About Company
Coca-Cola, a global beverage leader, is more than just a drink; it’s a part of everyday life for billions. Coca-Cola Nigeria, through its dedicated bottling partners, is deeply embedded in the Nigerian fabric, refreshing communities and creating moments of happiness. We are committed to sustainable business practices, local community development, and fostering an inclusive environment where our diverse talent can thrive. Joining Coca-Cola means becoming part of a legacy of innovation, quality, and consumer connection that spans generations. We pride ourselves on building brands that consumers love and empowering our people to reach their full potential, contributing significantly to the economic and social well-being of Nigeria.
Job Description
Are you a dynamic, results-driven marketing professional with a passion for iconic brands? Coca-Cola Nigeria is seeking a talented Marketing Executive to join our vibrant team in Rumuogba Estate, Port Harcourt. This is a thrilling opportunity to be at the forefront of shaping how one of the world’s most beloved brands connects with its consumers in a key market. As a Marketing Executive, you will play a pivotal role in developing, executing, and evaluating marketing strategies that drive brand awareness, engagement, and sales within the Port Harcourt region. You will work closely with cross-functional teams, including sales, operations, and external agencies, to bring campaigns to life, analyze market trends, and identify new growth opportunities. Your work will directly impact our market presence and contribute to the enduring success of the Coca-Cola brand. We are looking for an individual who can blend strategic thinking with hands-on execution, someone who is eager to innovate, lead projects, and build strong relationships with stakeholders. This role demands creativity, analytical prowess, and a deep understanding of consumer behavior in the Nigerian context. If you are ready to make a significant splash in the fast-paced world of FMCG marketing, and contribute to a brand that has touched hearts globally, then we invite you to apply. You will be instrumental in translating global brand visions into impactful local activations, ensuring Coca-Cola remains the top choice for consumers in Port Harcourt. This position offers a unique chance to grow your career within a supportive and forward-thinking environment, influencing marketing strategies that resonate deeply with our diverse consumer base.
Key Responsibilities
- Develop and implement local marketing campaigns and promotional activities in line with national strategies and brand guidelines.
- Conduct thorough market research, analyze consumer trends, competitive landscape, and sales data to generate actionable insights and identify new growth opportunities.
- Manage relationships with external agencies, suppliers, and media partners to ensure effective and timely execution of marketing campaigns.
- Monitor and evaluate the effectiveness of marketing campaigns through various metrics, providing comprehensive reports and data-driven recommendations for optimization.
- Collaborate closely with sales teams to ensure marketing initiatives directly support sales targets, distribution objectives, and market penetration goals.
- Manage marketing budgets meticulously, ensuring efficient allocation of resources and strict adherence to financial guidelines and reporting.
- Develop and manage brand visibility initiatives, including point-of-sale materials, in-store merchandising, and impactful experiential activations.
- Ensure all marketing activities strictly comply with company policies, brand guidelines, and relevant regulatory requirements in Nigeria.
- Support the successful launch of new products and initiatives in the local market, including pre-launch planning and post-launch evaluation.
- Represent the Coca-Cola brand at local events, trade shows, and community activations, acting as a brand ambassador.
Required Skills
- Proven experience (minimum 3 years) in marketing, preferably within the Fast-Moving Consumer Goods (FMCG) sector.
- Strong understanding of market research methodologies, data analysis, and performance reporting.
- Excellent project management, organizational, and time-management skills.
- Proficiency in digital marketing tools and platforms (e.g., social media marketing, content management).
- Exceptional communication, presentation, and interpersonal skills, with the ability to influence stakeholders.
- Ability to work both independently and collaboratively as part of a cross-functional team.
- Demonstrated creativity and innovation in developing impactful marketing solutions.
- Strong analytical and problem-solving abilities, with a detail-oriented approach.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) for reporting and presentations.
- Ability to thrive in a fast-paced, dynamic, and target-driven environment.
Preferred Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Experience with brand management or product launch cycles from concept to market.
- Familiarity with the Port Harcourt market and its diverse consumer demographics.
- Membership in a recognized professional marketing body (e.g., National Institute of Marketing of Nigeria – NIMN).
Perks & Benefits
- Competitive salary and performance-based incentives that reward your contributions.
- Comprehensive health, dental, and vision insurance coverage for you and your family.
- Robust pension scheme to secure your financial future.
- Extensive professional development and continuous training opportunities to enhance your skills.
- Employee wellness programs focused on physical and mental well-being.
- Generous paid time off, including vacation and sick leave.
- Significant opportunities for career growth and advancement within a global organization.
- Employee assistance program offering confidential support and resources.
- A vibrant, collaborative, and inclusive work environment where your ideas are valued.
How to Apply
Ready to make your mark with an iconic brand? We encourage all qualified candidates who are passionate about marketing and brand building to submit their applications by clicking on the link below. Please ensure your resume is up-to-date, highlights your relevant experience, and clearly demonstrates your passion for marketing and the Coca-Cola brand. We look forward to reviewing your application and potentially welcoming you to our team!