About Company
Mighty is an award-winning digital agency based in the vibrant heart of Liverpool. We specialise in crafting exceptional digital experiences, from innovative web platforms and mobile applications to compelling digital marketing strategies. Our approach is rooted in deep user understanding, cutting-edge technology, and creative problem-solving, helping our diverse range of clients achieve significant growth and measurable impact. At Mighty, we believe in fostering a collaborative and dynamic environment where creativity thrives, ideas are encouraged, and every team member contributes to our shared success. We are passionate about what we do and committed to pushing the boundaries of digital possibility, always aiming to deliver impactful results for our clients.
Job Description
Are you a sharp analytical mind with a passion for uncovering market insights and shaping strategic direction? Mighty is seeking a highly motivated and detail-oriented Business Analyst with a strong focus on Market Research & Strategy to join our growing team in Ropewalks, Liverpool. This is an exciting opportunity to play a pivotal role in driving data-backed decisions for both our internal projects and our diverse client portfolio across various industries.
As a Business Analyst, you will be instrumental in bridging the gap between raw data and actionable business strategies. You will lead comprehensive market research initiatives, analyse industry trends, competitive landscapes, and customer behaviour to identify opportunities, mitigate risks, and inform strategic recommendations. Your work will directly influence the development of new products, services, and digital campaigns, ensuring they are aligned with market demands, user needs, and overarching business objectives.
You will be responsible for defining robust research methodologies, overseeing the collection of both qualitative and quantitative data, and translating complex findings into clear, concise, and compelling presentations for stakeholders at all levels, including senior management and clients. This role requires a proactive individual with exceptional critical thinking skills, a keen eye for detail, and the ability to communicate intricate insights effectively to both technical and non-technical audiences. If you thrive in a fast-paced agency environment, are passionate about digital innovation, and possess a proven ability to turn raw data into strategic advantage, we encourage you to apply. Join Mighty and help us define the future of digital excellence.
Key Responsibilities
- Conduct comprehensive market research, including competitive analysis, industry trend analysis, customer segmentation studies, and user behaviour analysis.
- Define and implement appropriate research methodologies (surveys, interviews, focus groups, ethnographic studies, secondary research) to gather relevant market data.
- Analyse complex data sets using statistical techniques and generate actionable insights and strategic recommendations.
- Develop detailed business cases, feasibility studies, and strategic plans based on market findings and business objectives.
- Translate business requirements and market insights into clear, documented specifications for product, design, and development teams.
- Collaborate closely with product, marketing, and sales teams to ensure strategic alignment and successful implementation of initiatives.
- Prepare and deliver compelling presentations and reports to internal stakeholders and clients, effectively communicating findings, insights, and recommendations.
- Monitor and evaluate the effectiveness of implemented strategies and digital campaigns, recommending adjustments as needed to optimise performance.
- Identify new business opportunities, potential threats, and areas for innovation through continuous market surveillance.
- Stay abreast of industry best practices, emerging technologies, and shifts in the competitive landscape and consumer behaviour.
Required Skills
- Proven experience (minimum 3 years) as a Business Analyst with a strong emphasis on market research and strategy development.
- Demonstrable expertise in various market research methodologies (qualitative and quantitative) and data collection techniques.
- Strong analytical and problem-solving skills with the ability to interpret complex data, identify patterns, and draw insightful conclusions.
- Proficiency in data analysis tools (e.g., Microsoft Excel, Google Sheets, SQL) and experience with data visualization.
- Excellent written and verbal communication skills, with the ability to present complex information clearly, concisely, and persuasively.
- Experience in creating detailed reports, business cases, strategic plans, and compelling presentations.
- Ability to work independently and collaboratively in a fast-paced, dynamic agency environment, managing multiple projects simultaneously.
- Solid understanding of digital marketing, product development lifecycles, and core business strategy principles.
- Familiarity with project management methodologies (e.g., Agile, Scrum).
Preferred Qualifications
- Master's degree in Business Administration, Marketing, Economics, Statistics, or a related quantitative field.
- Experience with advanced analytics or business intelligence tools (e.g., Tableau, Power BI, Google Analytics).
- Certification in Business Analysis (e.g., CBAP, CCBA) or Market Research (e.g., MRS).
- Experience working within a digital agency or consulting environment, serving diverse clients.
- Knowledge of specific industry sectors relevant to Mighty's client base (e.g., e-commerce, SaaS, tech, healthcare, finance).
- Familiarity with CRM systems and marketing automation platforms.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Generous annual leave entitlement plus bank holidays.
- Company pension scheme with employer contributions.
- Opportunities for continuous professional development, training, and industry certifications.
- Vibrant, collaborative, and modern office environment in the heart of Ropewalks, Liverpool.
- Regular team social events, creative workshops, and company celebrations.
- Flexible working options to support work-life balance.
- Access to cutting-edge tools, technologies, and innovative projects.
- Contribution to a dynamic and growing company with a strong culture of innovation and collaboration.
How to Apply
Please click on the application link below to submit your comprehensive CV and a tailored cover letter outlining your relevant experience, detailing specific achievements in market research and strategy, and explaining why you are the ideal candidate for this exciting role at Mighty. We look forward to reviewing your application and exploring how your skills can contribute to our success!