About Company
Emmerson Marketing Group is a full-service marketing and public relations agency dedicated to elevating brands and creating impactful connections. Based in Texarkana, we serve a diverse portfolio of clients across various sectors, helping them tell their stories, engage their audiences, and achieve their strategic goals. Our team prides itself on creativity, strategic thinking, and a commitment to delivering measurable results. We believe in fostering a dynamic and supportive environment where talent can thrive and innovative ideas are encouraged. We work with clients ranging from local businesses to regional entities, and our public relations division plays a critical role in shaping public perception and media presence, including for our entertainment and arts clients.
Job Description
Are you a passionate music enthusiast with a knack for communication and a desire to kickstart your career in public relations? Emmerson Marketing Group is seeking a dedicated and energetic Music PR Assistant to join our vibrant team in Highland, Texarkana. This is an incredible opportunity for an emerging professional to gain hands-on experience in the fast-paced world of music publicity, contributing to campaigns that shape narratives and amplify artist voices. You’ll be at the heart of our client services team, directly supporting the strategic rollout of new music releases, tour announcements, and artist branding initiatives.
As a Music PR Assistant, you will play a crucial supporting role in our public relations efforts, specifically tailored to our music and entertainment clientele. You’ll work closely with senior PR professionals to execute comprehensive publicity strategies, helping artists, labels, and music-related events gain visibility across traditional and digital media platforms. Your day-to-day will be dynamic, involving everything from meticulous media monitoring to crafting compelling pitches that capture the attention of journalists and influencers. You’ll assist in building and maintaining strong relationships with music journalists, bloggers, podcasters, and other key media contacts. This role is ideal for someone who is highly organized, possesses excellent written and verbal communication skills, and has a genuine passion for discovering and promoting musical talent across diverse genres, from indie rock to hip-hop, country, and pop.
Beyond media relations, you’ll also contribute to the creation of press materials, help manage publicity calendars, track coverage, and compile comprehensive reports on campaign performance. Your organizational skills will be key in managing multiple projects simultaneously, ensuring all deadlines are met with precision and professionalism. We’re looking for someone eager to learn, contribute, and grow within a supportive team environment, someone who thrives in a collaborative setting and isn’t afraid to bring fresh ideas to the table. You’ll be instrumental in keeping campaigns running smoothly, ensuring that our clients’ stories resonate with target audiences and achieve widespread coverage. If you’re ready to dive deep into the music industry from a PR perspective, develop invaluable skills, and make a tangible impact on artists’ careers, then we encourage you to apply. This position offers a unique chance to blend your love for music with a challenging and rewarding career in public relations, providing a foundational experience that can propel you forward in the entertainment industry.
Key Responsibilities
- Assist in drafting and distributing press releases, media alerts, and promotional materials for music clients.
- Conduct thorough media research to identify relevant journalists, bloggers, influencers, and outlets in the music industry.
- Develop and maintain organized media lists, ensuring contact information is up-to-date.
- Support senior PR staff in pitching stories and securing coverage for artists, albums, tours, and events.
- Monitor media for client mentions and track competitor activities; compile daily media clippings and coverage reports.
- Coordinate interview schedules, press conferences, and media appearances for artists.
- Assist with social media content creation and community management in support of PR campaigns.
- Manage and organize digital assets, including press kits, photos, and music files.
- Contribute to strategy sessions and brainstorming for new client campaigns.
- Provide general administrative support to the PR team as needed.
Required Skills
- Exceptional written and verbal communication skills.
- Strong organizational abilities and meticulous attention to detail.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
- Demonstrated passion for music and a solid understanding of current music trends and industry landscape.
- Ability to work effectively in a fast-paced, deadline-driven environment.
- Proactive attitude with a strong eagerness to learn and contribute.
Preferred Qualifications
- Bachelor's degree in Public Relations, Marketing, Communications, Journalism, Music Business, or a related field.
- Previous internship or professional experience (6-12 months) in PR, marketing, media, or the music industry.
- Familiarity with PR software (e.g., Cision, Muck Rack) and media monitoring tools.
- Active presence on various social media platforms and an understanding of their role in PR.
- Knowledge of various music genres and artist development processes.
Perks & Benefits
- Competitive salary commensurate with experience.
- Comprehensive health, dental, and vision insurance plans.
- Paid time off (vacation, sick leave, holidays).
- Opportunities for professional development and industry training.
- A collaborative and creative work environment with a passion for music.
- Exposure to a diverse portfolio of music artists and projects.
- Convenient office location in Highland, Texarkana.
How to Apply
Ready to make your mark in music PR? We invite passionate and driven candidates to apply by clicking the link below. Please ensure your resume highlights relevant experience, skills, and your undeniable enthusiasm for the music industry. We look forward to reviewing your application and potentially welcoming you to the Emmerson Marketing Group family!