About Company
The Heritage Bank is a community-focused financial institution dedicated to serving the diverse needs of individuals, families, and businesses across Georgia. With a strong commitment to fostering local economic growth and community well-being, we pride ourselves on building lasting relationships through personalized service and innovative banking solutions. For generations, The Heritage Bank has been more than just a bank; we are a trusted partner, neighbor, and advocate for the communities we serve. Our Hinesville branch is a cornerstone of this philosophy, actively participating in local events, supporting charitable initiatives, and providing accessible financial guidance to residents. Join a team where your work directly impacts the vitality and prosperity of your community.
Job Description
Are you a dynamic, outgoing, and results-driven individual passionate about connecting with people and making a tangible impact? The Heritage Bank is seeking a highly motivated Marketing Officer – Field Promotion to join our dedicated team in Hinesville, Georgia. This pivotal role is perfect for someone who thrives outside the traditional office setting, eager to be the face of our bank within the local community. As a Field Promotion Officer, you will be instrumental in expanding our brand presence, driving customer engagement, and fostering strong community relationships through direct outreach, event participation, and grassroots marketing initiatives. You will identify and cultivate opportunities to promote our comprehensive range of banking products and services, from personal checking and savings to business loans and digital solutions, ensuring they resonate with the unique needs of Hinesville’s residents and businesses. This is more than just a marketing role; it’s an opportunity to embed The Heritage Bank deeper into the fabric of the community, building trust and demonstrating our unwavering commitment to local success. If you’re ready to hit the ground running, engage with diverse audiences, and contribute directly to the growth of a respected local institution, we encourage you to apply. Your creativity, enthusiasm, and ability to forge genuine connections will be key to your success and ours.
Key Responsibilities
- Develop and execute targeted field marketing strategies to increase brand awareness and customer acquisition within Hinesville and surrounding areas.
- Represent The Heritage Bank at local community events, trade shows, school functions, and business gatherings, actively engaging with potential and existing customers.
- Identify opportunities for community partnerships and sponsorships that align with the bank's values and marketing objectives.
- Conduct direct outreach to local businesses and organizations to promote banking solutions and foster new relationships.
- Organize and coordinate promotional events, workshops, and informational sessions to showcase our products and services.
- Gather market intelligence and customer feedback to inform future marketing campaigns and product development.
- Collaborate with the internal marketing and branch teams to ensure consistent brand messaging and integrated campaign execution.
- Track and report on field promotion activities, leads generated, and overall effectiveness of outreach efforts.
- Maintain an up-to-date understanding of The Heritage Bank’s product offerings, services, and competitive landscape.
- Distribute marketing materials and promotional items effectively to maximize reach and impact.
Required Skills
- Proven ability to engage and build rapport with diverse audiences.
- Excellent verbal and written communication skills.
- Strong interpersonal and networking abilities.
- Demonstrated experience in event planning and coordination.
- Self-motivated, proactive, and capable of working independently with minimal supervision.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
- Valid driver's license and reliable transportation.
- Ability to work flexible hours, including some evenings and weekends, as required by events.
- Understanding of local market dynamics and community needs in Hinesville, GA.
Preferred Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 2+ years of experience in field marketing, community relations, or direct sales, preferably within the financial services industry.
- Existing network within the Hinesville community.
- Familiarity with CRM software and marketing analytics tools.
- Bilingual proficiency (English/Spanish) is a plus.
Perks & Benefits
- Competitive salary commensurate with experience.
- Comprehensive health, dental, and vision insurance.
- 401(k) retirement plan with company match.
- Paid time off (vacation, sick leave, holidays).
- Opportunities for professional development and career advancement.
- Employee assistance program.
- A supportive and collaborative work environment.
- The chance to make a significant impact within your local community.
How to Apply
To apply for this exciting opportunity, please click on the application link below and submit your resume and cover letter. We look forward to reviewing your qualifications!