About Company
Epsilon is a global leader in outcome-based marketing, specializing in truly connecting brands with consumers. As part of Publicis Groupe, we leverage data, technology, and creative expertise to deliver personalized, relevant, and impactful brand experiences. Our Manchester presence is at the forefront of driving engagement for clients across various sectors, from fast-moving consumer goods to technology and automotive. We pride ourselves on fostering innovation, collaboration, and a results-driven culture, empowering our teams to deliver exceptional value and measurable outcomes.
Job Description
Are you a dynamic and results-driven individual with a passion for bringing brands to life? Epsilon is seeking an enthusiastic Field Marketing Executive – Brand Activation to join our vibrant team based in Gorton, Manchester. This is a fantastic opportunity to be the face of our clients’ brands, directly engaging with consumers and executing impactful marketing campaigns in real-world settings.
In this pivotal role, you’ll be responsible for planning, executing, and reporting on a variety of brand activation initiatives, from product launches and in-store promotions to experiential events and guerrilla marketing. You’ll work autonomously and as part of a supportive team, representing diverse brands with professionalism and flair. This isn’t a desk job; you’ll be out in the field, interacting with the public, building relationships with retailers, and gathering vital market insights across Gorton and the wider Manchester area. You will play a crucial role in enhancing brand visibility, driving customer engagement, and ultimately contributing to our clients’ commercial success.
We’re looking for someone who thrives on direct consumer interaction, possesses excellent communication skills, and has a knack for turning strategic objectives into tangible results. You’ll need to be highly organised, adaptable, and proactive, with the ability to think on your feet and solve problems creatively. If you’re passionate about making a real impact on brand perception and driving consumer engagement through innovative field marketing strategies, we want to hear from you. Join Epsilon and help shape the future of brand experiences.
Key Responsibilities
- Execute field marketing campaigns, brand activations, and promotional events according to client briefs and strategies.
- Engage directly with target consumers to promote products/services, generate leads, and enhance brand awareness.
- Manage and set up event collateral, displays, and promotional materials effectively and efficiently.
- Build and maintain strong relationships with retail partners, venue managers, and key stakeholders in the field.
- Gather market intelligence, consumer feedback, and competitor insights from activation sites.
- Provide comprehensive and timely reports on campaign performance, consumer interactions, and key metrics.
- Ensure all field activities adhere strictly to brand guidelines, compliance standards, and health & safety regulations.
- Manage allocated budgets and resources for field activities, ensuring cost-effectiveness and ROI.
- Identify opportunities for campaign optimisation and provide actionable recommendations for future initiatives.
- Represent Epsilon and its clients with professionalism, enthusiasm, and a consistently positive brand image.
Required Skills
- Proven experience (2+ years) in field marketing, brand activation, promotions, or a similar customer-facing role.
- Excellent interpersonal and communication skills, with the ability to engage and influence diverse audiences.
- Strong organisational and time management abilities, capable of managing multiple projects simultaneously.
- A proactive, self-motivated attitude, with a problem-solving mindset and adaptability to changing environments.
- Full UK driving license and access to a reliable vehicle, as regular travel within the region is essential.
- Proficiency in using reporting tools and basic office software (e.g., Microsoft Office Suite, Google Workspace).
- Ability to work flexible hours, including some evenings and weekends, as required by campaign schedules and events.
Preferred Qualifications
- A degree or diploma in Marketing, Business, Communications, or a related field.
- Experience with CRM software or field marketing management platforms.
- Previous experience working within an agency environment or for a major brand.
- Knowledge of the local Manchester market and consumer trends.
- First Aid certification (advantageous for event management scenarios).
Perks & Benefits
- Competitive salary and performance-based bonuses tied to campaign success.
- Company car allowance or mileage reimbursement for business travel.
- Comprehensive health and wellness benefits package, including private medical insurance.
- Opportunities for professional development and accelerated career progression within a global network.
- Dynamic, collaborative, and supportive team environment.
- Employee assistance program offering confidential support and advice.
- Generous holiday allowance, increasing with service.
- Regular team social events and company-wide celebrations.
How to Apply
If you’re ready to make a significant impact and grow your career with a leading marketing powerhouse, we encourage you to apply! Please click on the application link below to explore current opportunities at Epsilon and submit your CV and a compelling cover letter detailing your relevant experience and why you are the ideal candidate for this Field Marketing Executive – Brand Activation role. We look forward to reviewing your application!