About Company
Broward Health is one of the largest public healthcare systems in Florida, committed to providing world-class patient care and comprehensive services to the communities of Broward County. With a rich history spanning over 80 years, our network includes hospitals, urgent care centers, primary care practices, and specialty institutes. We are dedicated to pioneering medical advancements, promoting health education, and ensuring access to quality healthcare for all. At Broward Health, we believe in fostering an environment where innovation thrives, compassion is paramount, and every team member contributes to our mission of delivering exceptional care and improving lives. Join us in making a profound difference in community wellness and advancing the health of South Florida.
Job Description
Are you a dynamic and results-driven Marketing Specialist with a passion for making a real impact in the community? Broward Health is seeking an experienced Remote Marketing Specialist to join our innovative Marketing and Communications team, based remotely and serving the Margate, Florida area and wider Broward County. In this pivotal role, you will be instrumental in developing, implementing, and optimizing digital marketing strategies that enhance our brand presence, engage our community, and drive awareness of our diverse range of healthcare services.
As a Remote Marketing Specialist, you will spearhead various initiatives, from crafting compelling, patient-centric content for our website and social media channels to managing targeted email campaigns and optimizing our search engine presence. You will work autonomously while collaborating closely with various internal departments, including clinical services, community outreach, and IT, to ensure our messaging is consistent, accurate, and impactful across all platforms. This position requires a proactive individual who thrives in a fast-paced environment, possesses a keen understanding of current digital marketing trends, and is dedicated to leveraging their expertise to support our mission of delivering compassionate, patient-centered care. If you are passionate about healthcare, proficient in digital tools, and ready to contribute to a leading healthcare organization from the comfort of your home office, we encourage you to apply. Your efforts will directly contribute to connecting individuals with the vital health resources they need, reinforcing Broward Health’s unwavering commitment to community well-being and improved health outcomes.
Key Responsibilities
- Develop, execute, and monitor comprehensive digital marketing campaigns across various channels (SEO, SEM, social media, email, content marketing).
- Manage and grow Broward Health's social media presence, creating engaging content and fostering community interaction.
- Produce high-quality, compelling written and visual content for websites, blogs, articles, press releases, and marketing collateral.
- Analyze marketing campaign performance using analytics tools, providing data-driven insights and recommendations for optimization.
- Ensure brand consistency in all communications and marketing materials.
- Collaborate with internal stakeholders to understand marketing needs and develop strategies that align with organizational goals.
- Stay up-to-date with the latest digital marketing trends, technologies, and best practices, especially within the healthcare sector.
- Assist in the planning and execution of virtual and in-person community outreach events as needed.
Required Skills
- Proven experience (3+ years) in digital marketing, including SEO, SEM, social media management, and content creation.
- Strong proficiency in Google Analytics, Google Ads, and social media advertising platforms.
- Excellent written and verbal communication skills with a keen eye for detail and grammar.
- Demonstrated ability to work independently, manage multiple projects, and meet deadlines in a remote environment.
- Proficiency with content management systems (CMS) and email marketing platforms.
- Strong analytical skills and the ability to translate data into actionable insights.
- Ability to adapt quickly to changing priorities and new marketing technologies.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
- Experience working in the healthcare industry or a related regulated field.
- Familiarity with CRM systems (e.g., Salesforce Marketing Cloud) and marketing automation platforms.
- Basic graphic design skills (e.g., Adobe Creative Suite, Canva) for creating marketing visuals.
- Project management experience, particularly with agile methodologies.
Perks & Benefits
- Competitive salary commensurate with experience.
- Comprehensive health, dental, and vision insurance plans.
- Generous paid time off (PTO) and holidays.
- 401(k) retirement plan with company matching.
- Opportunities for professional development and continuing education.
- Employee wellness programs and resources.
- Flexible remote work environment.
- A supportive team culture dedicated to community health.
How to Apply
Interested candidates are encouraged to apply directly through our careers portal. Please click on the application link below and search for the ‘Marketing Specialist’ position to submit your resume and cover letter. We look forward to reviewing your application and learning how your skills and passion can contribute to the Broward Health team.