About Company
Taco Mac is more than just a restaurant; it’s a destination for good times, great food, and an unparalleled beer selection. Since 1979, we’ve been serving up our famous Buffalo wings, burgers, and an ever-rotating lineup of craft beers from around the globe. With a commitment to quality ingredients, a welcoming atmosphere, and genuine hospitality, Taco Mac has grown to become a beloved brand with locations across the Southeast. We pride ourselves on fostering a fun, energetic work environment where team members can thrive and contribute to creating memorable experiences for our guests, both in-store and online.
Job Description
Are you a data-driven digital marketer with a passion for connecting brands with their audience in a meaningful way? Taco Mac, a beloved institution known for its legendary wings, extensive craft beer selection, and vibrant atmosphere, is seeking an innovative and results-oriented Digital Marketing Specialist to join our team in Johns Creek, Georgia. In this pivotal role, you will be instrumental in shaping and executing our online strategy, driving brand awareness, engagement, and ultimately, foot traffic and online orders for our local establishments.
At Taco Mac, we believe in creating memorable experiences, and that extends to our digital presence. As our Digital Marketing Specialist, you will be at the forefront of our efforts to engage with our loyal guests and attract new ones through compelling online campaigns. Your strategic insights will guide our efforts across various digital channels, ensuring our message is consistent, impactful, and reaches the right audience at the right time. You’ll manage our social media channels, crafting engaging posts, monitoring conversations, and fostering a vibrant online community that reflects the unique spirit of Taco Mac. A key part of your role will involve optimizing our local search presence (SEO and SEM) to ensure Taco Mac is easily discoverable by customers searching for dining experiences in Johns Creek and the surrounding areas, driving both online visibility and walk-in traffic.
You will also be responsible for developing and implementing engaging content strategies, including blog posts, website updates, and multimedia assets, that highlight our menu, promotions, and unique brand culture. Executing targeted email marketing initiatives to nurture customer relationships, announce new menu items, and promote special offers will also fall under your purview. Beyond execution, a critical aspect of this role is analysis. You’ll continuously monitor campaign performance, utilize advanced analytics tools to track key performance indicators (KPIs), generate comprehensive reports, and provide actionable insights to inform future strategies. This iterative approach will ensure we are always optimizing our digital spend and maximizing return on investment (ROI).
This is an exciting opportunity for a creative and analytical individual to make a significant impact on a well-established brand with deep community roots. You’ll work closely with our local management teams and corporate marketing to ensure a cohesive and effective digital footprint that resonates with our target audience. If you thrive in a fast-paced environment, possess a keen eye for detail, and are eager to leverage the latest digital trends to drive tangible business results, we encourage you to apply and become a part of the Taco Mac family, helping us extend our hospitality from our tables to the digital realm.
Key Responsibilities
- Develop, implement, and manage social media strategies and content across various platforms (Facebook, Instagram, Twitter, etc.)
- Perform search engine optimization (SEO) tasks, including keyword research, content optimization, and local SEO strategies to improve organic search rankings.
- Manage and optimize paid search campaigns (SEM) on platforms like Google Ads to drive targeted traffic.
- Create engaging and relevant content for the company website, blog, email campaigns, and social media channels.
- Design and execute email marketing campaigns, including list segmentation, A/B testing, and performance analysis.
- Monitor, analyze, and report on the performance of digital marketing campaigns using tools like Google Analytics.
- Identify trends and insights, and optimize spend and performance based on the insights.
- Collaborate with internal teams (e.g., corporate marketing, operations) to create landing pages and optimize user experience.
- Stay up-to-date with the latest digital marketing trends, best practices, and technologies.
- Manage online reputation and review platforms to maintain a positive brand image.
- Support local store marketing initiatives with digital components.
Required Skills
- Proven working experience as a Digital Marketing Specialist or similar role (2+ years)
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
- Solid knowledge of website analytics tools (e.g., Google Analytics)
- Working knowledge of ad serving tools (e.g., Google Ad Manager)
- Experience in setting up and optimizing Google Ads campaigns
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Excellent communication and interpersonal skills
- Proficiency in content creation and management systems.
Preferred Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field
- Google Ads and/or Google Analytics certifications
- Experience with HubSpot, Mailchimp, or similar marketing automation platforms
- Prior experience in the hospitality or restaurant industry marketing
- Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite basics).
Perks & Benefits
- Competitive salary
- Comprehensive health, dental, and vision insurance
- Paid time off (vacation, sick leave, holidays)
- 401(k) retirement plan with company match
- Employee dining discounts at Taco Mac locations
- Opportunities for professional development and growth within a dynamic company
- A fun, team-oriented work environment.
How to Apply
If you are a driven Digital Marketing Specialist looking to make a significant impact with a beloved brand, we encourage you to apply today! Please click on the link below to submit your resume and cover letter. We look forward to reviewing your application.