About Company
MTN Nigeria is part of the MTN Group, a leading emerging market mobile operator. As a telecommunications giant, we are committed to enriching lives through seamless connectivity and innovative digital solutions. With millions of subscribers across Nigeria, MTN has pioneered advancements in mobile technology, financial services, and digital content. Our mission is to lead the delivery of a bold new digital world to our customers, leveraging cutting-edge technology and a deep understanding of local market needs. In Calabar, MTN plays a vital role in connecting communities and businesses, driving digital inclusion and economic growth. We foster a vibrant, inclusive, and challenging work environment where talent is nurtured, and innovation is rewarded. Join us and be a part of a team that is shaping Nigeria’s digital future.
Job Description
Are you a digital visionary with a passion for leveraging technology to connect people and drive business growth? MTN Nigeria is seeking a dynamic and results-oriented Digital Specialist to join our vibrant team in Federal Housing Estate, Calabar. This full-time role is crucial for enhancing our digital presence, driving customer engagement, and optimizing our digital marketing efforts within the region. As a Digital Specialist, you will be at the forefront of implementing innovative digital strategies, managing our online platforms, and analyzing data to uncover insights that inform our local market approach. You will work closely with cross-functional teams, including marketing, sales, and customer service, to ensure a cohesive and impactful digital footprint. This is an exciting opportunity for an individual who thrives in a fast-paced environment, possesses strong analytical skills, and is eager to contribute to MTN’s ongoing success in the digital space. If you are passionate about digital trends, customer experience, and making a tangible impact, we encourage you to apply and help us continue to lead the delivery of a bold new digital world.
Key Responsibilities
- Develop, implement, and manage MTN's digital marketing campaigns across various channels including social media, email, SEO/SEM, and display advertising in the Calabar region.
- Monitor, analyze, and report on the performance of digital marketing campaigns, utilizing insights to optimize future strategies and achieve key performance indicators (KPIs).
- Manage and update local digital content on MTN's web platforms and social media channels to ensure accuracy, relevance, and engagement.
- Conduct market research and competitor analysis to identify new digital opportunities and trends specific to the Calabar market.
- Collaborate with sales and marketing teams to align digital strategies with overall business objectives and local promotional activities.
- Engage with the local online community, managing feedback, inquiries, and fostering a positive brand image.
- Identify and onboard digital influencers or partners for local campaigns.
- Assist in the development and execution of digital literacy initiatives for local customers.
- Ensure all digital activities comply with brand guidelines and regulatory requirements.
Required Skills
- Proven experience in digital marketing and campaign management.
- Strong understanding of SEO, SEM, social media marketing, and email marketing best practices.
- Proficiency with digital analytics tools (e.g., Google Analytics, social media insights).
- Excellent content creation and copywriting skills.
- Strong analytical and problem-solving abilities.
- Ability to work independently and as part of a team.
- Exceptional communication and interpersonal skills.
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
Preferred Qualifications
- Master's degree in a relevant field.
- Professional certification in Digital Marketing (e.g., Google Ads, HubSpot).
- Experience in the telecommunications industry.
- Familiarity with the Calabar market and local consumer behaviour.
- Proficiency in graphic design tools (e.g., Canva, Adobe Creative Suite).
Perks & Benefits
- Competitive salary and performance bonuses.
- Comprehensive health and wellness programs.
- Opportunities for professional development and career advancement.
- Access to cutting-edge technology and innovative projects.
- A vibrant and inclusive work culture.
- Employee discounts on MTN products and services.
- Pension and insurance schemes.
How to Apply
To apply for this exciting opportunity, please click on the application link below. Search for ‘Digital Specialist’ roles in Nigeria and submit your application with a detailed CV and cover letter outlining your experience and why you are the ideal candidate for this role. We look forward to reviewing your application and potentially welcoming you to the MTN family.