About Company
JM Family Enterprises is a diversified automotive company headquartered in Deerfield Beach, Florida. It is one of the largest privately held companies in the U.S. and is consistently recognized for its strong culture and unwavering commitment to its associates. With a rich history spanning over 50 years, JM Family is dedicated to providing world-class service and innovative solutions across its various businesses, which include vehicle distribution and processing, finance and insurance, retail car sales, and a host of other automotive-related ventures. We believe in fostering an environment where associates can thrive, innovate, and contribute to our continued success while making a positive impact on the communities we serve. Our core values—Respect, Integrity, Accountability, and Teamwork—guide every decision we make and every interaction we have, ensuring a workplace that is both challenging and rewarding.
Job Description
Are you a dynamic, innovative, and results-driven marketing professional ready to make a significant impact? JM Family Enterprises is seeking a talented Marketing Officer to join our vibrant team in Deerfield Beach, Florida. In this pivotal full-time role, you will be instrumental in developing, implementing, and optimizing comprehensive marketing strategies that elevate our brand presence, drive engagement, and support our overarching business objectives across various channels. The ideal candidate will possess a keen understanding of current market trends, evolving consumer behavior, and the latest digital marketing best practices, enabling them to craft compelling narratives and execute campaigns that deeply resonate with our diverse audiences. You will collaborate closely with cross-functional teams, including sales, product development, creative services, and IT, to ensure brand consistency, strategic alignment, and maximum marketing effectiveness. This is an exciting opportunity for someone passionate about brand building and skilled in both strategic planning and hands-on execution. You’ll manage integrated marketing campaigns from concept to completion, meticulously analyze performance data, and identify opportunities for continuous improvement and innovation, all within a collaborative and forward-thinking environment dedicated to excellence.
Key Responsibilities
- Develop and execute comprehensive marketing plans and integrated campaigns across various channels (digital, print, social media, events, email, etc.) to meet specific business goals and KPIs.
- Conduct in-depth market research and competitive analysis to identify emerging trends, market opportunities, and potential challenges.
- Manage content creation, including writing, editing, and curating engaging and high-quality material for marketing collateral, website content, blog posts, and social media platforms.
- Monitor, analyze, and report on the performance of all marketing campaigns, providing actionable insights and data-driven recommendations for optimization and future strategies.
- Collaborate effectively with internal teams (sales, product, creative, IT) to ensure brand consistency, strategic alignment, and seamless integration of marketing efforts with overall company objectives.
- Oversee budget allocation, track expenditures, and manage relationships with external agencies, vendors, and partners to ensure efficient resource utilization.
- Contribute to brand strategy development, ensuring all communications adhere strictly to established brand guidelines and voice.
- Stay abreast of industry best practices, emerging marketing technologies, and regulatory changes to maintain a competitive edge.
- Identify target audiences, develop precise messaging strategies, and segment audiences for personalized campaign delivery.
- Support new product launches, service promotions, and corporate initiatives with strategic and impactful marketing programs.
Required Skills
- Proven experience (3+ years) in a marketing role, preferably within a corporate or agency setting.
- Strong understanding of core marketing principles, strategies, and best practices.
- Proficiency in digital marketing tools and platforms (SEO, SEM, social media management, email marketing, content management systems, analytics).
- Exceptional written and verbal communication skills, with a strong ability to craft compelling and persuasive marketing copy.
- Analytical mindset with the ability to interpret complex data, draw actionable insights, and make data-driven decisions.
- Excellent project management skills, with the ability to manage multiple campaigns and initiatives simultaneously, meeting deadlines and managing resources efficiently.
- Familiarity with marketing automation and CRM software.
- Bachelor's degree in Marketing, Business Administration, Communications, or a closely related field.
Preferred Qualifications
- Master's degree in Marketing, Business Administration (MBA), or a related advanced degree.
- Experience within the automotive or financial services industries.
- Familiarity with advanced marketing analytics platforms such as Google Analytics or Adobe Analytics.
- Certifications in digital marketing (e.g., Google Ads, HubSpot Inbound Marketing, Meta Blueprint).
- Experience with A/B testing and conversion rate optimization (CRO) strategies.
Perks & Benefits
- Comprehensive health, dental, and vision insurance plans for associates and their families.
- Generous 401(k) retirement plan with company match.
- Paid time off (PTO) and company-paid holidays.
- Tuition reimbursement program for continued education and professional development.
- Extensive associate development and training opportunities to foster career growth.
- On-site fitness center and robust wellness programs.
- Employee assistance program (EAP) for personal and professional support.
- Work-life balance initiatives and flexible work options where applicable.
- Opportunities for career growth and advancement within a large, stable organization.
- A collaborative, inclusive, and supportive company culture that values innovation and teamwork.
How to Apply
If you are a proactive, creative, and strategically minded marketing professional eager to contribute your talents to a leading organization, we encourage you to apply today! Please click on the application link below to submit your resume and cover letter. We look forward to reviewing your qualifications and learning more about how you can contribute to JM Family Enterprises.