About Company
Nestled in the vibrant heart of Historic Downtown Sanford, Wops Hops Brewing Company stands as a beacon for craft beer enthusiasts and community gatherers alike. We are Sanford’s original craft brewery, dedicated to brewing exceptional, small-batch beers that tell a story, reflect our passion, and celebrate local flavors. More than just a brewery, we are a cornerstone of the community, known for our inviting taproom, lively events, and commitment to fostering a unique local experience. Our mission extends beyond crafting great beer; we aim to create memorable moments, support local initiatives, and be a place where friends and family can connect. Joining Wops Hops means becoming part of a passionate, tight-knit team that values creativity, collaboration, and a genuine love for what we do. We believe in nurturing talent and providing an environment where your contributions directly impact our brand’s growth and community presence.
Job Description
Wops Hops Brewing Company is seeking a dynamic and creative Marketing Coordinator with a strong focus on Brand Promotion to join our passionate team in Historic Downtown Sanford, FL. This pivotal role is perfect for an individual who lives and breathes brand storytelling, possesses a keen eye for engaging content, and is eager to amplify the unique essence of our craft brewery across various platforms. You will be instrumental in developing and executing marketing initiatives that elevate our brand visibility, drive customer engagement, and ultimately increase taproom traffic and product sales. From conceptualizing compelling social media campaigns that highlight our latest brews and special events, to coordinating local partnerships and promotional activities that resonate with our community, your impact will be tangible and immediate.
This role requires a proactive approach to identifying new opportunities for brand exposure, a solid understanding of digital marketing trends, and the ability to translate our brand’s character into captivating content. You’ll work closely with our leadership team, brewers, and taproom staff to ensure a cohesive and authentic brand message. If you are a self-starter with a passion for craft beer, a knack for creative communication, and a desire to contribute to a beloved local brand, we encourage you to apply. This is an exciting opportunity to immerse yourself in the craft beer industry and play a significant role in shaping the future of Wops Hops Brewing Company.
Key Responsibilities
- Develop and execute engaging brand promotion strategies across digital and traditional channels to increase brand awareness and customer loyalty.
- Manage and grow Wops Hops' social media presence (Facebook, Instagram, Twitter, etc.), including content creation, scheduling, community engagement, and performance analysis.
- Coordinate and promote brewery events, special releases, and taproom activities, ensuring maximum attendance and positive brand representation.
- Create compelling marketing content, including written copy, visuals (photos/videos), and promotional materials for various platforms (website, email newsletters, in-brewery signage).
- Identify and cultivate relationships with local businesses, community organizations, and influencers for collaborative promotional efforts.
- Conduct market research to identify trends, competitive landscapes, and opportunities for brand growth within the craft beer industry.
- Monitor and report on marketing campaign performance, providing insights and recommendations for optimization.
- Assist in maintaining and updating the company website with fresh content and event information.
- Support public relations efforts by drafting press releases and managing media inquiries as needed.
Required Skills
- 2+ years of experience in marketing, brand promotion, or a related field.
- Proven experience managing social media platforms for a brand or business.
- Excellent written and verbal communication skills with a strong ability to craft engaging copy.
- Proficiency in content creation tools and platforms (e.g., Canva, Adobe Creative Suite basics, video editing basics).
- Strong organizational skills and ability to manage multiple projects simultaneously.
- Demonstrated creativity and an eye for visual aesthetics.
- Ability to work independently and as part of a collaborative team.
- Basic understanding of marketing analytics and reporting.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Experience in the craft beer, hospitality, or food and beverage industry.
- Familiarity with Historic Downtown Sanford community and local events.
- Proficiency in email marketing platforms (e.g., Mailchimp, Constant Contact).
- Basic photography and videography skills for content creation.
Perks & Benefits
- Competitive salary commensurate with experience.
- Paid time off and holidays.
- Employee discounts on Wops Hops products and merchandise.
- Opportunity to work in a dynamic, creative, and fun brewery environment.
- Professional development opportunities within the craft beer industry.
- Being part of a cherished local establishment in a thriving downtown area.
How to Apply
Interested candidates are encouraged to submit their resume and a cover letter detailing their relevant experience and why they are passionate about joining Wops Hops Brewing Company. Please click on the application link below to apply for this exciting opportunity.