About Company
Insights Global is a dynamic and innovative marketing agency based in Fayetteville, Arkansas. We specialize in crafting compelling brand stories and executing strategic digital campaigns that drive measurable results for our diverse client base. From startups to established enterprises, we partner with businesses across various industries to enhance their online presence, engage their target audiences, and achieve their growth objectives. Our team comprises passionate strategists, creative designers, and talented writers who are dedicated to delivering exceptional value and fostering long-term client relationships. We believe in a collaborative, results-driven approach and a work culture that values creativity, flexibility, and continuous learning.
Job Description
Are you a wordsmith with a passion for crafting compelling narratives that captivate audiences and drive results? Do you thrive in a flexible, remote environment where your creativity knows no bounds? Insights Global, a dynamic and innovative marketing agency based in Fayetteville, Arkansas, is seeking a talented Remote Copywriter to join our growing team. While our roots are firmly planted in Fayetteville, this role offers the ultimate flexibility, allowing you to work from anywhere, anytime, as long as the work gets done and deadlines are met.
At Insights Global, we believe in the power of well-crafted words to transform brands and connect businesses with their ideal customers. We partner with a diverse range of clients, from budding startups to established enterprises, helping them articulate their unique value propositions across various platforms. As our Remote Copywriter, you will be instrumental in developing engaging content that resonates with target audiences, builds brand loyalty, and achieves measurable business objectives. This role is perfect for an individual who is not only proficient in writing but also strategically minded, capable of understanding client goals and translating them into persuasive copy that converts.
This is a fantastic opportunity for a creative professional who is self-motivated, detail-oriented, and possesses an impeccable grasp of grammar and style. You will be responsible for creating a wide array of content, including persuasive website copy, engaging blog posts, dynamic social media updates, high-converting email campaigns, impactful press releases, insightful case studies, and more. We’re looking for someone who can not only write beautifully but also understand the strategic intent behind every piece of content, ensuring it aligns with client brand guidelines and marketing objectives. You’ll work closely with our strategists, designers, and account managers to ensure a cohesive brand voice and message across all client initiatives. The ideal candidate will be adept at conducting thorough research, translating complex ideas into clear and concise language, and adapting writing styles to suit different client voices and industry niches. You’ll contribute directly to the success of our clients by crafting messages that inform, persuade, and inspire action. If you’re passionate about storytelling, a master of tone, and eager to make a significant impact from the comfort of your chosen workspace, we encourage you to apply. Join us and help shape the future of digital communication, one powerful word at a time!
Key Responsibilities
- Develop high-quality, engaging, and persuasive copy for various marketing channels, including websites, blogs, social media, email campaigns, and advertising.
- Collaborate with strategists, designers, and account managers to understand client objectives and translate them into effective content strategies.
- Conduct thorough research on industry-related topics, client services, and target audiences to ensure accuracy and relevance.
- Adapt writing style and tone to match different client brand voices and target demographics.
- Edit and proofread content for clarity, grammar, spelling, and adherence to brand guidelines.
- Optimize content for search engines (SEO) to improve organic visibility and ranking.
- Manage multiple projects simultaneously, meeting deadlines and delivering high-quality work consistently.
- Stay up-to-date with industry trends, content marketing best practices, and new digital communication techniques.
Required Skills
- Exceptional writing, editing, and proofreading skills with a strong command of English grammar and style.
- Proven ability to create engaging, persuasive, and error-free copy across various formats.
- Demonstrated understanding of content marketing principles and best practices.
- Experience with SEO best practices for content creation.
- Strong research skills and ability to translate complex information into clear, concise language.
- Ability to work independently, manage time effectively, and meet deadlines in a remote environment.
- Proficiency with content management systems (CMS) and project management tools.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
- Experience working in an agency environment or with multiple clients simultaneously.
- Familiarity with marketing analytics and how content contributes to key performance indicators (KPIs).
- Experience with specific content optimization tools (e.g., SEMrush, Ahrefs, Yoast SEO).
- A strong portfolio showcasing diverse writing samples and successful projects.
Perks & Benefits
- Flexible working hours and complete remote work flexibility.
- Competitive salary.
- Opportunities for professional development and continuous learning.
- Collaborative and supportive team environment.
- Contribution to diverse and impactful client projects.
- Generous paid time off (PTO) and holidays.
How to Apply
Click on the application link below to submit your resume and cover letter. Please include a portfolio of your best work demonstrating your range and capabilities.