About Company
Garrison Marketing Group is a dynamic and results-driven advertising firm based in the heart of Dover, Delaware. For over a decade, we’ve been partnering with local and regional businesses to craft compelling brand narratives and execute innovative marketing strategies that deliver measurable growth. Our expertise spans digital marketing, traditional advertising, public relations, and creative services. We pride ourselves on a collaborative culture, a passion for creativity, and a commitment to helping our clients thrive in an ever-evolving market. At Garrison, you’ll join a close-knit team that values fresh ideas, continuous learning, and making a tangible impact. We believe in fostering an environment where talent can flourish, and every team member contributes significantly to our collective success. We’re more than just an agency; we’re strategic partners dedicated to propelling businesses forward through thoughtful and effective marketing.
Job Description
Are you a highly motivated and detail-oriented individual with a passion for marketing and a drive to contribute to impactful advertising campaigns? Garrison Marketing Group is seeking a bright and enthusiastic Marketing Associate to join our growing team in Dover, Delaware. This full-time, on-site role is an exciting opportunity for an emerging professional to gain hands-on experience across various facets of marketing and advertising within a fast-paced agency environment. As a Marketing Associate, you will play a crucial role in supporting our client service and campaign execution teams, contributing directly to the development, implementation, and analysis of diverse marketing initiatives. You’ll work closely with Senior Marketing Managers, Creative Directors, and Account Executives, providing essential support that helps transform strategic visions into successful realities. This position requires someone who is eager to learn, proactive in problem-solving, and possesses excellent organizational and communication skills. If you’re ready to dive deep into the world of advertising, help local businesses shine, and contribute to a team that truly makes a difference, we encourage you to apply. This role offers unparalleled exposure to the full marketing lifecycle, from initial concept to final performance reporting.
Key Responsibilities
- Assist in the development and execution of comprehensive marketing campaigns across digital and traditional channels, including social media, email, content marketing, and print.
- Conduct thorough market research and competitive analysis to identify industry trends, consumer insights, and emerging opportunities for our diverse client portfolio.
- Prepare detailed reports on campaign performance, analyzing key metrics, identifying areas for optimization, and providing actionable insights and recommendations.
- Support the creation of engaging marketing content, including writing compelling copy for advertisements, social media posts, blog articles, website updates, and promotional materials.
- Coordinate seamlessly with internal creative teams (designers, copywriters) and external vendors to ensure timely delivery and high-quality production of all campaign assets.
- Manage and update client databases and content calendars, ensuring accuracy, consistency, and adherence to project timelines.
- Participate actively in client meetings, meticulously taking notes, tracking action items, and assisting with the preparation of impactful presentations.
- Monitor social media channels, engage proactively with online communities, and assist in managing client reputations online.
- Assist with budget tracking, expense reporting, and invoice processing for various marketing projects and client accounts.
- Stay relentlessly up-to-date with industry best practices, digital marketing trends, platform updates, and emerging technologies to bring fresh ideas to the team.
Required Skills
- Bachelor's degree in Marketing, Communications, Business Administration, or a closely related field.
- 2+ years of professional experience in a marketing or advertising support role, preferably within an agency setting or a fast-paced corporate marketing department.
- Proficiency in digital marketing tools and platforms (e.g., social media management tools, email marketing software, Google Analytics).
- Strong written and verbal communication skills, with impeccable grammar, a keen eye for detail, and excellent proofreading abilities.
- Demonstrated ability to manage multiple tasks concurrently, prioritize effectively under pressure, and consistently meet tight deadlines in a dynamic environment.
- Solid analytical skills, with the capacity to interpret data, identify patterns, and translate findings into actionable conclusions and strategic recommendations.
- Intermediate to advanced proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) for reporting, presentations, and data management.
- A strong foundational understanding of core marketing principles, advertising concepts, and brand building strategies.
Preferred Qualifications
- Previous experience working directly in an advertising agency or a similar client-facing role.
- Familiarity with CRM software (e.g., HubSpot, Salesforce) for client management and outreach.
- Basic understanding of SEO/SEM principles and their application in digital marketing campaigns.
- Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) is a significant plus.
- A portfolio showcasing relevant marketing projects, content creation, or campaign contributions.
Perks & Benefits
- Competitive salary commensurate with experience and a comprehensive benefits package.
- Comprehensive health, dental, and vision insurance plans for you and your family.
- Generous paid time off (vacation, sick leave, and holidays) to ensure work-life balance.
- 401(k) retirement plan with a robust company match to support your future financial security.
- Abundant opportunities for professional development, ongoing training, and continuous learning to foster career growth.
- A collaborative, supportive, and creative work environment where ideas are valued and celebrated.
- Regular team-building events, social gatherings, and company outings to foster camaraderie.
- Convenient office location in Dover, Delaware, with ample free parking and easy accessibility.
- The exciting opportunity to work with a diverse portfolio of local and regional clients across various industries.
How to Apply
If you are enthusiastic about marketing and eager to make a significant contribution to a thriving agency that values innovation and impact, we encourage you to apply! Please click on the application link below to submit your resume and a compelling cover letter detailing your relevant experience, outlining your career aspirations, and explaining why you are the ideal candidate for this pivotal role within Garrison Marketing Group.