About Company
Rawbank stands as a leading financial institution in the Democratic Republic of Congo, consistently pioneering innovation and delivering exceptional banking services for over two decades. With a robust network across the country, Rawbank is dedicated to fostering economic growth, supporting local businesses, and empowering individuals. Our commitment extends beyond traditional banking; we are deeply invested in corporate social responsibility, aiming to make a tangible, positive impact on the communities we serve. We pride ourselves on our customer-centric approach, leveraging cutting-edge technology and a team of dedicated professionals to maintain our position as a trusted partner in the nation’s development. Joining Rawbank means becoming part of a dynamic, forward-thinking organization that values integrity, excellence, and a collaborative spirit.
Job Description
Are you a skilled communicator with a passion for shaping narratives and building strong brand identities? Rawbank is seeking an experienced and dynamic Public Relations Officer specializing in Brand Communication to join our vibrant team in Kinshasa. This pivotal role will be instrumental in enhancing Rawbank’s reputation, managing our public image, and strategically communicating our value proposition to a diverse range of stakeholders across local, national, and international platforms.
As our Public Relations Officer, you will be at the forefront of crafting compelling stories that resonate with our audience, ensuring consistency in our brand messaging, and proactively engaging with media outlets and influencers. You will be responsible for developing and executing comprehensive PR strategies that align with our business objectives and reinforce our commitment to innovation, community, and financial excellence. The ideal candidate will possess a keen understanding of the Congolese media landscape, coupled with exceptional writing and interpersonal skills. You will be expected to thrive in a fast-paced environment, capable of managing multiple projects simultaneously while maintaining the highest standards of professionalism and accuracy. This role offers a unique opportunity to contribute significantly to the public perception of one of DRC’s most prominent financial institutions, navigating complex communication challenges and celebrating our successes. If you are a proactive, strategic thinker with a proven track record in public relations and brand communication, we invite you to help us tell the Rawbank story.
Key Responsibilities
- Develop, implement, and manage comprehensive public relations strategies and campaigns aligned with Rawbank’s brand objectives and business goals.
- Proactively cultivate and maintain strong relationships with key media contacts, journalists, influencers, and industry thought leaders in DRC and beyond.
- Draft compelling press releases, media kits, speeches, articles, and other PR materials that articulate Rawbank’s key messages and achievements.
- Monitor, analyze, and report on media coverage and public sentiment, providing strategic insights and recommendations to senior management.
- Act as a primary point of contact for media inquiries, ensuring timely and accurate responses.
- Manage crisis communication effectively, developing strategies and messaging to mitigate negative publicity and protect brand reputation.
- Collaborate closely with the Marketing, Digital, and CSR teams to ensure integrated communication efforts across all platforms.
- Organize and manage press conferences, media briefings, and other PR events.
- Support internal communications initiatives to ensure employee alignment with brand values and strategic direction.
- Identify and leverage opportunities for positive brand exposure through sponsorships, partnerships, and community engagement initiatives.
Required Skills
- Proven experience (minimum 4 years) in public relations, corporate communications, or brand management, preferably within a regulated industry.
- Exceptional written and verbal communication skills in both French and English (proficiency in Lingala or Swahili is a strong asset).
- Demonstrated ability to develop and execute successful PR campaigns.
- Strong media relations expertise with a network of contacts in DRC.
- Crisis communication and issues management experience.
- Excellent interpersonal skills and the ability to build rapport with diverse stakeholders.
- Strategic thinking with a keen eye for detail and accuracy.
- Proficiency in PR measurement tools and media monitoring software.
- Ability to work under pressure and manage multiple projects concurrently.
Preferred Qualifications
- Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or a related field (Master’s degree preferred).
- Experience in the banking or financial services sector.
- Proficiency with digital PR and social media management.
- Understanding of the socio-economic and political landscape of the Democratic Republic of Congo.
- Experience working with international media outlets.
Perks & Benefits
- Competitive salary and performance-based incentives.
- Comprehensive health insurance package.
- Generous paid time off and public holidays.
- Opportunities for professional development and continuous learning.
- A vibrant and supportive work environment.
- Career growth opportunities within a leading financial institution.
- Employee assistance programs.
How to Apply
We encourage all qualified and interested candidates to apply. Please click on the application link below to submit your detailed CV and a cover letter outlining your experience and why you are the ideal candidate for this role. In your cover letter, please highlight your relevant experience in brand communication and media relations within the Congolese context. We look forward to reviewing your application.