About Company
Red Shoe Events is a dynamic and innovative events company based in Glasgow, dedicated to crafting unforgettable experiences. We specialise in delivering bespoke events, from intimate gatherings to large-scale festivals, with a keen eye for detail and a passion for creativity. Our team thrives on bringing visions to life, ensuring every event resonates with its audience and leaves a lasting impression. We pride ourselves on our collaborative spirit, our commitment to excellence, and our deep roots in the vibrant Scottish cultural scene. Joining Red Shoe Events means becoming part of a passionate group that values imagination, hard work, and the magic of live events.
Job Description
Are you a proactive and enthusiastic individual with a flair for engaging audiences and a passion for festivals? Red Shoe Events is seeking a dedicated Event Promoter – Festival Support to join our vibrant team in Glasgow. This role is crucial for spreading the word about our exciting festival projects and ensuring maximum attendance and engagement. You will be at the forefront of our promotional efforts, connecting with potential attendees, community groups, and local businesses to build buzz and excitement. This isn’t just an office-bound role; you’ll be out in the community, at relevant local events, and immersed in the cultural landscape of Glasgow, making genuine connections.
The ideal candidate will possess a strong understanding of various promotional channels, from digital platforms to grassroots marketing. You’ll be instrumental in developing and executing innovative promotional campaigns that capture the essence of our festivals and appeal to diverse audiences. Beyond promotion, you’ll also provide essential on-site support during festival events, ensuring a smooth and successful experience for everyone involved. This is a fantastic opportunity for someone looking to make a significant impact in the Scottish events industry, working with a team that values creativity, initiative, and a love for bringing people together through extraordinary experiences. If you’re ready to champion exciting festivals and help create memorable moments, we want to hear from you!
Key Responsibilities
- Develop and implement creative promotional strategies for upcoming festival projects, both online and offline.
- Engage directly with target audiences, community groups, and local businesses to generate interest and secure partnerships.
- Manage and update social media channels with engaging content related to festival promotion.
- Distribute promotional materials (flyers, posters, merchandise) to key locations and at relevant events.
- Act as a brand ambassador for Red Shoe Events and its festival projects, representing our values and vision.
- Monitor and report on the effectiveness of promotional campaigns, providing insights and recommendations for improvement.
- Provide hands-on support during festival setup, execution, and breakdown, ensuring a seamless experience.
- Assist with on-site guest relations, information dissemination, and problem-solving during festival operations.
- Cultivate and maintain relationships with media contacts, influencers, and community stakeholders.
- Research and identify new promotional opportunities and channels within the local market.
Required Skills
- Proven experience in event promotion, marketing, or community engagement.
- Excellent verbal and written communication skills.
- Strong interpersonal skills with the ability to build rapport quickly.
- Proficiency in social media platforms and digital marketing tools.
- Exceptional organisational and time management abilities.
- Creative thinking and problem-solving skills.
- Ability to work independently and as part of a dynamic team.
- Flexibility to work evenings and weekends as required by event schedules.
- A genuine passion for music, arts, and cultural festivals.
Preferred Qualifications
- A degree or equivalent qualification in Marketing, Communications, Events Management, or a related field.
- Previous experience working with festivals or large-scale public events.
- Knowledge of the Glasgow and wider Scottish cultural and events landscape.
- Full UK driving license and access to a vehicle (for material distribution and event logistics).
Perks & Benefits
- Competitive salary and opportunities for performance-based bonuses.
- Opportunities for professional development and growth within a thriving company.
- A vibrant, collaborative, and creative work environment.
- Access to and involvement in exciting festivals and cultural events.
- Pension scheme.
- Company outings and social events.
How to Apply
If you are ready to bring your promotional expertise and passion for festivals to Red Shoe Events, we encourage you to apply! Please submit your CV and a cover letter outlining your relevant experience and why you are the perfect fit for this role. Encourage applicants to click on the link below to apply for the job.