About Company
Bigfish Creative Group is an award-winning marketing and advertising agency that has been serving businesses for over two decades. Based near Phenix City, AL, our mission is to empower businesses of all sizes – from innovative startups to established enterprises – with strategic branding and performance-driven digital solutions. We specialize in crafting compelling brand narratives, designing intuitive websites, developing engaging content strategies, and, most crucially, executing highly effective digital advertising campaigns that deliver measurable results. Our core philosophy is built on a foundation of deep client understanding, strategic insight, and creative excellence. We pride ourselves on fostering a collaborative, innovative, and supportive environment where our diverse team of talented professionals can thrive and produce impactful work. Joining Bigfish means becoming part of a passionate group dedicated to pushing creative boundaries, embracing new technologies, and consistently delivering exceptional value to our growing portfolio of clients. While our primary office is located in Columbus, GA, we are strong proponents of modern work models and are actively expanding our remote talent pool to bring a wider range of perspectives and specialized expertise to our operations.
Job Description
Are you a highly skilled and motivated digital advertising strategist with a passion for driving impactful, data-driven campaigns from anywhere? Bigfish Creative Group is actively seeking a Digital Advertising Strategist to join our dynamic, remote-first team. In this pivotal role, you will be instrumental in developing, executing, and meticulously optimizing comprehensive digital advertising strategies across a variety of platforms for our diverse portfolio of clients. This position goes beyond simple ad management; it requires a deep understanding of client objectives, a knack for identifying precise target audiences, the ability to craft compelling and persuasive ad copy and visuals, and the expertise to leverage advanced analytics to maximize return on investment (ROI).
As our Digital Advertising Strategist, you will take full ownership of the entire campaign lifecycle, from the initial strategic concept and meticulous budget allocation to detailed performance analysis and transparent client reporting. We are looking for a critical thinker, someone who is always seeking opportunities to innovate, test new approaches, and continuously refine existing strategies to ensure our clients not only meet but consistently exceed their marketing goals. Your proven expertise in leading digital advertising platforms such as Google Ads, Meta Ads (Facebook/Instagram), LinkedIn Ads, and other programmatic advertising channels will be absolutely essential. You will be expected to regularly monitor key performance indicators (KPIs), conduct rigorous A/B testing, and provide actionable insights that inform both internal team strategies and direct client recommendations. Excellent communication skills are paramount, as you will frequently translate complex data and technical concepts into clear, concise, and compelling recommendations for our clients and internal stakeholders. This role offers the unique opportunity to contribute significantly to a growing, forward-thinking agency, work with a variety of industries, and make a tangible, measurable impact on our clients’ success, all while enjoying the flexibility and autonomy of a remote work environment. If you thrive on intellectual challenges, love diving deep into data, and are committed to continuous learning in the ever-evolving digital landscape, we strongly encourage you to apply.
Key Responsibilities
- Develop, implement, and manage comprehensive digital advertising strategies across platforms like Google Ads, Meta Ads, LinkedIn Ads, and other programmatic channels.
- Conduct thorough audience research, keyword research, and competitive analysis to inform campaign strategy.
- Manage campaign budgets effectively, ensuring optimal spend and maximum ROI.
- Monitor, analyze, and report on campaign performance using analytics tools, identifying trends and insights.
- Perform A/B testing on ad copy, creatives, landing pages, and targeting to continually improve campaign effectiveness.
- Provide clear, concise, and compelling performance reports and strategic recommendations to clients and internal teams.
- Stay up-to-date with the latest digital advertising trends, platform changes, and best practices.
- Collaborate with creative and content teams to ensure ad creative and messaging align with campaign goals.
- Identify opportunities for campaign expansion, optimization, and new platform integration.
- Troubleshoot campaign performance issues and implement timely solutions.
Required Skills
- 5+ years of experience in digital advertising strategy and campaign management
- Expert-level proficiency in Google Ads (Search, Display, Video, Shopping)
- Expert-level proficiency in Meta Ads Manager (Facebook, Instagram)
- Strong understanding of analytics platforms (e.g., Google Analytics 4)
- Proven track record of driving measurable results and managing significant ad budgets
- Excellent analytical skills with the ability to interpret complex data and translate it into actionable insights
- Exceptional written and verbal communication skills
- Proficiency in Microsoft Excel or Google Sheets for data analysis and reporting
- Strategic thinking and problem-solving abilities
- Ability to work independently and manage multiple projects in a remote environment
Preferred Qualifications
- Google Ads and Meta Blueprint certifications
- Experience with other ad platforms (e.g., LinkedIn Ads, Pinterest Ads, TikTok Ads, programmatic DSPs)
- Experience with CRM platforms (e.g., HubSpot, Salesforce)
- Familiarity with SEO principles and how they integrate with paid strategies
- Experience in an agency environment managing multiple client accounts
- Bachelor's degree in Marketing, Advertising, Business, or a related field
Perks & Benefits
- Competitive salary package
- Fully remote work flexibility
- Comprehensive health, dental, and vision insurance options
- Paid time off (PTO) and company holidays
- Opportunities for professional development and continuous learning
- Collaborative and supportive team environment
- Access to the latest marketing tools and technologies
- Work with a diverse range of clients and industries
How to Apply
To seize this exciting opportunity and join our innovative team, please click on the application link below. We encourage you to submit your detailed resume and a cover letter outlining your experience and why you are the ideal candidate for this remote Digital Advertising Strategist role. We look forward to reviewing your application!