About Company
The Flint RiverQuarium, nestled on the banks of the Flint River in downtown Albany, Georgia, is a unique environmental education center and a key attraction in Southwest Georgia. Dedicated to showcasing the incredible biodiversity and ecological significance of the Flint River watershed, we offer an immersive experience that educates visitors of all ages about the region’s natural history and the importance of conservation. Our exhibits feature native aquatic species, a spectacular 175,000-gallon Blue Hole spring, and interactive displays that foster a deeper connection to the natural world. As a non-profit organization, our mission extends beyond entertainment; we are passionate about inspiring stewardship and promoting sustainable practices. We are a vibrant team committed to our mission, continuously seeking innovative ways to engage our community and protect our precious natural resources. Joining the Flint RiverQuarium means becoming part of a dedicated family that values teamwork, creativity, and a shared passion for education and conservation.
Job Description
The Flint RiverQuarium is seeking a dynamic and highly organized Marketing Coordinator to join our passionate team, focusing specifically on Brand Campaign initiatives. This pivotal role will be instrumental in enhancing our brand presence, driving visitor engagement, and supporting our mission through compelling storytelling and strategic outreach. As a Marketing Coordinator – Brand Campaign, you will be at the heart of our efforts to connect with our community and beyond, assisting in the planning, execution, and analysis of integrated marketing campaigns across various channels. You will collaborate closely with our marketing manager, education team, and exhibit staff to develop creative content that resonates with our diverse audiences, promoting our exhibits, special events, educational programs, and conservation efforts. This position offers an exciting opportunity for a proactive individual with a keen eye for detail and a passion for environmental education to make a tangible impact. You will help craft messages that not only inform but also inspire, ensuring consistency in our brand voice and visual identity across all platforms. From digital campaigns to on-site promotions, your work will directly contribute to attracting more visitors and fostering a stronger appreciation for the Flint River ecosystem. We are looking for someone who is not just a coordinator but a creative thinker and a strong communicator, ready to bring fresh ideas and meticulous execution to our marketing strategies. This is an ideal role for someone eager to grow their marketing career in a meaningful and impactful non-profit setting.
Key Responsibilities
- Assist in the development, implementation, and monitoring of comprehensive marketing campaigns, specifically focusing on brand awareness and engagement.
- Coordinate content creation for various marketing channels, including social media, email newsletters, website, and print materials, ensuring brand consistency.
- Support the planning and execution of promotional events and community outreach initiatives.
- Conduct market research and analyze campaign performance data to identify trends and opportunities for improvement.
- Manage and organize marketing assets, including photos, videos, and graphic design elements.
- Collaborate with internal teams (education, exhibits, guest services) to gather information and ensure alignment of marketing efforts with organizational goals.
- Assist in maintaining and updating the organization's website content and social media profiles.
Required Skills
- Proven experience in marketing coordination or a similar role.
- Strong understanding of brand marketing principles and campaign management.
- Excellent written and verbal communication skills.
- Proficiency in marketing software (e.g., email marketing platforms, social media management tools).
- Ability to analyze data and derive actionable insights.
- Exceptional organizational skills and attention to detail.
- Creativity and a proactive approach to problem-solving.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
- Experience with graphic design software (e.g., Adobe Creative Suite).
- Familiarity with CRM systems and content management systems (CMS).
- Previous experience in the non-profit, education, or tourism sector.
- Knowledge of SEO and SEM best practices.
Perks & Benefits
- Competitive salary and benefits package.
- Paid time off and holidays.
- Professional development and training opportunities.
- Complimentary admission for employees and their families.
- A dynamic and supportive work environment.
- Opportunity to contribute to a meaningful mission of conservation and education.
How to Apply
Interested candidates are encouraged to apply by clicking the link provided below. Please ensure your resume and cover letter highlight your relevant experience in brand campaign coordination and your passion for our mission.