About Company
Boots UK is the country’s leading health and beauty retailer, with over 2,200 stores ranging from local community pharmacies to large destination health and beauty stores. We’re committed to helping our customers look and feel good, and providing exceptional healthcare services. With a heritage spanning over 170 years, Boots is a trusted name on the high street and increasingly in the digital space. Our purpose is to champion everyone’s right to feel good, and our diverse teams across retail, pharmacy, digital, and corporate functions work tirelessly to deliver on this promise. Joining Boots means becoming part of a team that makes a real difference to people’s lives every day, in a company that values innovation, community, and personal growth. We offer a dynamic, inclusive, and rewarding environment where your contributions are recognised and celebrated.
Job Description
Are you a visionary content strategist with a passion for shaping compelling narratives and an innate understanding of editorial planning? Boots UK is seeking a talented and experienced Content Strategist to join our dynamic marketing team in Beeston, Nottingham. In this pivotal role, you will be responsible for defining and evolving our content strategy across various platforms, with a particular focus on editorial planning, ensuring our content resonates with diverse audiences and drives measurable engagement. You will be instrumental in translating brand objectives into a cohesive, impactful content calendar, guiding content creation from concept to execution. This role requires a strategic thinker who can combine creativity with data-driven insights to develop content that not only informs and entertains but also inspires action and builds brand loyalty. You will collaborate closely with marketing, digital, product, and creative teams to ensure a consistent brand voice and messaging across all touchpoints, from our extensive digital presence to in-store communications. If you thrive in a fast-paced environment, are adept at identifying content opportunities, and possess a meticulous approach to planning and governance, we invite you to help shape the future of health and beauty content at Boots.
Key Responsibilities
- Develop and maintain a comprehensive content strategy aligned with business objectives, brand guidelines, and audience needs.
- Lead editorial planning, including content themes, calendars, formats, and distribution channels across owned, earned, and paid media.
- Conduct thorough audience research, competitive analysis, and content audits to identify gaps and opportunities.
- Collaborate with SEO specialists to ensure content is optimised for search engines and discoverability.
- Work closely with creative teams (writers, designers, videographers) to brief and oversee content creation, ensuring brand consistency and quality.
- Establish key performance indicators (KPIs) for content, monitor performance, and provide data-driven recommendations for optimisation.
- Manage content governance, ensuring accuracy, compliance, and adherence to editorial standards.
- Identify emerging content trends, technologies, and best practices to keep Boots at the forefront of digital content innovation.
- Champion a customer-centric approach to content, ensuring all output provides value and solves customer needs.
- Present content strategies and performance insights to stakeholders across various levels of the organisation.
Required Skills
- Proven experience in content strategy and editorial planning within a large organisation or agency.
- Exceptional understanding of content marketing principles, SEO best practices, and digital analytics.
- Strong project management skills with the ability to manage multiple content initiatives simultaneously.
- Excellent written and verbal communication skills, with a keen eye for detail and brand voice.
- Proficiency with content management systems (CMS) and analytical tools (e.g., Google Analytics, SEMrush).
- Demonstrable ability to translate complex business objectives into clear, actionable content strategies.
- Experience in audience segmentation and developing content tailored to different customer journeys.
- A portfolio showcasing successful content strategies and editorial planning initiatives.
Preferred Qualifications
- Bachelor's or Master's degree in Marketing, Communications, Journalism, English, or a related field.
- Experience within the retail, health, beauty, or pharmacy sectors.
- Familiarity with A/B testing methodologies for content optimisation.
- Experience with social media strategy and community management.
- Knowledge of accessibility standards for digital content.
Perks & Benefits
- Competitive annual salary and discretionary bonus scheme.
- Generous staff discount on Boots products and services.
- Company pension scheme with employer contributions.
- Enhanced annual leave allowance, with the option to buy additional days.
- Access to a comprehensive well-being programme and employee assistance programme.
- Life assurance and income protection.
- Opportunities for professional development and career growth within a leading retailer.
- Flexible working options (hybrid model) to support work-life balance.
- On-site facilities including cafes, fitness centres, and parking at our Nottingham campus.
How to Apply
If you are ready to make a significant impact as a Content Strategist – Editorial Planning at Boots UK, we encourage you to apply today! Please click on the application link below to visit our careers site, where you can submit your CV and a cover letter outlining your relevant experience and why you are the ideal candidate for this role. We look forward to reviewing your application.