About Company
Trust Merchant Bank (TMB) stands as a leading financial institution dedicated to fostering economic growth and financial inclusion across the Democratic Republic of Congo. With a robust network of branches and a steadfast commitment to innovation, TMB serves a diverse clientele, from individuals and small businesses to large corporations. Our mission is to provide accessible, reliable, and cutting-edge banking services that empower our customers and contribute positively to the communities we serve. At TMB, we believe in nurturing talent, promoting a culture of excellence, and leveraging technology to deliver superior customer experiences. We are a dynamic and forward-thinking team, passionate about making a tangible difference in the lives of Congolese people and driving sustainable development throughout the nation.
Job Description
Are you a meticulous and detail-oriented professional with a passion for digital marketing and a knack for making campaigns shine? Trust Merchant Bank (TMB), a pioneering financial institution in the Democratic Republic of Congo, is seeking a talented Email Marketing Assistant to join our vibrant marketing team in Tshikapa, Kasaï Province. This is an exciting opportunity to play a crucial role in the execution of our digital communication strategies, directly impacting our customer engagement and brand presence across the region.
In this pivotal role, you will be primarily responsible for the technical setup, testing, and deployment of our diverse email marketing campaigns. From product announcements and promotional offers to essential customer service communications and financial education initiatives, your work will ensure that our messages reach the right audience, at the right time, with impeccable presentation and functionality. You will be instrumental in translating marketing strategies into visually appealing and high-performing email campaigns, using various email service platforms and adhering to best practices.
This position requires a keen eye for detail, strong organizational skills, and a foundational understanding of email marketing principles and technologies. You will work closely with content creators, graphic designers, and other marketing specialists to ensure seamless campaign execution. Beyond technical deployment, you will also be involved in ensuring data accuracy, audience segmentation, and compliance with privacy regulations, contributing to the overall effectiveness and integrity of our email communications. If you thrive in a fast-paced environment, possess a strong desire to learn and grow, and are committed to delivering excellence, we encourage you to apply and become a part of a team that is shaping the future of banking in the DRC. Join TMB and help us connect with our customers in meaningful and impactful ways.
Key Responsibilities
- Execute the setup and configuration of email campaigns using our designated Email Service Provider (ESP), ensuring all elements align with campaign objectives.
- Conduct thorough testing of email campaigns across various email clients and devices, verifying link functionality, image rendering, personalization, and overall display accuracy.
- Segment audience lists based on defined criteria to ensure targeted and relevant message delivery for each campaign.
- Monitor campaign deployment and performance in real-time, identifying and troubleshooting any issues promptly.
- Collaborate closely with content writers, graphic designers, and marketing strategists to integrate compelling content and visuals into email templates.
- Ensure strict adherence to email marketing best practices, CAN-SPAM Act (or local equivalents), GDPR (where applicable), and internal brand guidelines.
- Assist in the preparation of campaign performance reports, compiling key metrics such as open rates, click-through rates, and conversion rates for analysis.
Required Skills
- Proficiency with at least one major Email Service Provider (e.g., Mailchimp, SendGrid, Constant Contact, Campaign Monitor)
- Basic understanding of HTML and CSS for email templating and troubleshooting
- Exceptional attention to detail and accuracy in all tasks
- Strong organizational skills and ability to manage multiple projects simultaneously
- Excellent written and verbal communication skills in English
- Ability to work effectively both independently and as part of a collaborative team
- Analytical mindset with an aptitude for data interpretation
Preferred Qualifications
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field
- Experience with CRM platforms (e.g., Salesforce Marketing Cloud)
- Familiarity with A/B testing methodologies for email optimization
- Basic graphic design skills or experience with design tools (e.g., Canva, Adobe Photoshop)
- Fluency in French and/or Swahili is a significant advantage
Perks & Benefits
- Competitive salary and performance bonuses
- Comprehensive health and wellness benefits
- Generous paid time off and holidays
- Opportunities for professional development and career advancement
- A dynamic, collaborative, and supportive work environment
- Contribution to meaningful work that impacts local communities and the national economy
How to Apply
Interested candidates are encouraged to click on the application link below to submit their resume and a cover letter detailing their relevant experience and why they are a great fit for Trust Merchant Bank. Please highlight your experience with email marketing platforms and campaign setup.