About Company
Bayhealth Medical Center is a dynamic and growing healthcare system dedicated to improving the health of our communities. As the largest healthcare provider in central and southern Delaware, Bayhealth offers a wide range of services, including two hospitals, numerous outpatient facilities, and a dedicated team of physicians and healthcare professionals. Our mission is to strengthen the health of our community, one life at a time. We are committed to providing exceptional care, fostering a supportive work environment, and making a positive impact on the lives of our patients and their families. Joining Bayhealth means becoming part of a team that values innovation, collaboration, and compassion. We believe that a strong brand presence is essential for communicating our commitment to health and wellness, and our marketing team plays a pivotal role in achieving this. Come be a part of an organization that makes a tangible difference in people’s lives every day.
Job Description
Are you a highly motivated and detail-oriented individual with a passion for marketing and brand management? Bayhealth Medical Center is seeking a talented Marketing Campaign Assistant to join our dedicated Brand Division. In this vital role, you will be instrumental in supporting the planning, execution, and analysis of multi-channel marketing campaigns that elevate the Bayhealth brand and connect us with the communities we serve. This is an exceptional opportunity for an aspiring marketing professional to gain hands-on experience in a fast-paced and impactful environment.
As a Marketing Campaign Assistant, you will work closely with our Brand Managers and the broader marketing team, contributing to initiatives that span digital advertising, social media, email marketing, print collateral, and community outreach. You will assist in content creation, ensuring brand consistency across all touchpoints, and help manage project timelines to ensure campaigns are delivered on schedule and within budget. Beyond execution, you’ll also contribute to performance tracking and reporting, providing insights that inform future strategies. We are looking for someone who is eager to learn, takes initiative, and possesses excellent organizational and communication skills. If you thrive in a collaborative setting, are proactive in problem-solving, and are excited by the prospect of contributing to a mission-driven organization, we encourage you to apply. This role offers significant potential for professional growth and the chance to make a meaningful contribution to the health and well-being of Delawareans.
Key Responsibilities
- Assist in the development and implementation of integrated marketing campaigns across various channels, including digital, social, email, and print.
- Support the Brand Managers in maintaining brand guidelines and ensuring consistent messaging and visual identity across all marketing materials.
- Coordinate with internal teams (e.g., clinical departments, communications, digital services) and external vendors to gather content, approvals, and ensure timely campaign execution.
- Draft compelling marketing copy for diverse platforms, ensuring accuracy and adherence to brand voice.
- Conduct market research and competitive analysis to identify trends and opportunities within the healthcare landscape.
- Monitor campaign performance, collect data, and assist in preparing comprehensive reports on key metrics and ROI.
- Manage project timelines, schedules, and budgets, escalating potential issues as needed.
- Facilitate the procurement and distribution of marketing collateral and promotional materials.
- Participate in brainstorming sessions and contribute innovative ideas for campaign development and brand activation.
Required Skills
- Proven understanding of marketing principles and practices.
- Excellent written and verbal communication skills.
- Strong organizational skills and attention to detail.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
- Ability to manage multiple tasks and projects simultaneously in a fast-paced environment.
- A proactive attitude and willingness to learn new tools and strategies.
- Basic knowledge of social media platforms and digital marketing concepts.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- 1-2 years of experience in a marketing support role, preferably within a healthcare or agency setting.
- Familiarity with project management software (e.g., Asana, Trello).
- Experience with content management systems (CMS) or email marketing platforms.
- Understanding of SEO/SEM best practices.
Perks & Benefits
- Comprehensive health, dental, and vision insurance plans.
- Generous paid time off (PTO) and holiday schedule.
- 403(b) retirement plan with employer match.
- Tuition reimbursement and professional development opportunities.
- Life insurance and disability coverage.
- Employee wellness programs.
- On-site fitness centers at select locations.
How to Apply
Please click the application link below to submit your resume and cover letter directly through our career portal. Be sure to highlight your relevant experience in marketing and brand support, and explain why you are a great fit for Bayhealth Medical Center’s Brand Division.