About Company
Bering Air has been a lifeline for Western Alaska since 1983, connecting remote communities to vital services, family, and opportunities. We operate scheduled flights, cargo services, and charters, playing a crucial role in the region’s economy and social fabric. Our commitment to safety, reliability, and community defines us. We embrace innovation to better serve our unique market, and we’re looking for passionate individuals to join our team in making a real difference. We pride ourselves on understanding the unique needs of our passengers and cargo clients, providing essential transportation services that are reliable and culturally sensitive. Our operations are integral to the daily lives and economic well-being of the communities we serve across vast and challenging terrains.
Job Description
Are you a digital marketing maestro with a passion for remote connectivity and community impact? Bering Air is seeking a dynamic and innovative Digital Marketing Officer to lead our remote promotion efforts. This fully remote position offers the unique opportunity to shape the digital presence of a critical regional airline, connecting diverse communities across Western Alaska. You will be instrumental in developing and executing comprehensive digital strategies that enhance our brand visibility, drive engagement, and support our mission of reliable air service. From crafting compelling social media campaigns to optimizing our online presence and analyzing digital trends, you will be the driving force behind our efforts to reach and resonate with our customers, partners, and the broader public in an increasingly digital world. This role requires a strategic thinker who is adept at working independently, creatively solving challenges unique to remote markets, and passionate about storytelling through digital channels. You will collaborate closely with our operations and customer service teams to ensure our marketing initiatives align with our core values and business objectives, making a tangible impact on the lives of those we serve by ensuring that our crucial services are effectively communicated and accessible to all who depend on them. You will utilize your expertise to navigate the digital landscape, ensuring our messages are not only seen but truly understood and valued by our diverse audience, contributing directly to the sustained growth and outreach of Bering Air.
Key Responsibilities
- Develop and execute comprehensive digital marketing strategies to promote Bering Air's scheduled flights, cargo services, and charter operations, with a strong focus on remote engagement and reach.
- Manage and optimize all social media channels (e.g., Facebook, Instagram, LinkedIn, YouTube), creating engaging content, fostering community interaction, and monitoring performance tailored to our audience.
- Implement SEO/SEM strategies to improve organic search rankings, drive website traffic, and enhance online visibility for key routes and services.
- Design, launch, and analyze targeted email marketing campaigns to nurture leads, inform customers about flight updates, and promote special offers.
- Create compelling digital content, including website copy, blog posts, video scripts, and graphics, tailored for various digital platforms and regional interests.
- Monitor, analyze, and report on the performance of all digital marketing campaigns using analytics tools, providing data-driven insights and recommendations for continuous optimization.
- Identify and implement new digital marketing trends, tools, and technologies relevant to the aviation industry and the unique challenges of marketing in remote Alaskan markets.
- Collaborate with internal teams (operations, customer service, sales) to ensure brand consistency and integrate marketing efforts with overall business goals and operational realities.
- Manage the digital marketing budget, ensuring cost-effective allocation of resources and maximizing return on investment (ROI).
- Conduct market research to understand customer behavior, competitive landscape, and regional market dynamics to inform strategic decisions.
Required Skills
- Proven experience (3+ years) in developing and executing successful digital marketing campaigns across various channels.
- Strong proficiency in social media management and content creation platforms, with a portfolio showcasing engagement.
- Expertise in SEO/SEM best practices and hands-on experience with tools like Google Analytics, Google Ads, SEMrush, or similar.
- Excellent written and verbal communication skills with the ability to craft engaging, persuasive, and culturally sensitive content.
- Demonstrated ability to work independently, manage multiple projects simultaneously, and meet deadlines in a remote work environment.
- Analytical mindset with the ability to interpret complex data, generate actionable insights, and make data-driven decisions.
- Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite) for basic content creation and visual storytelling.
- Understanding of email marketing platforms and automation techniques to build effective customer journeys.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Business, or a closely related field.
- Experience working in the aviation, travel, or logistics industry, particularly with regional or remote operations.
- Knowledge of the unique demographics and marketing challenges inherent in rural Alaskan communities.
- Experience with video content creation and editing for digital platforms.
- Certifications in Google Ads, Google Analytics, or other widely recognized digital marketing platforms.
- Proficiency in project management software (e.g., Asana, Trello) to streamline workflows.
Perks & Benefits
- Competitive salary and comprehensive benefits package.
- Opportunity to work remotely from anywhere, providing flexibility and work-life balance.
- Be part of a vital service that genuinely connects and supports communities across Alaska.
- A dynamic, collaborative, and supportive work environment.
- Opportunities for professional development and continuous learning.
- Generous paid time off and holidays.
- Employee travel benefits (specifics subject to company policy and availability).
How to Apply
If you are a results-driven digital marketer ready to make a significant impact with a company that truly serves its community, we encourage you to apply! Please click on the application link below to submit your resume and a compelling cover letter outlining your relevant experience, your approach to remote promotion, and why you are the ideal candidate for this unique role at Bering Air.