About Company
Insite Media Services is a dynamic and results-driven marketing agency based in Tamarac, Florida, dedicated to empowering businesses with innovative strategies and measurable outcomes. We pride ourselves on crafting bespoke marketing solutions that resonate with target audiences and drive significant growth for our diverse portfolio of clients. Our team is a vibrant mix of creative thinkers, strategic planners, and technical experts who thrive on challenging the status quo and delivering excellence in every project. We foster a collaborative environment where ideas are encouraged, professional development is prioritized, and every team member plays a crucial role in our collective success. At Insite Media Services, we believe in transparency, continuous learning, and building long-lasting relationships with our clients by consistently exceeding their expectations.
Job Description
Are you a seasoned digital advertising professional with a passion for driving online success and a deep understanding of the ever-evolving digital media landscape? Insite Media Services is seeking a highly motivated and experienced Digital Advertising Executive – Online Media to join our growing team in Tamarac, Florida. In this pivotal role, you will be instrumental in conceptualizing, executing, and optimizing cutting-edge digital advertising campaigns across various online platforms for our diverse client base. This isn’t just about managing campaigns; it’s about crafting compelling narratives, analyzing complex data, and translating insights into actionable strategies that deliver exceptional ROI.
As our Digital Advertising Executive, you will be the driving force behind our clients’ online visibility and conversion goals. You will take ownership of the full campaign lifecycle, from initial strategy development and media planning to meticulous execution, continuous performance monitoring, and comprehensive reporting. Your expertise in pay-per-click (PPC), social media advertising, display advertising, and search engine optimization (SEO) best practices will be critical in ensuring our campaigns not only reach the right audience but also achieve optimal engagement and conversion rates. You will work closely with clients to understand their business objectives, translate those into ambitious yet realistic digital marketing goals, and provide regular, transparent updates on campaign progress and results. We value proactive thinking, continuous learning, and a commitment to staying ahead of industry trends.
Key to your success will be your ability to manage significant advertising budgets, meticulously track expenditures, and ensure campaigns adhere to financial parameters while maximizing impact. This includes everything from comprehensive keyword research and audience segmentation to compelling ad copy creation and landing page optimization. A critical part of your role will involve leveraging advanced analytics tools to measure campaign effectiveness, identify areas for improvement, and present compelling data-driven recommendations to clients. Your ability to interpret complex metrics and communicate them clearly will be essential for building trust and demonstrating the value of our services. We foster an environment where innovative ideas are welcomed, and you’ll have the opportunity to experiment with new platforms, ad formats, and targeting strategies to keep our clients at the forefront of digital innovation. If you are passionate about the power of online media to transform businesses and eager to make a tangible impact within a supportive and forward-thinking agency, we invite you to explore this exciting opportunity with Insite Media Services. This role offers significant growth potential for an individual who is ready to take on challenges and drive measurable results for a wide array of fascinating businesses.
Key Responsibilities
- Develop, implement, and manage comprehensive digital advertising strategies for client accounts, focusing on online media channels.
- Execute and optimize PPC campaigns across platforms like Google Ads, Microsoft Ads, and other search engines.
- Manage and scale social media advertising campaigns on platforms such as Facebook, Instagram, LinkedIn, and X (formerly Twitter).
- Oversee display advertising and programmatic buying initiatives to maximize reach and engagement.
- Conduct thorough keyword research, audience segmentation, and competitor analysis.
- Craft compelling ad copy, creatives, and landing page recommendations to improve conversion rates.
- Monitor campaign performance daily, analyze key metrics, and implement data-driven optimizations to achieve client KPIs.
- Prepare detailed performance reports and present insights, recommendations, and results to clients regularly.
- Manage advertising budgets effectively, ensuring optimal spend and maximum ROI.
- Stay abreast of the latest digital advertising trends, platform updates, and industry best practices.
- Collaborate with internal creative and content teams to ensure campaign assets are aligned with strategy.
- Provide expert guidance and consultation to clients on digital advertising opportunities and challenges.
Required Skills
- Minimum 4 years of experience in managing digital advertising campaigns (PPC, Social Media Ads, Display Ads).
- Proficiency in Google Ads, Google Analytics, and Facebook Ads Manager.
- Strong understanding of SEO principles and how they integrate with paid media.
- Demonstrable experience with budget management and performance optimization.
- Excellent analytical skills with the ability to interpret data and provide actionable insights.
- Strong written and verbal communication skills for client interaction and reporting.
- Ability to manage multiple projects simultaneously in a fast-paced environment.
- Proficiency in Microsoft Excel or Google Sheets for data analysis and reporting.
Preferred Qualifications
- Bachelor's degree in Marketing, Advertising, Business, or a related field.
- Google Ads Search Certification and/or Google Analytics Certification.
- Experience with marketing automation platforms.
- Familiarity with CRM software.
- Previous agency experience handling multiple client accounts.
- Knowledge of other ad platforms like TikTok Ads, Pinterest Ads, or LinkedIn Ads.
- Experience with A/B testing methodologies and conversion rate optimization (CRO).
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance.
- Paid time off (vacation, sick leave, and holidays).
- Opportunities for professional development and continuous learning.
- A collaborative and supportive work environment.
- Team-building events and social activities.
- Access to the latest industry tools and technologies.
- Casual dress code.
How to Apply
To apply for this exciting opportunity, please click on the application link below. We look forward to reviewing your qualifications and learning how you can contribute to our team.