About Company
Vodacom Congo, a leading telecommunications company in the Democratic Republic of Congo, is committed to connecting communities and driving digital transformation across the nation. With a vast network and innovative services, we empower millions of individuals and businesses, enabling them to communicate, transact, and thrive in an increasingly digital world. We are dedicated to providing reliable connectivity, exceptional customer experiences, and contributing positively to the socio-economic development of the DRC. Our team in Mwene-Ditu plays a crucial role in extending our reach and ensuring local engagement, helping bridge the digital divide and foster growth within the region.
Job Description
Are you a creative storyteller with a passion for digital communication and a strategic mind for content? Vodacom Congo is seeking a dynamic and experienced Social Media Manager with a focus on Content Planning to join our vibrant team in Mwene-Ditu, Lomami Province. In this pivotal role, you will be instrumental in shaping our online narrative, crafting compelling content strategies, and ensuring our brand voice resonates across various social media platforms that are critical for connecting with our diverse customer base in the DRC. You will be responsible for developing comprehensive content calendars, identifying trending topics relevant to our audience and industry, and collaborating with internal teams to produce engaging multimedia assets that capture attention and drive interaction. This role requires an individual who can not only plan and strategize effectively but also understand local market nuances, adapt communication styles for different demographics, drive audience interaction, and contribute to measurable growth in brand awareness and engagement. You will be at the forefront of our digital outreach, translating our company’s mission and offerings into captivating social media experiences. If you are passionate about the power of social media to connect, inform, and inspire, and are eager to make a significant impact in a rapidly evolving market, we encourage you to apply and help us keep the DRC connected.
Key Responsibilities
- Develop and execute a comprehensive social media content strategy aligned with Vodacom Congo's overall marketing objectives and brand guidelines.
- Create and manage detailed content calendars across various platforms (Facebook, Twitter, Instagram, LinkedIn, YouTube, etc.) ensuring a consistent, engaging, and timely presence.
- Research and identify trending topics, local events, cultural nuances, and consumer insights relevant to the Mwene-Ditu and broader DRC market to inform content creation.
- Collaborate closely with marketing, sales, customer service, and product development teams to gather content ideas, ensure accuracy, and maintain relevance of messaging.
- Oversee the creation and curation of diverse content formats, including text, image, video, infographics, and live streams, optimized for each platform's audience and specifications.
- Monitor social media trends, emerging tools, and new applications, actively testing and recommending innovative approaches to enhance engagement and reach.
- Analyze social media performance data, generate comprehensive reports, and provide actionable insights to continuously optimize future content strategies and campaigns.
- Ensure all social media content adheres strictly to company policies, ethical guidelines, and relevant legal and regulatory requirements.
- Actively engage with the online community, respond to comments and messages promptly and professionally, and foster a positive, responsive brand image.
- Train and mentor junior team members or interns on best practices in social media content planning and execution.
Required Skills
- Proven experience (minimum 3 years) as a Social Media Manager or Content Strategist, with a strong portfolio showcasing successful content campaigns and measurable results.
- In-depth knowledge of major social media platforms, their algorithms, analytics tools, and best practices for content distribution and audience engagement.
- Excellent written and verbal communication skills in French and Lingala, with impeccable grammar, persuasive copywriting abilities, and an authentic brand voice. (Swahili is a significant plus).
- Demonstrable experience in content calendar development, scheduling, and management using industry-standard tools.
- Strong analytical skills, with the ability to interpret complex data, identify key trends, and translate insights into actionable content strategies.
- Creative thinking and problem-solving abilities, with a keen eye for compelling visuals, engaging storytelling, and innovative content formats.
- Ability to work independently, manage multiple projects simultaneously, and thrive in a fast-paced, dynamic environment, often under tight deadlines.
- Proficiency with social media management and analytics tools (e.g., Hootsuite, Buffer, Sprout Social, Facebook Analytics, Instagram Insights).
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, Digital Media, or a related field.
- Certification in Social Media Marketing, Content Strategy, or Digital Marketing.
- Prior experience in the telecommunications industry, technology sector, or a rapidly evolving service-oriented business.
- Basic graphic design skills (e.g., Canva, Adobe Creative Suite) for quick content creation and adjustments.
- Demonstrated ability to produce short video content for social platforms.
- Fluency in other local languages widely spoken in the Lomami Province or across the DRC.
Perks & Benefits
- Competitive salary package and attractive performance-based bonuses.
- Comprehensive health insurance and wellness programs for you and your family.
- Significant opportunities for professional development, training, and continuous learning within a global company.
- A vibrant, collaborative, and supportive work environment that values innovation and teamwork.
- Access to the latest telecommunications technology and digital marketing tools.
- Generous paid time off, including annual leave and public holidays, to ensure work-life balance.
- Employee discounts on Vodacom products and services.
How to Apply
If you are ready to take on this exciting challenge and contribute to Vodacom Congo’s digital presence in Mwene-Ditu, we invite you to submit your application. Please click on the application link below to apply directly through our official careers portal. Ensure your comprehensive CV and a compelling cover letter highlight your relevant experience, content planning expertise, and your passion for social media. We look forward to reviewing your application and welcoming a new talent to our team.