About Company
Infomedia is a dynamic and innovative web design, development, and digital marketing agency based in Birmingham, Alabama. For over 25 years, we’ve partnered with businesses across various industries to craft compelling online presences and drive measurable growth. We pride ourselves on our collaborative culture, cutting-edge solutions, and a steadfast commitment to helping our clients succeed in the ever-evolving digital landscape. As we continue to expand our reach and services, we’re looking for passionate individuals who are ready to make a significant impact. We foster an environment where creativity, strategic thinking, and continuous learning are highly valued, allowing our team members to thrive and lead the way in digital innovation. Join us to be part of a team that values integrity, exceptional client service, and pushing the boundaries of what’s possible online.
Job Description
We are seeking an experienced and visionary Digital Marketing Manager with strong leadership capabilities to join our growing remote team. In this pivotal role, you will be responsible for developing, implementing, and managing comprehensive digital marketing strategies that align with our clients’ diverse business objectives and our agency’s ambitious growth targets. This is a unique opportunity to lead a distributed team of talented marketing professionals, fostering a culture of excellence, innovation, collaboration, and continuous improvement, all from a remote setting. You will oversee all facets of our digital marketing initiatives, including strategic planning for SEO, SEM, compelling content marketing, engaging social media campaigns, effective email marketing funnels, and robust analytics and reporting, ensuring all campaigns are meticulously optimized for maximum performance and demonstrable return on investment (ROI).
The ideal candidate will possess a deep, current understanding of the evolving digital landscape, staying ahead of trends and technological advancements. You will have a proven track record of driving successful, data-backed campaigns and exceptional leadership skills essential for motivating, guiding, and empowering a high-performing remote workforce. Your strategic foresight will be instrumental in defining our digital marketing roadmap, identifying new market opportunities, and ensuring our strategies not only meet but exceed industry best practices. The ability to communicate complex digital concepts clearly and persuasively, both internally to your team and externally to our valued clients, will be a critical determinant of success. We are looking for a hands-on leader who isn’t afraid to dive into the details, troubleshoot challenges, and innovate solutions. If you are a strategic thinker, a results-oriented manager, and passionately committed to leveraging digital channels to achieve tangible business outcomes, we encourage you to apply. Join us to help shape the future of our digital marketing offerings, making a real impact on our agency and our clients’ success. This role offers the unparalleled flexibility of remote work while demanding a high level of accountability, strategic input, and dedicated team mentorship to foster growth and development.
Key Responsibilities
- Develop and execute comprehensive digital marketing strategies across all channels (SEO, SEM, Social Media, Content, Email, Display) for agency clients.
- Lead, mentor, and manage a remote team of digital marketing specialists, fostering a collaborative and high-performance environment.
- Oversee the planning, implementation, and optimization of paid advertising campaigns (Google Ads, Social Media Ads).
- Drive organic search performance through advanced SEO strategies, technical audits, and content optimization.
- Develop and manage content marketing calendars and strategies, ensuring engaging and relevant content creation.
- Analyze campaign performance data using tools like Google Analytics, Google Search Console, and other platforms to provide actionable insights and reports.
- Manage client relationships, presenting strategies, performance reports, and ensuring client satisfaction.
- Stay abreast of the latest digital marketing trends, technologies, and best practices, integrating new ideas into strategies.
- Allocate and manage digital marketing budgets effectively to maximize ROI.
- Collaborate with web development and design teams to ensure seamless integration of marketing efforts.
Required Skills
- 5+ years of experience in digital marketing, with at least 2 years in a leadership or managerial role.
- Proven experience managing and leading remote teams effectively.
- Expertise in SEO, SEM (PPC), social media marketing, content marketing, and email marketing.
- Strong proficiency with Google Analytics, Google Ads, Google Search Console, and other marketing automation platforms.
- Demonstrable experience developing and executing successful digital marketing strategies that achieved measurable results.
- Excellent analytical skills with the ability to interpret data and translate it into actionable strategies.
- Exceptional communication, presentation, and interpersonal skills.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
Preferred Qualifications
- Master's degree in Marketing or a related field.
- Certifications in Google Ads, Google Analytics, HubSpot, or similar platforms.
- Experience with CRM systems and marketing automation tools (e.g., Salesforce, Marketo, HubSpot).
- Familiarity with A/B testing and conversion rate optimization (CRO) techniques.
- Prior agency experience or experience managing multiple client accounts.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance.
- Paid time off and company holidays.
- 401(k) retirement plan with company match.
- Flexible remote work environment with a strong emphasis on work-life balance.
- Professional development opportunities and access to training resources.
- Collaborative and supportive team culture with regular virtual team events.
- Opportunity to work with a diverse portfolio of clients and exciting projects.
How to Apply
Interested candidates are encouraged to apply by clicking on the application link below. Please ensure your resume highlights your experience in digital marketing leadership and remote team management, along with quantifiable achievements. We look forward to reviewing your application!