About Company
H&M Group is a global fashion and design company with a vision to make great design accessible to everyone. With a portfolio of beloved brands including H&M, COS, Monki, Weekday, & Other Stories, H&M HOME, ARKET, and Afound, we are constantly innovating and evolving to meet the dynamic needs of our customers worldwide. We believe in sustainable fashion and are deeply committed to leading the change towards a circular and climate-positive future within the industry. Operating in over 70 markets with thousands of stores and a significant digital presence, we offer a vibrant and diverse workplace where creativity, collaboration, and continuous learning are highly valued. Joining H&M Group means becoming part of a passionate team dedicated to shaping the future of fashion and making a real impact on a global scale. We foster an inclusive environment where every voice is heard, and every talent is nurtured, providing ample opportunities for professional growth and personal development within our expansive ecosystem. Our success is built on a strong culture of teamwork, open-mindedness, and a relentless focus on our customers, ensuring we remain at the forefront of style and innovation.
Job Description
Are you passionate about the ever-evolving world of digital marketing and eager to launch your career with one of the world’s leading fashion companies? H&M Group is seeking an enthusiastic and driven individual to join our team as a Digital Marketing Specialist. This is an exceptional opportunity for someone looking to build a solid foundation in digital marketing, as we provide comprehensive training and development to help you excel. You’ll work within a dynamic, fast-paced environment, supporting the planning, execution, and optimization of digital marketing campaigns across various channels and brands. This role is designed for individuals who are curious, analytical, and ready to learn, offering a clear pathway for professional growth within a global organization. You will gain hands-on experience in critical areas such as search engine marketing (SEM), social media marketing, email marketing, content marketing, and performance analysis. Our structured training program will equip you with the latest industry knowledge, cutting-edge tools, and best practices, enabling you to contribute effectively to our global digital strategies from day one. If you’re a proactive learner with an eye for detail and a desire to make a tangible impact on a global brand’s digital footprint, we encourage you to apply. This role is more than just a job; it’s a launchpad for a rewarding and impactful career in the exciting field of digital marketing.
Key Responsibilities
- Participate actively in the planning, development, and execution of digital marketing campaigns across various channels (e.g., SEM, social media, email, display).
- Assist in monitoring campaign performance using analytics tools, analyzing data, and generating insightful reports to identify trends and areas for optimization.
- Support the creation and curation of engaging digital content, working in close collaboration with creative and brand teams.
- Conduct thorough market research and competitor analysis to identify new opportunities, emerging trends, and best practices within the digital landscape.
- Utilize marketing automation tools and platforms to streamline processes, enhance efficiency, and improve overall campaign effectiveness.
- Contribute to A/B testing initiatives and other experimental strategies designed to improve campaign ROI and user engagement.
- Collaborate seamlessly with various internal teams, including merchandising, IT, and analytics, to ensure cohesive and integrated digital strategies.
- Stay relentlessly updated on the latest digital marketing technologies, platform algorithms, and industry best practices through continuous learning and our provided training.
Required Skills
- Strong passion for digital marketing and a genuine interest in the fashion retail industry.
- Excellent analytical and problem-solving abilities, with a data-driven mindset.
- Highly proactive and self-motivated, coupled with a strong willingness and aptitude to learn new skills.
- Exceptional written and verbal communication skills in English, suitable for a global team.
- A foundational understanding of various digital platforms and key social media channels.
- Ability to work effectively and collaboratively in a fast-paced, international team environment.
- Proficiency in Microsoft Office Suite, particularly Excel, PowerPoint, and Word.
Preferred Qualifications
- A Bachelor's degree in Marketing, Communications, Business Administration, or a closely related field (or equivalent practical experience).
- Prior internship or project experience in digital marketing, e-commerce, or a related field.
- Familiarity with web analytics tools such as Google Analytics or Adobe Analytics.
- Basic knowledge of SEO/SEM principles and their application.
- Proficiency in Swedish is considered a valuable asset but is not a mandatory requirement for this role.
Perks & Benefits
- A comprehensive and structured training program with dedicated mentorship.
- Generous employee discount across all H&M Group brands.
- Extensive health and wellness benefits package, including private healthcare options.
- Significant opportunities for international career development and mobility within our global network.
- A dynamic, inclusive, and highly collaborative work environment in a leading global company.
- Flexible working arrangements (within an on-site framework to support training and collaboration).
- Robust pension scheme and comprehensive insurance package.
- Access to a wide range of continuous learning and professional development resources.
How to Apply
Interested candidates are encouraged to apply by clicking the link below. Please submit your comprehensive CV and a compelling cover letter outlining your specific interest in digital marketing and why you believe you’d be a great fit for H&M Group’s values and this unique training-focused role. We look forward to reviewing your application and potentially welcoming you to our team!