About Company
Hallam is an award-winning digital marketing agency based in Nottingham, UK, with a global reach. For over 20 years, we’ve been at the forefront of digital innovation, helping ambitious businesses grow by delivering impactful strategies across SEO, PPC, Social Media, Content Marketing, and Digital PR. Our mission is to make a measurable difference for our clients, creating brilliant digital experiences that drive real results. We pride ourselves on a culture of collaboration, continuous learning, and creativity, fostering an environment where our team members can thrive and make a significant impact. We believe in transparency, integrity, and a data-driven approach, ensuring our clients receive the best possible service and our employees are empowered to achieve their full potential. Join a team that values innovation, expertise, and a passion for digital excellence.
Job Description
Are you a highly analytical and creative individual with a passion for driving performance through paid advertising? Hallam is seeking an experienced Ad Manager to join our dynamic team, focusing on Social Media and PPC campaigns. In this pivotal role, you will be responsible for strategizing, executing, and optimising paid advertising campaigns across various platforms, including Google Ads, Microsoft Ads, Facebook, Instagram, LinkedIn, and more. You’ll work with a diverse portfolio of clients, from rapidly growing startups to established enterprises, helping them achieve their marketing objectives through robust, data-led advertising strategies. This isn’t just about managing budgets; it’s about crafting compelling ad copy, selecting precise audience segments, conducting rigorous A/B testing, and providing insightful performance reports. You’ll be a key player in ensuring our clients’ digital spend delivers maximum ROI, staying abreast of the latest industry trends and platform updates to maintain a competitive edge. If you’re looking for a role where your expertise directly contributes to client success and you can continuously develop your skills within a supportive and innovative agency environment, then we want to hear from you. This hybrid role offers the flexibility of working from our vibrant Nottingham office and remotely, providing a fantastic balance between collaboration and personal work-life integration. Bring your expertise to Hallam and help us define the future of digital advertising for our diverse client base.
Key Responsibilities
- Develop, implement, and manage comprehensive paid advertising strategies across Google Ads, Microsoft Ads, and major social media platforms (Facebook, Instagram, LinkedIn, X, TikTok).
- Conduct thorough keyword research, audience targeting, and competitive analysis to inform campaign strategy and maximise performance.
- Manage campaign budgets effectively, ensuring optimal allocation and return on investment (ROI) for clients.
- Create compelling ad copy and visuals, performing A/B tests to continuously improve campaign effectiveness and engagement.
- Monitor, analyse, and report on campaign performance using analytics tools (e.g., Google Analytics, platform-specific dashboards), providing actionable insights and recommendations.
- Stay up-to-date with industry trends, platform changes, and emerging technologies in paid search and social media advertising.
- Collaborate with client services, content, and SEO teams to ensure integrated digital marketing strategies.
- Provide expert consultation and present campaign performance and strategy to clients regularly.
Required Skills
- Minimum of 4 years of hands-on experience managing PPC and paid social media campaigns.
- Proven expertise in Google Ads (Search, Display, Shopping, Video) and major social media advertising platforms (Facebook/Instagram Ads Manager, LinkedIn Ads).
- Strong analytical skills with the ability to interpret data, draw conclusions, and make data-driven decisions.
- Proficiency in Google Analytics 4 (GA4) for tracking, reporting, and analysis.
- Excellent communication and presentation skills, capable of explaining complex strategies clearly to clients and team members.
- Demonstrable experience with A/B testing methodologies and conversion rate optimisation (CRO) principles.
- Familiarity with bid management strategies and tools.
Preferred Qualifications
- Google Ads certifications (Search, Display, Shopping, Video).
- Meta Blueprint certifications.
- Experience with other ad platforms such as Microsoft Ads, Pinterest Ads, or TikTok Ads.
- Agency experience managing multiple client accounts simultaneously.
- A Bachelor's degree in Marketing, Business, or a related field.
Perks & Benefits
- Flexible hybrid working model.
- Generous holiday allowance with Christmas shutdown.
- Comprehensive health and wellbeing support.
- Personalised professional development and training budget.
- Regular social events and team building activities.
- Cycle to Work scheme.
- Company pension scheme.
- Access to industry-leading tools and technologies.
How to Apply
Ready to elevate your career with a leading digital agency? If you have the skills and passion to excel in this role, we encourage you to apply directly through our careers portal. Please click on the application link below to submit your CV and a cover letter outlining your experience and why you’d be a great fit for Hallam. We look forward to reviewing your application!