About Company
Geejam Collection is an exclusive, luxury hideaway nestled in the lush, tropical landscape of Port Antonio, Portland, Jamaica. Renowned globally for its unparalleled blend of natural beauty, sophisticated design, and world-class amenities, Geejam offers an intimate and opulent experience for discerning travelers, artists, and creatives. Home to a state-of-the-art recording studio, private villas, and bespoke service, we are more than just a resort; we are a cultural beacon where inspiration flourishes and tranquility reigns. Our commitment to excellence extends to every facet of our operation, from guest services to our environmental stewardship. Joining Geejam means becoming part of a passionate team dedicated to delivering extraordinary experiences and upholding a revered brand image in the luxury hospitality sector. We pride ourselves on creating memorable moments for our guests and a vibrant, supportive environment for our employees.
Job Description
Are you a visionary communicator with a passion for storytelling and brand elevation? Geejam Collection is seeking an exceptional Public Relations Officer to join our dynamic team in Port Antonio. This pivotal role involves shaping and amplifying Geejam’s presence across media landscapes, cultivating a positive public image, and meticulously managing our brand reputation. As our Public Relations Officer, you will be the voice and face of Geejam, responsible for developing and executing strategic PR campaigns that resonate with our target audience of luxury travelers, media, and industry influencers. You will craft compelling narratives, engage with journalists, manage media inquiries, and spearhead initiatives that showcase our unique offerings, sustainability efforts, and cultural impact.
This is a unique opportunity to work in an inspiring, high-end environment, contributing to the narrative of one of Jamaica’s most iconic luxury destinations. We are looking for an individual who is not only a skilled PR professional but also a passionate advocate for the Geejam brand, capable of translating our exceptional experiences into captivating public discourse. Your expertise in media relations, content creation, and strategic communications will be instrumental in enhancing our global recognition and maintaining our esteemed reputation. You will report directly to the Marketing Manager, collaborating closely with the broader marketing and operations teams to ensure consistent brand messaging across all platforms. This role requires a proactive approach, impeccable attention to detail, and a deep understanding of the luxury hospitality market, coupled with a genuine appreciation for the Geejam ethos. If you are ready to make a significant impact on a global luxury brand and thrive in a creative, fast-paced environment, we encourage you to apply.
Key Responsibilities
- Develop and execute comprehensive PR strategies aligned with Geejam Collection's brand objectives and marketing goals.
- Cultivate and maintain strong relationships with local, national, and international media contacts, including journalists, influencers, and industry publications.
- Generate compelling press releases, media kits, pitches, articles, and other PR materials that highlight Geejam's unique features, events, and initiatives.
- Act as the primary point of contact for all media inquiries, facilitating interviews and providing accurate, timely information.
- Monitor media coverage, analyze PR campaign effectiveness, and report on key performance indicators (KPIs).
- Proactively identify and capitalize on opportunities for positive media exposure, thought leadership, and brand partnerships.
- Manage crisis communications and reputation management efforts, ensuring consistent messaging and prompt response to sensitive issues.
- Organize and coordinate press visits, familiarization trips, and media events to showcase the Geejam experience.
- Collaborate with the marketing team on social media content, website updates, and internal communications to ensure brand consistency.
- Keep abreast of industry trends, competitor activities, and emerging PR best practices to ensure Geejam remains at the forefront of luxury hospitality communication.
Required Skills
- Exceptional written and verbal communication skills in English.
- Demonstrated expertise in media relations and building strong journalist relationships.
- Proven ability to develop and execute effective PR campaigns.
- Strong understanding of brand management and reputation safeguarding.
- Proficiency in creating engaging content for various media channels (press releases, articles, social media).
- Excellent organizational and project management abilities, with meticulous attention to detail.
- Crisis communication and issues management experience.
- Proficiency with PR analytics and media monitoring tools.
Preferred Qualifications
- Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field.
- Prior experience in the luxury hospitality, tourism, or entertainment industry.
- Knowledge of the Jamaican media landscape and cultural nuances.
- Fluency in an additional language (e.g., Spanish, French).
- Experience with influencer marketing and digital PR strategies.
- Certification in public relations (e.g., APR).
Perks & Benefits
- Competitive salary package.
- Health and wellness benefits.
- Opportunity to work in a stunning, world-renowned luxury resort environment.
- Employee discounts on resort services and amenities.
- Professional development and growth opportunities.
- Supportive and collaborative team culture.
- Complimentary staff meals during shifts.
- Access to beautiful natural surroundings and cultural experiences.
- Contribution to a globally recognized luxury brand.
How to Apply
Interested candidates are invited to submit their detailed resume and a cover letter outlining their relevant experience and why they are the ideal fit for Geejam Collection. Please click on the application link below to apply for this exciting opportunity.