power BI, Google Data Studio).
- Demonstrated ability to analyze complex data sets and extract actionable insights.
- Excellent communication and presentation skills, with the ability to explain technical concepts to non-technical audiences.
- Advanced proficiency in Microsoft Excel (pivot tables, VLOOKUPs, advanced formulas).
- Familiarity with digital marketing platforms and analytics tools (e.g., Google Analytics, Adobe Analytics, social media analytics).
- Proven ability to work independently and collaboratively in a remote team environment.
Preferred Qualifications
- Master's degree in a relevant field.
- Experience with statistical analysis software (e.g., R, Python) for advanced analytics.
- Knowledge of the gaming or entertainment industry.
- Experience with customer segmentation and lifetime value analysis.
- Familiarity with project management methodologies.
Perks & Benefits
- Competitive salary and comprehensive benefits package.
- Flexible remote work options within British Columbia.
- Generous vacation and paid time off.
- Defined contribution pension plan.
- Professional development and training opportunities.
- Employee assistance program and wellness initiatives.
- Opportunities to contribute to community betterment through BCLC's social responsibility initiatives.
- Supportive and inclusive company culture.
How to Apply
Interested candidates are encouraged to apply online by clicking the application link below. Please ensure your resume and cover letter clearly outline your relevant experience and how you meet the qualifications for this role. We thank all applicants for their interest, however, only those selected for an interview will be contacted. BCLC is committed to fostering an inclusive and accessible environment where everyone feels valued and respected. We encourage applications from all qualified individuals.