About Company
Made in Lakeland is a dynamic and community-focused creative agency deeply rooted in the heart of Lakeland, Florida. We specialize in crafting impactful brand strategies, engaging digital content, and effective marketing campaigns that resonate with local audiences and beyond. Our mission is to empower businesses, organizations, and initiatives within our community by providing innovative solutions that drive growth, build connections, and tell compelling stories. We pride ourselves on our collaborative spirit, creative excellence, and unwavering commitment to our clients’ success. At Made in Lakeland, you’ll be part of a passionate team that values creativity, strategic thinking, and a genuine desire to make a difference.
Job Description
Are you a budding marketing enthusiast with a passion for creativity and a drive to make an impact? Made in Lakeland, a vibrant and community-focused advertising agency, is seeking a highly motivated and detail-oriented Marketing Assistant to join our dynamic team. This is an incredible opportunity for someone eager to dive deep into the world of advertising, gain hands-on experience, and contribute to the success of diverse local businesses and brands right here in Lake Hollingsworth, Lakeland.
As our Marketing Assistant, you will play a pivotal role in supporting our account managers and creative teams across various projects. Your days will be a blend of strategic support, creative input, and essential organizational tasks that keep our campaigns running smoothly. You’ll be instrumental in conducting market research, analyzing trends, and compiling reports that inform our advertising strategies. This includes delving into competitor activities, identifying target audiences, and unearthing insights that give our clients an edge.
You will also be heavily involved in content support, assisting with the drafting, editing, and scheduling of engaging material for social media, blog posts, email newsletters, and website updates. Your keen eye for detail will ensure all communications align with client brand guidelines and our agency’s high standards. Furthermore, you’ll assist in managing our social media presence, brainstorming creative campaign ideas, and tracking campaign performance to provide valuable data for optimization.
This role isn’t just about execution; it’s about learning and growth. You’ll have the chance to observe and participate in client meetings, contribute to brainstorming sessions, and understand the intricate processes involved in developing and launching successful advertising campaigns from concept to completion. You’ll gain exposure to various facets of marketing, including digital advertising, traditional media, public relations, and brand strategy. We value proactive individuals who are not afraid to ask questions, propose new ideas, and take initiative. If you thrive in a fast-paced environment, possess excellent communication skills, and are ready to contribute your energy and fresh perspective to a team dedicated to elevating local businesses, we encourage you to apply. Join Made in Lakeland and help us tell compelling stories that resonate and drive results.
Key Responsibilities
- Conduct market research and competitive analysis to identify trends and opportunities.
- Assist in the development and execution of marketing campaigns across various channels (digital, social, traditional).
- Support content creation by drafting, editing, and scheduling posts for social media, blogs, and email newsletters.
- Monitor social media channels and engage with online communities.
- Help track and analyze campaign performance data, preparing reports for internal teams and clients.
- Assist with administrative tasks, including scheduling, organizing materials, and managing deadlines.
- Collaborate with account managers and creative teams on client projects and internal initiatives.
- Provide general support to the marketing department as needed to ensure smooth operations.
- Participate in brainstorming sessions for new campaign ideas and strategies.
Required Skills
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Excellent written and verbal communication skills.
- Strong organizational skills and attention to detail.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
- Basic understanding of digital marketing principles and social media platforms.
- Ability to manage multiple tasks and deadlines in a fast-paced environment.
- Proactive attitude and a willingness to learn and adapt.
Preferred Qualifications
- Previous internship or part-time experience in a marketing or advertising role.
- Familiarity with marketing analytics tools (e.g., Google Analytics, social media insights).
- Basic knowledge of graphic design software (e.g., Canva, Adobe Creative Suite).
- Experience with content management systems (CMS) or email marketing platforms.
Perks & Benefits
- Competitive salary and opportunities for performance-based bonuses.
- Comprehensive health, dental, and vision insurance.
- Paid time off and holidays.
- Professional development and training opportunities.
- Collaborative and creative work environment.
- Opportunity to work with diverse local businesses and make a tangible impact.
- Team-building events and social gatherings.
How to Apply
To seize this exciting opportunity and become a key part of our growing team, please click on the application link below to submit your resume and a compelling cover letter outlining your interest in the Marketing Assistant role and why you believe you’d be a great fit for Made in Lakeland. We look forward to reviewing your application!